The Moment of Truth
Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow …
Quiz- Do You Sell Yourself To The Customer?
Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, you get a tough buyer, you will need all the training to …
Making Great First and Last Impressions Over the Telephone
1. Greet the customer enthusiastically. Put a smile on your face and energy in your voice. Intentionally sound fun, interesting, friendly, and conversational. When you do these simple things, you will find that you are quickly establishing rapport with callers …
Four Sure-Fire Ways to Keep Your Customers Happy
How much value do you place on your customers? Let’s face it, without customers, you have no sales, no profit, and no dealership. Yeah, they’re the key players in the marketing game. In other words, wise marketers keep their finger …
Customer Service Tips That Generate Referrals
How do you define good customer service? Does that simply mean the satisfactory marketing and sale of a product or service to a customer or does it mean something else? Is providing good customer service, good enough? In these days …
Customer Service Done Right
Are you a stickler about receiving top-notch customer service? Do you routinely “come through” as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received …
6 Tips for Keeping Your Cool When Customers Get Hot
Customers can get upset – some tips on dealing with them 1. Be assertive – not aggressive or passive. My definition of assertion is simple: “Say what you mean, mean what you say, and don’t be mean when you say …
Car Leasing deals
Car leasing may be a good option for those individuals or companies that want to have a new car but want to save some of the money it costs in full car ownership. Car leasing is a way to rent …
Automotive Sales Leads – How To Caputure And Generate Leads From Your Own Website
If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information. They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less …
Automotive Retail BDC and Internet Departments – CRM Alone is Not Enough
CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application, and refinement of the methods of implementation. In other …