A General Manager (GM) is an important part of a dealership. He or she is responsible for the overall sales, service, and quality of the vehicles that are sold by the dealership. While many are familiar with a General Manager, they may not understand all of the responsibilities involved in his role.
When the dealership is new and there are very few dealers in the area, it is often difficult for a GM to get the position. However, as the dealership matures and more people move into the area, the competition becomes more intense, and the General Manager has to have a strong background in sales, service, and quality.
Dealership General Managers must be well-rounded individuals with experience in all aspects of the dealership business. They should also be willing to do whatever is necessary to keep their jobs, including attending meetings. If they are not willing to attend meetings or are unable to, they may not have the necessary personality to succeed in this position.
Most GM’s have years of experience in the industry and have built relationships with the dealer’s sales force. These relationships can become strained at times, especially if the dealer wants a specific employee to get the job done. It may not be possible to work with the employee to resolve these problems.
Most car dealers do not have many options when it comes to choosing a General Manager. In fact, they do not usually have a selection of employees that they wish to take on. However, the dealership must make the decision based upon the quality of the candidate, their background, and their overall performance in the past. If a candidate does not have the qualities that the dealership desires, it may be difficult for the dealership to hire them.
While most Dealership General Managers are required to possess some type of management experience, the company will also look for additional experience. The GM should have had leadership positions within a dealership for at least three years. Those who have held leadership positions have typically taken on the responsibilities of a General Manager. They should also have had a solid understanding of how the company operates. In addition, they should be experienced with customer service and the management of a dealership.
Most Dealership General Managers is given a title in the department of Sales when they are hired. This title is given by the dealership so that the employees in this department know who is responsible for them and their day-to-day operations.
There is no shortage of positions available in the Dealership General Manager position. However, the number one priority in any dealership is to fill the position as soon as possible. The longer a position remains unfilled, the less likely that the dealership will grow. which results in less revenues.
As stated earlier, General Managers is in charge of sales. They may be responsible for the development of the sales strategy. They will develop the new sales program and establish incentives for their sales team.
General Managers also has the responsibility of negotiating with suppliers. They will have to be able to keep all parties happy and on track. Most importantly, they will be the liaison between the dealerships finance and manufacturing departments. These individuals must be able to manage the overall accounts payable process and be prepared to handle any unexpected financial situations that may arise.
In addition, General Managers will meet with dealers and representatives of the suppliers. They will evaluate the sales needs of the dealership and determine what the dealership needs to improve. in order to increase its revenues. They must also help the manufacturing department to improve the manufacturing process and produce better vehicles.
It is important for General Managers to be aware that there is much to do in a dealership. They must be able to deal with each department head on, but at the same time understand the dynamics of the other departments. A General Manager will be an important part of the success of a dealership.
Technology in the automotive industry has been progressing rapidly over the past few years with the introduction of new technologies and improved designs. The advancement of this type of technology is being implemented by most major automobile manufacturing companies in the United States as well as in other countries such as Europe and Asia.
One of the biggest advancements made in the technology in the automotive industry has been the introduction of the new computerized vehicle control systems. A computerized vehicle control system is comprised of many components such as a diagnostic computer, various software programs, a computer network, and computer hardware. This type of technology has been found to be highly effective and reliable in helping to provide accurate information for vehicle diagnostics and vehicle safety features.
Another technology that is making its way into the automotive industry is the use of a new car’s computer system in order to provide safety features and performance capabilities. This is one of the newer technologies in the automotive industry and it can be used to monitor, track, and maintain various types of vehicles including fleet vehicles, buses, trucks, and more. It can also be used to detect and diagnose trouble codes associated with different vehicles, and to automatically send out warning alerts if there is a malfunction within a vehicle.
Another technology used in the automotive industry is the development of a system that enables a car’s speedometer to read the vehicle speed via radio signals instead of relying on a tire’s air pressure. This technology provides an almost instantaneous readout of the vehicle’s speed and helps drivers avoid dangerous situations while driving.
Finally, computer systems that monitor a car’s engine and exhaust are now becoming more popular in the automotive industry. This type of technology allows a technician or mechanic to perform a complete check of a car’s exhaust system or engine before it is installed or in the case of a flat tire, during a service call. The new technology also can provide real time data to the technician, which makes it easier to diagnose problems on a car. A complete check of a car’s engine or exhaust can help ensure the proper functioning of the car’s parts and prevent costly damage to the car’s engine or exhaust system.
