Car Dealership

How Digital Marketing Impacts the Automotive Industry

Digital Marketing – Automotive Industry Do you remember buying that first car? It feels no less than an achievement, right? This is how the automotive industry influences people and leaves an impact on their lives. The industry has seen consistent … Read More

10 PPC Trends You Can’t Ignore

Pay-Per-Click Trends In a competitive world, you need to make sure that you are taking advantage of your advertising financial plan. In any case, as new pay-per-click (PPC) systems continue to grow, it becomes difficult to tell who is focusing … Read More

Automotive Sales Presentations

The Need for Automotive Sales Presentations Why we sell Making a presentation is why most of us are in the business of selling. We love to talk, don’t we? So sometimes we load up on product knowledge, only to deliver … Read More

Building a Customer Profile

Knowledge is Power But that knowledge can also corrupt your attitude if you ask the wrong questions. Some questions are better off NOT asked. Here is a list of questions that you should NEVER ask during the profile building step. … Read More

Using Google To Discover The Best Keywords

Automotive Keywords There are various ways that you can discover which are the best automotive keywords for you to use when you are trying to promote your dealership web site. You want to be sure that you use both keywords … Read More

Search Engines That Use SEO

Automotive SEO Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine … Read More

Voice Search

Future of Voice Search Is voice search for the future of mobile search? The jury is still out, but Google says that 20 percent of all searches on mobile are now voice searches – and that number is growing. While … Read More

Google My Business – Photo Management

Google My Business Photos Managing images of a dealership can have a significant impact on the quality of content users find when researching travel online. It is possible to add or remove photos from your account at any time. There … Read More

Outwit Your Competition

Outwit Your Competition On-Page SEO On-Page SEO has to be understood before you can go and turn your new-found knowledge into cold, hard cash. To make this term a little easier to understand imagine a finely-tuned engine that has several … Read More

Fact Finding Questions

Salesperson Fact-Finding Here are powerful questions you can ask to obtain the information necessary to find the most suitable vehicle – and to structure negotiations later. Understand that 100% of the customer’s present behavior is based on past car-buying experience—use … Read More