Business Advice

Build Value to Reduce Negotiation Time

Build Value to Reduce Negotiation Time

According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be.  Negotiating is a tool that is used to create the …

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Maximize Shop Load During Reservations

Maximize Shop Load During Reservations

Too many reservations are many by allowing the customer to dictate the date and time. And while you always want to make a reservation convenient for the customer, they often aren’t aware of options that will work as well, or …

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Create and use an evidence manual

Create and use an evidence manual

An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address customer concerns.  There are literally hundreds of books, magazines, and websites designed to help customers to buy car. And customers …

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Inspect Your Front Line Every Day

Inspect Your Front Line Every Day

You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …

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Devote Yourself To Delivery

Devote Yourself To Delivery

Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery:  See the keys  See the car… and  See you later!  This approach is fine if you and your dealership are …

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Dare to Dream

Dare to Dream

Did you know that research suggests the lack of a person’s ability to dream can produce madness? In some studies, the research actually had to be stopped out of a concern that participants might develop irreversible psychological damage if they …

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Car Dealership Delivery and Customer Satisfaction

Dealership Delivery and Customer Satisfaction

Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …

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History of Volkswagen

History of Volkswagen

Volkswagen was founded on April 28, 1937, in Berlin by German engineer Ferdinand Piëch and his business partner, Kurt Lotz. The company’s first vehicles were small cars that could seat two people. Volkswagen later produced buses, trucks, and SUVs. Introduction: …

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Car Dealership – Drive More Customers

One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the …

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