As the new technologies continue to make their way into the automotive industry, it is important to remember that these technologies are just that – they are innovations. They are not guarantees that will always work, but they can be highly beneficial in the long run. when it comes to the safety and performance of your car.
Technology continues to advance and become more technologically advanced in the auto industry and it can only get better. in the future.
In the future, it may even be possible for cars to be able to drive themselves! This is an exciting prospect but there is no guarantee that this type of technology will be available at all times. However, technology in the automotive industry has already made huge strides in this direction and there are some promising developments currently being made.
While the future technology still has some ways to go, one technology that has become more commonplace is the use of GPS systems in cars. GPS systems have been around for quite a while but they were initially not very effective. Today, they are a common component of almost every modern car. They are able to tell the driver where they are in relation to their current location by using satellites and they also indicate the direction in which the vehicle should turn when driving.
Another form of technology in the automotive industry that has become commonplace is the use of mapping technology. It was once considered a relatively new technology when it first became available to the public in the 1990’s. However, today it has been used on many vehicles. Today, it is also used to allow you to navigate in a car’s virtual world, providing a digital map of the road ahead.
One technology that continues to be developing and growing is the ability to control the temperature of your car. Some manufacturers have already developed a number of such technology and others will be introducing them as the market progresses.
As technology continues to advance, the auto industry is always looking for new ways to improve and expand. These advances will continue to change the way that cars operate.
Choosing any Maserati Workshop Dubai for Maserati service and repair seems very easy and normal. But actually, it’s not that much easy and normal. Maserati is a luxury and expensive car, not every local hand can handle it, not every mechanic knows the mechanism because special training and experience are required to service and repair Maserati.
Dubai is a big city and there are many Maserati services Dubai center but you have to choose the best one with your searching abilities. All of Maserati Workshop Dubai and Maserati Services Dubai centers will say we are best but you have to search, observe, evaluate, compare different garages and then come up with the most authentic one in which you are reliable.
Why Do We Need A Professional Maserati Workshop Dubai For Maserati Service?
Dubai is considered as one of those cities whose roads are always busy. Busy in the sense that cars and vehicles are always running on roads and not just simple cars because Dubai is a progressed city so every type of model you will see on the road. The importance of cars in Dubai is shown when even the police drive sports cars on Dubai roads. People feel reliable and smooth with sports cars and Maserati is also a sports car so you gonna see every type of model of Maserati on the roads of Dubai.
Maserati is always appreciated by its characteristics; no other car can be compared with Maserati because Maserati is sleek in design, sporty in nature, attractive by looks, and supreme at the reliability of moving so how can someone say no to Maserati? Racetrack degree longevity is the basics of Maserati so how can any local mechanic service your luxurious Maserati?
Maserati needs extra care, love, attention and experienced hands for its work. It’s not a car that every mechanic in Dubai can handle; you need a professional or any experts to handle it. You will face many garages but you have to choose the best for your Maserati. If you need professional Car Workshop Dubai then this article is just for you, here we will discuss some fundamentals of the professional garage.
The reason to let a professional car garage handle your Maserati services and repairs is that they have the appropriate experience for getting the job done right. Professional Maserati Workshop Dubai knows exactly what might be causing issues with your luxury, modern and expensive car like Maserati and can come up with many options to fix it. Additionally, trying to do your Maserati repairs by yourself can cause more damage to your Maserati. Instead of getting yourself twigged with a higher Maserati repair bill, you should let the professional Maserati Workshop Dubai handle the task, for which you just have to choose the right option for you and handover your Maserati to them.
Professional Maserati Repair Garages Provides You 24 7 Service:
Another reason why we need a professional Maserati services Dubai or a Maserati Workshop Dubai is the use of technology. Professional Maserati Workshop Dubai has the advanced equipment and latest tools available for getting the service done the right way. Most of the tools and equipment needed for fixing a particular mechanical or engine problem in Maserati aren’t available at home. Without these tools they use, you run the possibility of giving rise to more damage than what you have fallen with.
