How much value do you place on your customers? Let’s face it, without customers, you have no sales, no profit, and no dealership. Yeah, they’re the key players in the marketing game. In other words, wise marketers keep their finger …
How do you define good customer service? Does that simply mean the satisfactory marketing and sale of a product or service to a customer or does it mean something else? Is providing good customer service, good enough? In these days …
Customers can get upset – some tips on dealing with them 1. Be assertive – not aggressive or passive. My definition of assertion is simple: “Say what you mean, mean what you say, and don’t be mean when you say …
If you have been in the automotive industry very long, you have likely heard it all! You know, the irate customer who is going to sue you over the nineteen dollar product that they claim is bogus; the one that …
To say today’s SUVs and minivans drive safer than those of, let’s say, 10 years ago isn’t nonsense. Not only did the recent crop of advanced safety features find their way into both segments, but the materials forming the structure …
Car leasing may be a good option for those individuals or companies that want to have a new car but want to save some of the money it costs in full car ownership. Car leasing is a way to rent …
If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information. They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less …
CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application, and refinement of the methods of implementation. In other …
You can do everything else online, so why not acquire an auto loan as well? Some people are hesitant to use the internet for financial transactions or decisions. They don’t realize that online auto loans actually have significant advantages over …
The potential of many of the dealerships will never be realized unless they start to use the tools they are provided within the correct way. There is also a good argument that some dealerships are working so hard to achieve …