Automotive Search Engine Optimization

February 26, 2021Automotive Marketing, Local SEO, SEO

With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search Engine Optimization (SEO). [Sources: 7]

When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]

If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]

One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]

While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]

With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]

The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]

In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]

While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]

Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]

If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]

Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]

Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]

If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]

Sources:

[0]: https://adpearance.com/blog/tips-for-optimizing-your-car-dealership-website

[1]: https://dealercenter.cargurus.com/blog/understanding-search-engine-optimization-for-your-dealership/

[2]: https://www.stanventures.com/blog/seo-for-car-dealers-2/

[3]: https://gofishdigital.com/local-automotive-seo/

[4]: https://localmarketinginc.com/automotive-marketing-services/seo-content-car-dealerships-atlanta/

[5]: https://www.bluefountainmedia.com/blog/tips-to-enhance-search-engine-optimization-strategy

[6]: https://www.webfx.com/industries/automotive-transportation/car-dealers/seo/

[7]: https://www.digitaldealer.com/dealer-ops-leadership/dealer-management/automotive-search-engine-optimization-heres-dealers-need-know/

Posted by Shawn Ryder

Why Are Online Business Listings So Important?

July 30, 2020Automotive Marketing, Digital Marketing, Technology

Online Business Listings

Do you know that more than 80% of the people on the internet conduct research prior to visiting a franchise? That’s right, a lot look for business brands, products, and services online before they finally make an informed choice.

Note: If you want to generate more leads for your business, it is highly suggested that you list your business brand on renowned local listing sites in USA.

In this article, we’ll be discussing the advantages and importance of local online business listing directories. So, grab a cup of coffee and read this article until the end to get the most out of it.

The Advantages Of Business Listings

#1: Enhances Online Visibility

The more professional references you add your business brand, the more your image will show up in indexed lists. Think about each of the local business listing profile as an extra site for your business; you need to make sure that it is always up to date and also has a lot of photos of your services and products also you need to give contact data, for example, email and telephone number on the listing. An expected 50% mobile searches are for local businesses. This implies if your business appears in a Washington state business directory, at that point you are boundlessly improving your online visibility.

#2: Increases SEO

SEO or as most people know search engine optimization is a methods for making sure that your website is showing up in the top query results for focused keywords or key-phrases. On the off chance that you are a neighborhood fast food chain, you might be improving your site for keywords, such as, “the best place to eat near me” or “good fast food restaurant near me” or “bona fide fast food chain”.

Did you know that local business listing sites in USA also improve their site for these keywords? Since online directories high authorities, they are bound to seem higher in query results for similar keywords or key-phrases. Having a listing profile on such legitimate business listings implies your business will show up more much of the time than maybe your website will.

#3: Improves Brand Visibility

Making a new or updating your business listing on an online business directory will without a doubt increase brand visibility. Make certain to incorporate however much data as could be expected, but make sure that is the most accurate. For example, many of the online directories allow business owners to also upload logo. Make sure you make a logo that looks extraordinary on the web with the goal that you can add it to both your site and these local listing sites in USA. The more places you add your basic business information to, there is high chance that the clients will see your logo and relate to your image and what you have to offer.

#4: Dominates The Search Results

With regards to a SERP, think about a Monopoly board. While playing Monopoly, the objective is to reach out and get a lot of properties on the board as possible to build the odds that different players will arrive on your property.

Something very similar applies to a query related results; the more your site shows up on the pages of the search engines, the more probable clients are to tap on your site. Perhaps the most ideal ways to guarantee that your site shows up regularly in business listings is by listing them on local listing sites in USA.

#5: Increases Brands Reputation

Washington businesses on HighFive Listings and few other allow the customers to leave a review about their experience. It doesn’t matter whether they’ve bought a product or hired a professional for their services, they’d have the option to post a review. While a lot of business owners fear customer reviews, they offer you the capacity to improve your business reputation. Indeed, even a negative customer review can be transformed into a positive learning experience when taken care of effectively.

For whatever length of time that you are communicating with your customers, you can anticipate that most of your reviews ought to be positive. These testimonials and reviews would then be able to be shared via social media sites and you can also show them on your website.

So, Are Business Listings Worth Investing?

Remember that all local listing sites in the USA are not made the same, so there might be various procedures with respect to how you can claim a listing. For instance, a few platforms will send you a postcard with a PIN number that you should enter online so as to confirm your business profile. Other online directories will call your business telephone number and give you a code to enter, while others will essentially expect you to open a confirmation email.

So, now that you’ve learned about the importance of online business listings, it is highly recommended that you invest in them and get as much benefit as possible.

Posted by Shawn Ryder

How Voice Search Will Change Digital Marketing

June 5, 2020Automotive Marketing, Local SEO, SEO

In recent years, voice search has been dominating the automotive search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.

As a result, a majority of devices are now optimized for voice search. What does this mean for brands and businesses? It is predicted that half of all online searches will be made through voice search by 2020. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.

How to Optimize for Voice Search

Here is how voice search will change the digital marketing landscape and what you can do to prepare for it:

Google Voice Search Will Prioritize Featured Snippets

When you ask a voice assistant a question, they will read the featured snippet of your search query. If you’re not too familiar with featured snippets, they are search results that are featured at the top of Google’s organic results on SERPs (Search Engine Results Pages). It’s important to understand why you need to start caring about On-SERP SEO so that you can begin effectively optimizing your content to attain a featured snippet on Google’s search engine results page. Businesses need to start accounting for a voice strategy and optimize their content for voice search.

Tips to organize your content for SERPs using Voice Search SEO

Create content to answer specific questions
Organize your content in a question and answer format
Make sure to create high-quality content
Looking to the future, featured snippets will be more valued and there will only be more competition to win a spot at the top of search engines.

Semantics of Search Will Change

When users search by voice, they often use a more conversational tone. While users may be typing “Brooklyn weather” when conducting a text search, they may ask “What is the weather in Brooklyn?” instead when conducting a voice search. More often than not, users are more likely to phrase queries as a question. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.

Instead of using short keywords in your SEO strategy, make use of long-tail keywords and direct answers to users’ most common questions. It’s time to start paying attention to how your consumers talk. Brands and businesses will need to take into account the tone, word choice, and phrasing used in voice search in this voice search revolution. Reevaluating your content’s keywords to adapt to voice search will help your website rank higher on search engines or earn featured snippets.

Voice Search Will Grow the Mobile-Friendly Environment

People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.

With users always on the go, voice search is only going to continue to dominate the mobile environment.

Brands and businesses need to ensure that their websites and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, websites, and platforms are all optimized for mobile.

Key considerations to become more mobile-friendly

Improve your webpages’ loading times
Incorporate vertical content and use larger text
Redesign pop-ups for mobile devices
Resize buttons and CTAs (Call to Actions) for mobile
Make information easier for people to find
It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.

Google Voice Search Will Place a Larger Emphasis on Local SEO

Many people who are using voice search use it to search up local things in their area. Where is the closest gas station near me? Top 10 Italian restaurants me? Nearly 22% of voice search queries are seeking location-based content. Local businesses, retailers, and boutiques should take advantage of this opportunity to build a local voice search SEO strategy. A local voice search SEO strategy can ultimately help drive traffic to your website and boost sales. Not considering local SEO is just another missed opportunity.

Tips to improve your local SEO

Create, update, and optimize your Google My Business Account
Gather positive reviews from customers
Incorporate local keywords in your content
Use location pages or create a location-specific “About Us” page
Keep in mind the key considerations in today’s evolving search landscape.
Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2020. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long-term.