A professional Maserati Services Dubai center offers you 24/7 service. These professional garages are always available to help you. Additionally, these 24 7 services is not done only for money but yes professional Maserati Workshop Dubai also offers a full range of garage services round the clock to Maserati owners. Their experts know how to handle a wide range of Maserati services Dubai and repairs. They assist you with everything from an oil change to an engine change. Moreover, they handle all issues with both foreign and domestic cars including all models of Maserati at any time when you need them.
What Is the Importance of Experience in Professionals Maserati Workshop Dubai?
One of the reasons to let a professional Maserati Workshop Dubai or Maserati Services Dubai garage handle your Maserati services and repairs is that they have the appropriate experience for getting the job done right. They know exactly what might be causing Issues with Maserati. Experience matters a lot because if you handover your Maserati to any local mechanic who doesn’t know the right way of servicing or the right tool for repair then it will damage your car more badly than first.
The advanced cars like Maserati are advanced and come equipped with electronic systems. So, if you go to an authorized Maserati Workshop Dubai or some professional Maserati services Dubai garage, you can be assured of perfect service. Local workshops and local mechanics can damage your Maserati permanently. These small service centers are there in the market just to “earn money”. Unprofessional car workshops don’t use the advanced tools and latest technologies for service and repair and this can after harm your expensive and luxurious Maserati.
Unprofessional mechanics don’t know the importance of advancement in tools and cars. Modern cars like Maserati need modern repairs and advanced servicing facilities. And this can be understood by some professional and authorized Maserati Workshop Dubai or Maserati Services Dubai center.
Where to Go for Perfect Maserati Services Dubai?
Exotic Cars Workshop is the authentic and professional Maserati Workshop Dubai. We provide you 24 7 services in Dubai, experienced technicians and staff, professionals and experts to handle Maserati and all servicing facilities. Friendly environment and reliability of asking questions from our experts make your work easier at Exotic Cars Workshop. We cannot just handle Maserati professionally but all types of British, American, European, Italian and Japanese cars are handled here perfectly. We provide you all types of servicing facilities under one roof so you don’t have to run here and there for different demands. Our pick and drop service makes your work easy and comfortable for you. So, in short, Exotic Cars Workshop is the best option for you.
The age-old question has always been “how do we get more appointments?” to just get them to the dealership. There has always been a thought process of just get them into the dealer, test drives a vehicle, and then have a good shot at selling them – with a turnover to the Sales Manager to close the deal. Times have certainly changed with the digital age – not counting on the recent Coronavirus but in the last few years of digital dealerships.
So with that here are six ways that I think we can look at for getting traffic – digital and in-person to your dealership!
#1 Social Media
Some dealers are still not comfortable with using social media to its full potential. Building trust for a dealership is certainly key in bringing folks to the dealership. One of the best and most relevant ways is to share your “story” on social media. This means building excitement and consistency in messages on social media. The platforms include Facebook, Instagram (including Instagram Stories), Twitter, and even the newest one TikTok.
For example – delivery pictures and having the customer tag themselves when appropriate – get them to share the picture. It is a strong message to have a customer show where they bought a car, what they bought, and by a simple picture of why they purchased from that dealership!
Another idea is to highlight your team members – people buy cars from people…. so doing something to differentiate from other dealerships on why their team should have a chance to earn the customers’ business.
#2 Targeted Email Campaigns
While a lot of dealers conduct mass email blasts to leads that were received or customers that had purchased. But taking it to another level will help drive specific traffic to your web site and in turn dealership. Using email platforms allows you to do custom lists that are generated from the names, interactions, and current status.
A dealership collects leads from various sources, new and used leads, then broken down to specific models.
Using strong email campaigns allows for targeting based on all of these factors. For example, if you have a manufacturer promotion on a particular model then you can target leads that had shown interest in that specific model. Then track the interaction they have with the email – taking it to the next level how they interact with the web site. So put a landing page on a web site with the promotion, a lead form and also track how the viewer goes through the web site – page by page and who they are specifically.
#3 Local Search Engine Optimization
Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local dealership online. It helps businesses promote their vehicles and services to local customers at the exact time they’re looking for them online in the local market.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using Local SEO tools and can require specific local Search Engine Optimization services.
Whereas anyone in the world with good enough SEO and authority can rank for a search query like “how to fix a blocked drain”. When the query has much more purchase intent behind it, it becomes “car dealers near me” or “best dealership in [specific location]”.
When building content for the dealership web site focuses on the models sold by the location, along with the local market. That way it helps Google connect that dealership with the models sold in the local market.
