Automotive

Marketing Research: Know Your Customers

Marketing Research: Know Your Customers

Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …

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Marketing is Like a Game of Chess

Marketing is Like a Game of Chess

Have you started thinking about your Valentine’s Day Promotion yet? It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at …

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The 3 Things To Avoid When Emailing Your List

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you …

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Marketing Strategy

Business Marketing Strategy

What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …

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Buying A New Car

Buying A New Car

There are many things that you must consider when buying a new car. Most will have to do with the car itself such as what model to buy, the options you want to add, and the price of the car. …

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The Voice of Customer Service

The Voice of Customer Service

Customer relationship management tools abound, yet let’s hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care, and compassion. It can alternately convey boredom, neglect, or contempt. …

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The Moment of Truth

The Moment of Truth

Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow …

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Quiz- Do You Sell Yourself To The Customer?

Quiz- Do You Sell Yourself To The Customer?

Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, you get a tough buyer, you will need all the training to …

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