Automotive Industry

Voice Search

Future of Voice Search Is voice search for the future of mobile search? The jury is still out, but Google says that 20 percent of all searches on mobile are now voice searches – and that number is growing. While …

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What Is Search Engine Optimization?

What Is Search Engine Optimization?

Automotive Search Engine Optimization Automotive SEO is used in all aspects of automotive digital marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online. When …

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Search Engines That Use SEO

Automotive SEO Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine …

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How Voice Search Will Change Digital Marketing

In recent years, voice search has been dominating the automotive search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to …

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automotive search engine optimization

Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …

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Text Marketing Overview

SMS and text advertising is efficient communication channels, which enable companies to communicate with their current and prospective customers in an inexpensive and measurable manner. It is a win-win situation for both parties: businesses get a reliable channel of customer …

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Benefits to Dealership Sales Process

Once you master a great dealership sales system and sales procedure, there’s no turning back! The ultimate dealership sales system uses today’s state of the art technology to deliver the highest quality results and delivers it in a very fast …

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The Role of Email within a Digital Marketing Strategy 

Email Marketing can play a vital role in your overall marketing strategy. At its core, Email Marketing allows you to target different segments of your audience on a 1-to-1 basis, with carefully tailored and personalized messaging. Until more ephemeral media, …

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Steps For Becoming an Automotive General Manager

Becoming an automotive general manager means that you will be responsible for the overall operations of your dealership. It is the person who makes the decisions regarding all the operational aspects of the company, including those dealing with the vehicles …

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How important are Backlinks?

When you read SEO articles and watch the web-related media, the one question that almost everyone asks is: “How important are backlinks?” The answer seems to be: very important indeed. While Google is certainly going to move towards quality content …

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