The automotive industry is a critical sector of the economy, responsible for the design, manufacture, and sale of motor vehicles. The industry employs millions of people around the world and is a major contributor to global economic growth. Despite its …
Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone call after they purchased their vehicle. It’s no wonder that the average dealership sees fewer than 30% of their customers …
Introduction: what car dealership departments are and what they do Car dealerships have different departments that handle different aspects of the business. The sales department is responsible for selling cars, the service department is responsible for servicing cars, and the …
In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, you become …
Being successful in sales doesn’t necessarily mean you’ll be a successful manager or leader. That’s because you are now expected to transfer your past success to others who may or may not have the skills, knowledge or desire that …
Did you know that automotive salespeople are still regarded as the least trustworthy people in business? And frankly, we deserve it! We’ve treated people with such dishonesty and disrespect in the past that we have a long road ahead of …
Lenders hear it all the time from dealer finance managers: “Why don’t you guys buy deeper?” And today’s economy is certainly changing the playing field. According to some lenders we have interviewed, finance managers expect their primary lenders to approve …
One of the jokes we like to tell is how managers select salespeople. If they’re breathing and have a pulse, they’re hired. Unfortunately, this is often reality, and its part of the reason our industry suffers from a bad reputation. …
According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the …
You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …