Lenders hear it all the time from dealer finance managers:
“Why don’t you guys buy deeper?”
And today’s economy is certainly changing the playing field.
According to some lenders we have interviewed, finance managers expect their primary lenders to approve almost everything and act like spoiled little kids when they don’t.
Analysts aren’t likely to bend over backward and take a risk on you or the customer if your relationship is one of big daddy and spoiled child.
So, show a little respect to the lender before you expect them to work hard for you.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.