The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen)
RESOURCES & LINKS:
____________________________________________
3 SEO Tips for Voice Search Optimization: Get Ahead of the Competition NOW (video): https://www.youtube.com/watch?v=UpaOahLBmFQ
SEO in 2019 What Will and Won’t Work (video): https://www.youtube.com/watch?v=I0joqcqpiO4
Why Your Brand Name is the Best SEO Hack You’ve Got (article): https://neilpatel.com/blog/branding-seo-hack/
The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch (article): https://neilpatel.com/blog/voice-search-success/
Google Trends: https://trends.google.com/
____________________________________________
So how do you get rankings?
Through experimentation.
But even if you experiment, it doesn't guarantee success because of the three unseen laws of SEO.
Most people think SEO is about building the backlinks, doing these on-page SEO tactics, and all the advice that I'm telling you and other experts are telling you.
But the issue is, if you're not leveraging the other things that people aren't talking about that Google is really focusing on, especially in the future, you're not going to do well.
And the first one is brand queries.
Eric Schmidt once said a quote and he was talking about brands are the solution. That's how you separate the good companies from the bad companies. And I'm butchering his quote because I haven't memorized it.
If you built a brand you're going to be better off. You're hearing about fake new all over the web. It's not just a problem with Facebook. It's a problem with Google and every social site out there as well. So they wanna focus on the good quality content. The good sites that aren't pushing out this junk that's duping people.
If you use Google Trends and you type in your brand name versus any of the other competitors, you'll see how popular your brand is. In essence, Google is giving you the free tool that'll show you if your brand is going up and to the right, is flat, or is going down.
When I wasn't getting too many brand queries, I had the hardest time ranking for the query ‘online marketing’. Without building any extra links, without changing any of my content, the moment my brand queries started increasing, I shot up to the top of page one for the term online marketing.
The second unseen law of SEO I have for you is user experience.
If you're user experience sucks, people go to your site, they bounce back because they don't find what they're looking for. You're not going to rank well in the long run. Google's using what they call user metrics. Time on site, dwell time, are people hitting the back button right when they come to your site. Is it a lot of pages views per visitor?
If users aren't happy with the experience on your website, you're not going to do well.
So don't just think about SEO's, optimize your site, building links, writing amazing content. You also need a good product and a good service. Having a good product and service helps with the user experience.
People like Dropbox and Slack, companies like that, have done well not because of their SEO first. Even Airbnb, not because of their SEO first. They've all done well because they've tried to create the best user experience for people.
The third unseen law of SEO is, SEO's going to adapt and as long as you adapt with it you're going to be fine but most people aren't.
I talk about things like voice search. According to Comscore, in 2020, half the searches will be voice search. But yet, no one really cares to read about that or talk about it because voice search isn't that appealing to people.
Google Home is connected to your whole home, even your microwave, your oven. As you're cooking on your oven, you can end up saying, "Hey Google, what are some recipes for pasta?" I'm making it up, I don't cook but you get the point.
That'll end up pulling from search results.
If you don't adapt with technology and where the world is going, you're going to be left behind and you're not going to rank well in the long run. So as long as you follow those three rules, you'll do well.
But the moment you don't, no matter how much SEO you do, you won't rank at the top and if you do, it'll only be temporarily.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen)
Today I'm going to talk about what I call the Hidden Laws of SEO. When ...
Today I'm going to talk about what I call the Hidden Laws of SEO. When it comes to SEO, a lot of the advice that SEO training courses and SEO ...experts out there (myself included) offer can be really helpful. But Google is a big black box. If you don't understand the hidden rules that are reshaping the search landscape from hereon, you're not going to do well.
RESOURCES & LINKS:
____________________________________________
3 SEO Tips for Voice Search Optimization: Get Ahead of the Competition NOW (video): https://www.youtube.com/watch?v=UpaOahLBmFQ
SEO in 2019 What Will and Won’t Work (video): https://www.youtube.com/watch?v=I0joqcqpiO4
Why Your Brand Name is the Best SEO Hack You’ve Got (article): https://neilpatel.com/blog/branding-seo-hack/
The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch (article): https://neilpatel.com/blog/voice-search-success/
Google Trends: https://trends.google.com/
____________________________________________
So how do you get rankings?
Through experimentation.
But even if you experiment, it doesn't guarantee success because of the three unseen laws of SEO.
Most people think SEO is about building the backlinks, doing these on-page SEO tactics, and all the advice that I'm telling you and other experts are telling you.
But the issue is, if you're not leveraging the other things that people aren't talking about that Google is really focusing on, especially in the future, you're not going to do well.
