The next part of the SEO copywriting process is the drafting phase. All content writers have the same goals here: to educate, entertain, and/or delight their readers while ideally leading them closer to a conversion goal.
A simple yet effective method you can use is the PAS formula which stands for Problem, Agitate, and Solution.
Want to learn more about this formula and how to use it when drafting content? Watch the video.
Once you’ve finished the draft, it’s time to move on to the final stage – editing. And it’s not just about doing a final read-through to check for typos. You should ensure your messaging is right, all your on-page SEO optimizations have been done correctly, and the content flows smoothly.
Watch the video to learn how to make it easy for people to consume your content.
0:54 The research stage
5:07 The drafting phase
8:23 The editing stage