#4 Targeted Text Marketing
Text marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 Twitter tweets were sent every minute of the day. A pretty impressive number, isn’t it?
But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging!
Texting is the most effective direct marketing channel. It has the best engagement rates – and is a lot less annoying than a phone call. The open rate of text messages is as high as 99%, according to some reports. This is much higher than email marketing, which has an average open rate of 32%. Thanks to a lack of spam filter and the fact that people check their phones more obsessively than their email inbox, companies can yield a great return using text marketing campaigns.
One of the best ways to do this is to make sure you segment your audience so you can send them targeted messages. This way your texts are more likely to be welcomed by your customer and lead to a conversion.
#5 Local Citations
Local citations positively impact local search engine rankings for a dealership. The number of citations a dealer accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the dealerships’ chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.
Local citations either positively or negatively impact consumers. Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in sales, and more service department customers. Inaccurate citations, however, can misdirect customers, leading to a loss of reputation and revenue.
#5 Google My Business
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your dealership name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Google My Business doesn’t just make it easier for customers to find you physically, but digitally too. It can vastly improve your search visibility in Google.
Not to mention, when prospective customers are looking for local businesses, they are generally ready to make a purchase (or at the very least are highly interested in making a purchase).
Folks don’t Google, “dealerships in Toronto” to read a blog about vehicles… they do so because they’re looking for a vehicle and want to hand over their hard-earned money to whoever has the vehicles they are looking for in Toronto.
Add as much information and media as you can, including a dealership profile photo, the market you serve, your dealership hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and obviously website URL.
Dealership reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Dealer reviews have the power to gain customer trust, and they encourage people to interact with the sales and service departments. Customer interaction ultimately leads to improved profits for the dealership.
One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support. But it also makes that positive review stand out on your listingand influences people to leave their own reviews.
You should also respond to negative dealership reviews to show you take them seriously and placate the unhappy customer. But make sure you’re extremely courteous — attacking them back will only make you look unprofessional and their review more credible in the eyes of the reader.
I hope that this list helps you with some thought starters on how to drive more digital and foot traffic to your dealership. Tackling all of these can be difficult for sure so take it one step at a time. Obviously, if you need help with any of these subjects or ideas – contact me anytime!
For automotive dealers that are saying you’re not yet using SMS marketing and sending text messages to your customers, ouch you are missing out big time.
Let me explain why today I want to open your eyes to one of the most powerful communication technologies available for your dealership text message marketing with an average SMS open rate of 98% compared to 20% for emails.
A 45 percent response rate for SMS compared to only 6% for emails you can see why your dealership absolutely needs to harness automotive text marketing is the perfect complement to your email marketingstrategy.
But the edge of text marketing doesn’t stop at open rates it takes the average person 90 seconds to respond to a text while it takes the average person 90 minutes to respond to an email that’s because 95% of all text messages are read within three minutes.
Average Read Time
Most on average being read in under five seconds and think about it nobody deletes a text message without reading it now don’t take me wrong I’m not dissing email marketing it is still one of the three most powerful marketing tools to drive traffic and sales for dealerships but SMS marketing is a necessary complement to your email strategy.
This will strengthen some of the inherent weaknesses of an email campaign need an additional kicker to get you onboard with text automotive marketing
This statistic from a digital marketing magazine claiming that 75% of people would like to have offers sent to them via text. So, your dealership’s customers want you to send them text messages now. For obvious reasons, the importance of text marketing rides on the coattails of the rising popularity of mobile phones.
Mobile Phone Capabilities
With the growing list of mobile capabilities and functions added to mobile devices daily, you know mobile technology is not something going anywhere anytime soon.
In fact with the meteoric rise of mobile phones, you know most of your customers will have their device in their hands or pockets when you send them your text message.
Which is a marketer dream warning be prepared for some rough replies now if I’m the one hand you have 75% of your customers who would like to get offers by text messages be prepared for some course replies from some members of the other 25% SMS marketing is very personal.
With email, people are used to getting newsletters invoices corporate communications and even some spam in their email inbox but text messages are still mostly used for friends,’ family members, and colleagues.
