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Let’s Check Out Some SEO Aspects
Search engines always favor those sites which have been around on the internet for many years, so the domain age is a very important consideration.
Make sure that you update your website regularly since the search engines always favor those sites which are always up-to-date.
Write to your visitors
Always write articles that cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for inquiry purposes.
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content.
Always use a heading tag, and most importantly, make the heading tag a keyword that should to be relevant to the base of the matter that you are writing.
A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page.
Use keywords in the articles and make them bold. But don’t overdo this; it is really a big put-off!
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
If you can get a business address in countries like the United States and Canada, then nothing better than that. They have many directories for company websites, so a lot of scope lies there.
You can offer articles to some publishers who archive the posts. In the archives, the links will stay alive for quite a few years.
If there are image links in the navigation bar, make sure to include text links as well. But ensure that the text links are showed in the source code itself since the search engine robots will follow the primary link to any given page. Additional links cannot be followed on the same page.
You can have many domains if you have varied topics, and each of whom can warrant a website of its own. This is beneficial because the search engines generally target only one page per website, mostly the homepage, so if you have multiple domains, you can increase your exposure easily.
Exchanging links is generally good, but useless at times. But exchanging articles are more useful. You may publish some other author’s articles, and include the link to his website, who may do the same for you.
Adding titles to links can be very useful as well. Besides aiding visually impaired users to know where they are going, search engines can search for relevant information in those titles as well.
Anchoring text is a strict no-no. if you always use your company name or your URL, Google and other search engines look down upon it. At times, relevant tags can be used as well, which provides visibility in the eyes of the search engines.
While starting a project, do thorough research on the keyword. There are free versions of Word Tracker and Keyword Discovery, but they also have a paid version which is even better. So your budget permits, opt for the paid one with many added features.
New PPC account
Opening a new PPC account is very beneficial, notwithstanding whether it is Adwords of Google or any other marketing tool. A PPC account can get you actual search volumes for specified keywords.
Refrain from stuffing the keywords in the articles. Using excessive keywords makes the article meaningless, and puts the reader off.
Some webmasters use invisible content which people cannot see, but are laden with keywords to attract search engines. When the search engines find this out, they may ban your site, so refrain from resorting to such an activity.
Avoid using too many h1 heading tags.
Scope for improvement
Automotive SEO is not an event that you can take up once and then forget. The algorithm of search engines change quite often, so what did well last year may not perform in the same manner this year. So you need to be committed to continuously strive for betterment.
The results will not show overnight. If you are new to Automotive SEO, prepare yourself for at least a month’s outlook to see positive results.
Always have a concrete goal regarding what you want to achieve. You need to have good plans for the efforts that you put into Automotive SEO. Besides, you would need an analytical software to constantly monitor what is reaping benefits, and what is not.
Make the best site
Strive to make your site one of the best in business. People always want their site to be featured on the top of the list of the results of a search engine. If you realize that something is amiss from your site, work on it to make it better.
SEO friendly URL
Make URL’s that are Automtoive SEO-friendly. They should be short and any URL which has more than 3 hyphens is generally not taken to kindly by the users. Hyphens act as a purpose for giving space in URL’s but don’t use too many of them.
Take active participation in online blogs. Search engines are very liberal towards blogs in view of the fresh content updated on them on a regular basis.
Search engines often provide you with many tools. Webmaster by Google, and Site Explorer by Yahoo! are a few of those.
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Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.