Automotive Industry

5 Simple Ways to Kick Start Your Goal-Setting

5 Simple Ways to Kick Start Your Goal-Setting

There are five important, yet simple steps to follow, which I believe are necessary for seemingly impossible goals to be achieved. Step Number One Spend some quiet time and write down exactly what the change or changes will be and …

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SEO or PPC - Which Is Better?

SEO or PPC – Which Is Better?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the …

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SEO vs. Social Media Marketing - Which is Better?

SEO vs. Social Media Marketing – Which is Better?

With dealership marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, dealerships will hire an SEO expert or agency to increase their …

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New Year's Marketing Resolutions

New Year’s Marketing Resolutions

I hope you’re as excited about the upcoming year as I am. Time again for those New Year’s Resolutions. Are you making them again this year? Or, are you like some I’ve talked to who say you’re going to skip …

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Marketing Research: Know Your Customers

Marketing Research: Know Your Customers

Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …

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Marketing is Like a Game of Chess

Marketing is Like a Game of Chess

Have you started thinking about your Valentine’s Day Promotion yet? It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at …

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Create Marketing Magic

Create Marketing Magic

When you think about marketing, chances are pretty good that cartoons and talking animals arenít the first thing to pop into your mind. You are probably processing numbers, identifying markets, and looking for ways to cut costs. Maybe it is …

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Create Fireworks with Your Call-to-Action

Create Fireworks with Your Call-to-Action

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud …

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