For this reason, don’t be surprised by some of the harsh replies. You’ll get from some individuals who don’t want your dealership on their phone don’t take it personally and don’t let these few negative voices detract you from your text marketing gameplan. Why would you want to take away from most of your customers something they want because of a few bad apples? Just make sure you always follow the laws and regulations
that are in effect in your dealership area.
Always provide recipients with a way to easily unsubscribe from your distribution list once these people are off your text broadcast list you’ll be left with a captive audience who will embrace your SMS marketing efforts.
Ready to send your first text broadcast? Well, keep it real when creating your text message don’t make the mistake of using a corporate voice as if you were talking to the masses picture one customer in your mind.
Write the text for him or her using simple language just like you would when texting a
friend or family member keep in mind that each text is a hundred and sixty characters long so if your message is longer than 160 characters even by one letter you will be charged for a second credit by your automotive text provider.
I personally like to use the equivalent of two text messages or just under 320
characters I don’t feel that 160 characters or enough to create curiosity communicate.
Call to Action Texts
My call to action and provide the recipients with the ability to unsubscribe just make sure you factor the costs when deciding on the length of the message if your text broadcast
technology allows it you can use merge fields or tokens to personalize your text messages but I haven’t found it improves conversions for our dealers.
What does improve conversions is when you keep it real and stay away from the usual boring corporate tone make sure you also use links to landing pages where people can learn more about the opportunity that you’re communicating just make sure the pages are mobile-friendly and designed specifically for being viewed on phones.
Text marketing and technology when it comes to technology find one that will allow you to manage your unsubscribe lists easily that’s a critical component.
You’ll also want a technology that will allow different members of your team to
respond to people engaging in a conversation. From a cloud-based back-end where your whole team can share it 24/7 you don’t want all those replies going to one single device.
You also want a technology that will allow you to adjust a throttle of your broadcast if you’re sending a few hundred or even a few thousand text messages you want them to
trickle out at a speed that will allow your team members to manage the requests.
Remember most people will respond within seconds I personally like to adjust the throttle to around 25 text messages every 15 minutes you also want a technology that will allow you to adjust your broadcast schedule.
You don’t want to be sending text messages to your customers in the middle of the night or the wee hours of the morning they will not forgive you I find this sweet spot to be between 10 a.m. and 7 p.m. and the best response rate to be around lunchtime and right after dinner if you’re using small lists you might also want to look into a text marketing platform.
That provides bot technology this will allow you to automate the dialogue with your prospects in the early stages of the conversation need some help if you require help building your dealerships text marketing strategy.
SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to particular vehicles and services at a dealership.
While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A dealership website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.
The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.
What’s more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family.
In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of ranking highly in the search engines. Each search engine is different and gives priority to different factors.
It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.
Let us discuss 3 important areas you have to focus on first in order to optimize your website for higher rankings.
Pay Attention to Post Titles
Each automotive webpage has a title. What you place between the title tags is very important from the Automotive SEO point of view.
You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.
Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.
Pay Attention to Header Tags
Header tags are like subtitles of your page. Again, header tags are important from human as well as SEO point of view.
Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.
Pay Attention to Content
Your articles should be of good quality and useful to the reader. They should serve some purpose.
The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high-quality content and spread your important automotive keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.
These are the 3 most important parts of your webpage you should pay attention to if you want to gain high search rankings. The benefits of top rankings are immense. So start paying more attention to your blog post titles, subtitles as well as the actual content.
If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors.
There are many other factors that need your attention in order to improve site rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.
All dealers focus on the front end and moving new/used vehicles. However, there is still a big need for Automotive Service Marketing Ideas to drive people into the Service Department for the dealership!
In this post, we are going to review some unique ideas to conduct digital marketing for the service department. Some ideas may seem standard and some may seem far fetched but keep an open mind!
Within the automotive industry – there are new cars, used cars and service locations. While the service side is key to all dealerships, it is often overlooked. In a dealership environment, general managers know the fixed side is key, the absorption rate is measured and safety is in place. However, when it comes to marketing, most don’t put a lot of resources towards the back end of the dealership.
On a daily basis it is busy and on a seasonal basis keeps the funnel full. But let’s look at how it can grow.
Service Web Site
While there is a huge focus on the sales side of the business when it comes to a web site. There is often not a lot of resources focused on the service side when having a web site. Within this website, the service department can focus on growing their own brand within its market. For example, while they may focus on one particular manufacturer they could also build out content that isn’t specific to that brand. And build content that is generic for the off makes as well. All dealers can do work on vehicles outside of their lineup but often don’t market that aspect to the best of their abilities. “All Makes All Models” is often said but very little put into the digital marketing aspect.
