Motivations Customers are no different than most salespeople when it comes to the first time greeting at the dealership. Both are usually apprehensive. Some are down right scared! And based on the way some dealerships have treated customers, they have …
Managers know that sales meetings can be the most productive and powerful events of the week, or, if they’re not careful, can bore an otherwise great team to tears. In the same way that salespeople have very little time to …
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, that you …
Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …
A discussion of the benefits of buying Automotive SEO placement and how it can be part of a successful search engine optimization strategy for a website. Search Engine Optimization Search engine optimization consists of about 100 techniques of which buying …
TikTok is one of the hottest social media platforms out there right now and it presents a great opportunity for businesses to reach a wider audience. Here are some tips on how to make the most out of advertising on TikTok:
In order to appeal to a new, younger generation of drivers, automotive companies are turning to conquest marketing. This type of marketing targets non-owners of a particular brand or those who have never owned a car before. The goal is …
A general manager at a car dealership is responsible for the day-to-day operations of the business. They oversee the sales, service, and finance departments to ensure that customers are satisfied and that the dealership is profitable. Introduction: what the role …
Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 …
Do you have an up-to-date dealership web site? If not, now is the time to update your site to reflect the latest changes in your business. There are a few things you can do to make your site more user-friendly …