According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the …
You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …
Managers know that sales meetings can be the most productive and powerful events of the week, or, if they’re not careful, can bore an otherwise great team to tears. In the same way that salespeople have very little time to …
Automotive sales are shifting away from traditional dealership-based transactions to web-based retailing, according to a recent study. To understand the future of automotive sales, it may be instructive to examine the digital retail trends in other industries. This trend continues …
This article will discuss the benefits and pitfalls of using social media for car salesmen. While social media can be a great way to connect with potential customers, there are also risks involved. Salesmen need to be careful not to …
Drive More Site Traffic As we know, SEO is short for search engine optimization. This is the very complex yet very visible way of accessing automotive web sites within the organic or non-paid realm of Google search results. Simply put …
Building Value Why value? Because not all presentations are product-related! A one-size-fits-all product presentation has been proven to be ineffective when addressing many customer value-related questions. Value Presentation vs. Product Presentation What are some examples of scenarios that might trigger …
Becoming an automotive general manager means that you will be responsible for the overall operations of your dealership. It is the person who makes the decisions regarding all the operational aspects of the company, including those dealing with the vehicles …