Using a service-specific web site allows for Automotive Service Marketing Ideas that are unique for the dealership. Build content that helps drive people in the market for repairs or maintenance to the web site and booking appointments.
When it comes to service, there is a huge need for departments to build out social media. While not as key as the sales side of the business, still a requirement to highlight the overall service department. For example, you aren’t likely going to show customers picking up their recently serviced vehicles. However, there can be sharing of service specials, recommend seasonal maintenance and highlights of team members. Does a technician do something cool after hours? Be sure to share some details. Do an amazing service on an off make be sure to let followers know!
Google Ad Words
When it comes to Google Ad Words for service – there is an untapped need for using Google Ad Words and covering Automotive Service Marketing Ideas for dealerships. Build out a landing page (more thoughts soon) and direct people to that page and focus on a seasonal idea. For example in the fall and spring do a Tire page that outlines rotations or getting new tires for a vehicle. Then drive traffic to that specific landing page using Google AdWords. However, the page can be more “generic” and not necessarily focus on one brand. It can help build out off make content ideas and using keywords to bring in traffic that is focused on the service of all makes and models.
Search Engine Optimization
If you create a separate service web site or need to focus on the dealership web site, both need quality content. This is where some Search Engine Optimization (SEO) comes into play. If you want to build out content on a particular model service or specific service for vehicles while focusing on the local market. It would be best to focus on content that is relevant in the market and season. One key service option is certainly tires – so write lots of content around tire changes, seasonal tires, and the importance of rotations. Other thoughts are batteries, brakes, oil changes and other key maintenance services.
Here is an example of content from Canada that highlights “Tire Changes” in the last 12 months – you will notice the peaks and lows, but again content focused.
Service Landing Pages
As mentioned above – Google AdWords needs to be a focus for the service department at the dealership. Hit on the keywords in service – brakes, batteries, and tires along with other performed services. However, instead of doing that work and sending them to a full web site, focus on a landing page. Here there can be specific offers tailored to the traffic brought to the page. For example, in spring you push a landing page with tire rotation options on the page and in turn a way to schedule appointments for the dealership as well.
A key area for service is certainly the production of videos for the department. There are limitless ideas when it comes to videos for the service department. These include a walk-through of the department when the drive-through doors open, meet the service team and visit the actual service shop.
Here is a great example of a dealership service video!
A great tool that is underutilized for all dealers – sales and service simply using Google Business for their dealership. This allows for people to learn lots about the dealership quickly and easily when conducting a search. Dealers can include photos – tires, service drive-through, and, the service shop. Also, allow for specials to be listed under posts that link to the web site or landing page. Also, allows for products to be listed so that dealers can include oil, parts, accessories and more. So listing those will help gain exposure once somebody searches for the dealership and wants to see more about the dealership. Obviously there is a need to increase reviews on Google as well – so watch the reviews that come in and if you need to reply do that and obviously ask customers that have a great experience to leave reviews as well!
In conclusion, when it comes to Automotive Service Marketing Ideas I hope that these will be some though starters for your dealership and help grow digital marketing to highlight the service department as well. Should you have specific questions or thoughts please don’t hesitate to contact me anytime.
In Halifax, there are many options when it comes to selecting where to get service done on your particular vehicle. Did you now that Atlantic Acura Service is an option for all your service department needs?
At Atlantic Acura, we offer Service options to all makes and models! While we specialize in the Acura brand we can also perform work on other makes as well – no matter what you drive our technicians and ensure quality work on your vehicle.
Here at Atlantic Acura, our service department is second to none. We train our technicians on all makes and models but they are certified on all Acura models to ensure our vehicles are dealt with using the best quality parts and experience. We focus on all years of Acura vehicles – the factory-trained technicians can ensure all models are running most efficiently on a daily basis.
As most families drive more than one vehicle we also certainly work on other makes as well. This means we can be the one location for all your service maintenance needs in the family. Have a vehicle that needs an oil change? We can certainly do that for you with our competitive pricing model when it comes to maintaining vehicles. No matter what you drive we can ensure that your vehicle is maintained, safe and ready for the roads of Halifax, Dartmouth, and Nova Scotia.
