Lenders hear it all the time from dealer finance managers:
“Why don’t you guys buy deeper?”
And today’s economy is certainly changing the playing field.
According to some lenders we have interviewed, finance managers expect their primary lenders to approve almost everything and act like spoiled little kids when they don’t.
This attitude won’t help you get deals bought and it will only make things worse when you call to rehash future deals.
Analysts aren’t likely to bend over backward and take a risk on you or the customer if your relationship is one of big daddy and spoiled child.
The best idea is to try a little kindness and humility. Good sales and finance managers will always establish a logical reason why an analyst should change their call before they pick up their phone.
So, show a little respect to the lender before you expect them to work hard for you.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.