Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud …
What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team, and not just the available candidates? It’s crucial for the …
One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the …
Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful …
It is crucial for dealerships to find an online audience. That can be done in a number of ways, including article marketing, SEO, and other marketing methods. Social media marketing is so popular that most new dealerships, and even a …
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing …
3 Automotive SEO Tips With everything going on right now between the Coronavirus and the economy right now, there is still an opportunity. Automotive dealers can certainly focus on the digital marketing aspect for their locations. Take the time to …
Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …
SMS and text advertising is efficient communication channels, which enable companies to communicate with their current and prospective customers in an inexpensive and measurable manner. It is a win-win situation for both parties: businesses get a reliable channel of customer …