An obvious safety key with all vehicles is their brakes. These will need to be inspected and if required replaced on a regular basis. At Atlantic Acura, we ensure that we stock the best options for all makes of vehicles. If you need pads, router or anything else we have them in stock.
One thing that can go within the vehicle is the batteries. They can often go without much notice or sometimes there are warning signs that it is starting to get low. Our service department can certainly test the battery to ensure there is a charge remaining before a tow truck is needed. If you need a new one, our competitive pricing will put you on the road with a new one.
All vehicles on the road are going to need new tires. Again we have options for all makes and models that are being driven. There are great options available for all seasons and winter tires. Want to put new tires on and save the current ones for next season? We have options for storing them and swapping them out.
Atlantic Acura Service
At Atlantic Acura our Service Department is here to please – all customers, all makes, all models. If you are located in the Halifax, Dartmouth and surrounding areas please know that Atlantic Acura is here to meet all your service needs.
The 2014 Major League Baseball season is officially underway, and it is ironic that an obscure statistician from Kansas is making the news, one who was ridiculed for many years.
Today he is a chief decision-maker for the world champion Boston Red Sox, having gaining notoriety throughout professional sports – and acceptance to his metrics continues to grow.
On CBS 60 Minutes, Morley Safer interviewed Bill James, a baseball writer, and historian who has written more than two dozen books devoted to baseball statistics, highlighting his unique approach – known as Sabermetrics: the science of why teams win or lose games.
A fair comparison can be made to the retail auto sales and service industry: It’s the numbers, stupid.
Bill James helps the Boston Red Sox decide which players to keep, who and whey they play and who gets traded-away in the off-season, in order to improve the team’s statistical chances of having a winning year. He also helps them grow champions. But it wasn’t always that way.
Working as a night security guard in Kansas during the late 1970’s, James began studying box scores (arguably similar to an RO Analysis). He soon published “The Bill James Baseball Abstract” in 1977, by challenging baseball’s typical metrics of what determined a great player. He argued that it was not wins or losses (for a pitcher), nor hits, home runs nor batting average.
Instead, he created statistical innovations (the new metrics) such as:
Runs Created: Put simply, hits and walks divided by plate appearances.
Range Factor: The defensive contribution of a player, assists and putouts divided by games played.
Defensive Efficiency Record: The percentage of balls in play that a defense turns into an out.
Win Shares: A comparison of players at different positions.
Pythagorean Winning Percentage: The relationship of wins and losses to runs scored and allowed.
Major League Equivalency – A metric that uses minor league statistics to determine how a player is likely to perform in the majors.
For most of his career, Bill James’ ideas were either been ignored or rejected by major league baseball teams. Most teams preferred to follow the maxims that were created decades ago, as well as their gut instincts.
The Red Sox hired James in 2004. Using his ideas, they have won three World Championships.
In our constantly changing automotive industry of customer counts and sales and dollars made, perhaps we need to take a step back and look at new and innovative ways to measure our success, and that of our people. In these challenging times, it requires different thinking along with different processes, to become a world champion.
It is very important to check the fluids of your vehicle because it does make your vehicle stop and run properly. Many people do not realize that if you start losing brake fluid eventually your paddle is going to go all away to the floor and not be able to stop.
When you are trying to check the fluids of your vehicle you have to make sure that you check every type of fluid that your vehicle has to make sure that your car’s going to be running perfectly and not losing any other fluids.
Here are some of the fluids that you need to make sure that you check on a regular basis to make sure that your engine is running properly.
Your engine oil is very important to the operation of your vehicle because without the oil your engine can seize up. Then you’re looking to spend a lot of money replacing the engine to make your car run longer. At least every week ago are the wooden check your oil to make sure that it is running of the safe operation level.
Another fluid that you need to pay close attention to is the antifreeze level in your radiator. If you start leaking antifreeze or start selling a sweet smell you are going to have to check to see if you have any leaks in your cooling system.
You’ll be able to determine if you have a leak because there will be a puddle of green fluid underneath your car. Get this fixed right away because it is very crucial to keep heat and your car running properly.
Other foods that you want to check is the power steering fluid and the brake fluid. The power steering fluid helps you turn corners and the brake fluid helps you stop your vehicle. They are all located underneath the hood of your vehicle.
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