We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff. What’s …
Did you know that research suggests the lack of a person’s ability to dream can produce madness? In some studies, the research actually had to be stopped out of a concern that participants might develop irreversible psychological damage if they …
Text Messages Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective …
Regardless of how much you may have changed your sales process, customers still fear the finance department. That’s because we still hear horror stories about how customers have literally been robbed by dishonest dealerships. So it’s only natural for them …
There’s no question that the best days at the dealership are the days when everyone is selling cars and making money. But when things are slow, the word “fun” rarely, if ever, seems to come up. Well, we believe the …
Motivations Customers are no different than most salespeople when it comes to the first time greeting at the dealership. Both are usually apprehensive. Some are down right scared! And based on the way some dealerships have treated customers, they have …
Managers know that sales meetings can be the most productive and powerful events of the week, or, if they’re not careful, can bore an otherwise great team to tears. In the same way that salespeople have very little time to …
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, that you …
Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …
A discussion of the benefits of buying Automotive SEO placement and how it can be part of a successful search engine optimization strategy for a website. Search Engine Optimization Search engine optimization consists of about 100 techniques of which buying …