Building Great Business Relationships

Automotive Relationships If you’re in a business relationship with anyone – a client, vendor, or customer how important is that relationship to you? Do you value the relationship? Do you want to nurture it? An automotive relationship, like any relationship, … Read More

CRM Alone is Not Enough

CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation. In other … Read More

Pepsi MAX & Jeff Gordon

We have all seen the videos, but thought would share the laugh! Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life: Racing … Read More

5 Automotive Touch Points

Increase Customer Interaction Staying in touch with each customer throughout the year can help you increase business, by keeping your dealership in customers’ minds and by providing them relevant information when they need it. It could take many hours each … Read More

It’s the Numbers

Challenging Times Require New Metrics It’s the Numbers The 2014 Major League Baseball season is officially underway, and it is ironic that an obscure statistician from Kansas is making the news, one who was ridiculed for many years. Today he … Read More

Checking Customer Vehicle Automotive Fluids

Customer Automotive Fluids It is very important to check the fluids of your vehicle because it does make your vehicle stop and run properly. Many people do not realize that if you start losing brake fluid eventually your paddle is … Read More