Automotive digital marketing · Halifax, Nova Scotia
Digital marketing that shows up on the sales board.
I'm Shawn Ryder. I worked the retail side of this business before I ran digital for dealers — so we skip the education phase and start where your store is actually losing deals.
- 25 years in the car business
- No long-term contracts
- You deal with me directly
In and around the automotive business
Sales floor and operations experience behind every campaign
You deal with me directly, every time
Five ways I keep your showroom busy.
Pick one problem to fix, or hand me the whole digital side of the store. Either way you get one plan, one person accountable, and a monthly report in plain language.
See all services- 01
Local SEO & Google Business Profile
When someone searches your brand plus your city, you should own that page. Most stores don’t.
- 02
Social media content
Real content from your lot, in your voice — not stock photos of cars you don’t stock.
- 03
Email marketing
Your database is the cheapest inventory of buyers you own. Most dealers ignore it.
- 04
Reputation management
One angry review at the top of your profile costs more than any ad you’re running.
- 05
Full-service digital retainer
Hand me the whole stack and stop coordinating five vendors.
Check your store in a minute.
Real numbers from your own store. No email, no sign-up, no sales call.
Lead leak calculator
Put in your monthly leads and response time. See how much gross slow follow-up is costing you every month.
Open the toolGoogle profile checkup
Fourteen quick checks on your Google Business Profile. Get a score out of 100 and the three fixes to do first.
Open the toolAI visibility check
See what an AI assistant tells a shopper about your store — including whether it knows you exist.
Open the toolThree steps. No 40-slide deck.
- 01
The audit
I go through your site, Google profile, reviews and lead response like a shopper would, then tell you the honest version of what I find.
- 02
The plan
One page. What we fix first, what it should produce, what it costs. No 40-slide deck, no jargon.
- 03
The work
I execute, you sell cars. Monthly check-in on what moved and what we’re changing next.
"Most stores don't have a lead problem. They have a follow-up problem, a Google profile problem, or a reviews problem — and they're paying for more leads to cover it."
I've been on your side of the desk.
- 25 years in and around the automotive business
- Retail sales and dealership operations experience
- You talk to me — not an account coordinator
- Plain-language reporting you can read in five minutes
Playbooks you can run this week.
Written for dealer principals, GMs and internet managers. No forms in front of any of them.
The Google Business Profile checklist most dealers skip
Twelve fields, three habits, and the one category setting that quietly keeps you out of the local pack.
Ask ChatGPT about your dealership — then read this
What assistants say about your store, where they get it, and the six fixes that change the answer.
Why your 5:40pm Friday lead never gets called back
Speed to lead is a staffing and process problem, not a CRM problem. Here is the shift schedule that fixes it.
Want to know what your store is leaving on the table?
I'll go through your website, Google Business Profile, reviews and lead follow-up like a shopper would, and send you the honest version. No charge, no pitch deck.