Become a Life Long Learner
Listen to all of the business philosophers of our day and you will find a common theme: “You don’t need to go to college to become successful, however, you do need to get an education.” While Bill Gates, without doubt …
Respect comes Before Expect in Finance
Lenders hear it all the time from dealer finance managers: “Why don’t you guys buy deeper?” And today’s economy is certainly changing the playing field. According to some lenders we have interviewed, finance managers expect their primary lenders to approve …
Utilize Pre Employment Testing
One of the jokes we like to tell is how managers select salespeople. If they’re breathing and have a pulse, they’re hired. Unfortunately, this is often reality, and its part of the reason our industry suffers from a bad reputation. …
Build Value to Reduce Negotiation Time
According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the …
Inspect Your Front Line Every Day
You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …
Put Yourself In the Customer’s Shoes
We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff. What’s …
Provide a Finance Overview To Your Customers
Regardless of how much you may have changed your sales process, customers still fear the finance department. That’s because we still hear horror stories about how customers have literally been robbed by dishonest dealerships. So it’s only natural for them …
Having Fun at Work
There’s no question that the best days at the dealership are the days when everyone is selling cars and making money. But when things are slow, the word “fun” rarely, if ever, seems to come up. Well, we believe the …
Successful Salespeople Are Made, Not Born
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, that you …
What does a Car Dealership General Manager make?
A general manager at a car dealership is responsible for the day-to-day operations of the business. They oversee the sales, service, and finance departments to ensure that customers are satisfied and that the dealership is profitable. Introduction: what the role …