Building Value Why value? Because not all presentations are product-related! A one-size-fits-all product presentation has been proven to be ineffective when addressing many customer value-related questions. Value Presentation vs. Product Presentation What are some examples of scenarios that might trigger …
Automotive Search Engine Optimization Automotive SEO is used in all aspects of automotive digital marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online. When …
SMS and text advertising is efficient communication channels, which enable companies to communicate with their current and prospective customers in an inexpensive and measurable manner. It is a win-win situation for both parties: businesses get a reliable channel of customer …
Once you master a great dealership sales system and sales procedure, there’s no turning back! The ultimate dealership sales system uses today’s state of the art technology to deliver the highest quality results and delivers it in a very fast …
Automotive text marketing is the ideal complement to your regular email marketing campaign. It’s the quickest way to get your message across and is the fastest way to keep your customers informed. But the biggest advantage of text advertising does …
The importance of having a website cannot be overstated when considering why digital marketing is so important. Your prospects are on the internet, which definitely highlights the need for marketing your business using digital channels. They are searching the internet …
Finding quality, qualified individuals to work with your staff is a critical first step in developing your dealership. However, finding qualified people to join your team is just the beginning of this. The next step is to ensure that the …
Becoming an automotive general manager means that you will be responsible for the overall operations of your dealership. It is the person who makes the decisions regarding all the operational aspects of the company, including those dealing with the vehicles …
Key Takeaways: Highlight key features and condition of the car. Be honest and transparent about its history. Use clear, high-quality photos. Introduction: Craft a compelling car ad that stands out, combining honesty with allure to quickly attract and engage potential …
The automotive industry is one of the fastest-changing industries on the market today. Each year, auto-makers try to come up with new cutting-edge ways to make their respective cars stand out. Most of these manufacturers leverage technology to advance their …