According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the …
You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …
We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff. What’s …
Regardless of how much you may have changed your sales process, customers still fear the finance department. That’s because we still hear horror stories about how customers have literally been robbed by dishonest dealerships. So it’s only natural for them …
There’s no question that the best days at the dealership are the days when everyone is selling cars and making money. But when things are slow, the word “fun” rarely, if ever, seems to come up. Well, we believe the …
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, that you …
A general manager at a car dealership is responsible for the day-to-day operations of the business. They oversee the sales, service, and finance departments to ensure that customers are satisfied and that the dealership is profitable. Introduction: what the role …
Volkswagen was founded on April 28, 1937, in Berlin by German engineer Ferdinand Piëch and his business partner, Kurt Lotz. The company’s first vehicles were small cars that could seat two people. Volkswagen later produced buses, trucks, and SUVs. Introduction: …
One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the …
All dealers are trying different things in 2023 when it comes to Marketing for Automotive Industry – digital, conventional and now social media. The reach is important, almost as key as the message and timing of the deliverables. Here we …