According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the …
Too many reservations are many by allowing the customer to dictate the date and time. And while you always want to make a reservation convenient for the customer, they often aren’t aware of options that will work as well, or …
An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address customer concerns. There are literally hundreds of books, magazines, and websites designed to help customers to buy car. And customers …
You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …
Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery: See the keys See the car… and See you later! This approach is fine if you and your dealership are …
Did you know that research suggests the lack of a person’s ability to dream can produce madness? In some studies, the research actually had to be stopped out of a concern that participants might develop irreversible psychological damage if they …
Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …
Volkswagen was founded on April 28, 1937, in Berlin by German engineer Ferdinand Piëch and his business partner, Kurt Lotz. The company’s first vehicles were small cars that could seat two people. Volkswagen later produced buses, trucks, and SUVs. Introduction: …
One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the …
“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. Ask the right ones and you’ll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover …