Marketing Tips & Tricks

What is TikTok, Why is it Growing?

Download HubSpot's Free Guide to TikTok for Business:

What is TikTok, and the reason why is growing so fast, or is it just for teens, right? Maybe not. According to ...
data from Comscore, the number of unique U.S. adult visitors to the app more than doubled in the space of a year. While young people still account for the majority of TikTok users, this recent spike in adult users suggests that the platform is “growing up” -- or, proving it has a broader appeal than we thought. So, why is this happening, and what does it mean for businesses? We sent an adult into TikTok to find out.

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