Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.
Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Focus all of your Facebook posts on your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
You must build a healthy Facebook fan base. Wait on marketing your products until you have a fan base. After that threshold has been reached, your conversion rate is going to start marching.
Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.
Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can let your group know about special discounts, as well as other information that is useful to them. You’ll build a personal relationship with your fans this way.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
Facebook’s introduction of its Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures, and respond to comments and questions on a regular basis.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to-do list, and never go a day without doing it.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Your website and the Facebook page should look similar. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This can help people connect your page with our brand. If you make it too different then people may start to get confused about it.
Post consistently, but don’t scattershot your posting. While it’s good to post every day, that doesn’t mean that you need to post ten to twenty times a day to move the needle! That can actually be just as bad as not posting at all. People may think of your posts as social media spam at that level. Be moderate here.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Conversion rates are what is key to measuring success.
Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.