If you have been in the automotive industry very long, you have likely heard it all! You know, the irate customer who is going to sue you over the nineteen dollar product that they claim is bogus; the one that …
A Great Way to Focus On the Positives Start the day with cheers and smiles. Your whole day depends on how you greet the morning. Therefore, as long as you welcome it with energy and high spirits, everything will go …
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content …
Your attitude will determine a lot, we’ve all heard the glass half full or glass half empty way of looking at things, both are the same thing, but are vastly different as well. You have the ability to transform your …
CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application, and refinement of the methods of implementation. In other …
You can do everything else online, so why not acquire an auto loan as well? Some people are hesitant to use the internet for financial transactions or decisions. They don’t realize that online auto loans actually have significant advantages over …
The potential of many of the dealerships will never be realized unless they start to use the tools they are provided within the correct way. There is also a good argument that some dealerships are working so hard to achieve …
Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps …
How do I get more traffic to my dealership? Great Sources Of Dealership Traffic The age-old question has always been “how do we get more appointments?” to just get them to the dealership. There has always been a thought process …