And the first one is brand queries.
Eric Schmidt once said a quote and he was talking about brands are the solution. That's how you separate the good companies from the bad companies. And I'm butchering his quote because I haven't memorized it.
If you built a brand you're going to be better off. You're hearing about fake new all over the web. It's not just a problem with Facebook. It's a problem with Google and every social site out there as well. So they wanna focus on the good quality content. The good sites that aren't pushing out this junk that's duping people.
If you use Google Trends and you type in your brand name versus any of the other competitors, you'll see how popular your brand is. In essence, Google is giving you the free tool that'll show you if your brand is going up and to the right, is flat, or is going down.
When I wasn't getting too many brand queries, I had the hardest time ranking for the query ‘online marketing’. Without building any extra links, without changing any of my content, the moment my brand queries started increasing, I shot up to the top of page one for the term online marketing.
The second unseen law of SEO I have for you is user experience.
If you're user experience sucks, people go to your site, they bounce back because they don't find what they're looking for. You're not going to rank well in the long run. Google's using what they call user metrics. Time on site, dwell time, are people hitting the back button right when they come to your site. Is it a lot of pages views per visitor?
If users aren't happy with the experience on your website, you're not going to do well.
So don't just think about SEO's, optimize your site, building links, writing amazing content. You also need a good product and a good service. Having a good product and service helps with the user experience.
People like Dropbox and Slack, companies like that, have done well not because of their SEO first. Even Airbnb, not because of their SEO first. They've all done well because they've tried to create the best user experience for people.
The third unseen law of SEO is, SEO's going to adapt and as long as you adapt with it you're going to be fine but most people aren't.
I talk about things like voice search. According to Comscore, in 2020, half the searches will be voice search. But yet, no one really cares to read about that or talk about it because voice search isn't that appealing to people.
Google Home is connected to your whole home, even your microwave, your oven. As you're cooking on your oven, you can end up saying, "Hey Google, what are some recipes for pasta?" I'm making it up, I don't cook but you get the point.
That'll end up pulling from search results.
If you don't adapt with technology and where the world is going, you're going to be left behind and you're not going to rank well in the long run. So as long as you follow those three rules, you'll do well.
But the moment you don't, no matter how much SEO you do, you won't rank at the top and if you do, it'll only be temporarily.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
3 SEO Tips for Voice Search Optimization: Get Ahead of the Competition NOW (video): https://www.youtube.com/watch?v=UpaOahLBmFQ
SEO in 2019 What Will and Won’t Work (video): https://www.youtube.com/watch?v=I0joqcqpiO4
Why Your Brand Name is the Best SEO Hack You’ve Got (article): https://neilpatel.com/blog/branding-seo-hack/
The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch (article): https://neilpatel.com/blog/voice-search-success/
Google Trends: https://trends.google.com/
____________________________________________
So how do you get rankings?
Through experimentation.
But even if you experiment, it doesn't guarantee success because of the three unseen laws of SEO.
Most people think SEO is about building the backlinks, doing these on-page SEO tactics, and all the advice that I'm telling you and other experts are telling you.
But the issue is, if you're not leveraging the other things that people aren't talking about that Google is really focusing on, especially in the future, you're not going to do well.
And the first one is brand queries.
Eric Schmidt once said a quote and he was talking about brands are the solution. That's how you separate the good companies from the bad companies. And I'm butchering his quote because I haven't memorized it.
If you built a brand you're going to be better off. You're hearing about fake new all over the web. It's not just a problem with Facebook. It's a problem with Google and every social site out there as well. So they wanna focus on the good quality content. The good sites that aren't pushing out this junk that's duping people.
If you use Google Trends and you type in your brand name versus any of the other competitors, you'll see how popular your brand is. In essence, Google is giving you the free tool that'll show you if your brand is going up and to the right, is flat, or is going down.
When I wasn't getting too many brand queries, I had the hardest time ranking for the query ‘online marketing’. Without building any extra links, without changing any of my content, the moment my brand queries started increasing, I shot up to the top of page one for the term online marketing.
The second unseen law of SEO I have for you is user experience.
If you're user experience sucks, people go to your site, they bounce back because they don't find what they're looking for. You're not going to rank well in the long run. Google's using what they call user metrics. Time on site, dwell time, are people hitting the back button right when they come to your site. Is it a lot of pages views per visitor?
If users aren't happy with the experience on your website, you're not going to do well.
So don't just think about SEO's, optimize your site, building links, writing amazing content. You also need a good product and a good service. Having a good product and service helps with the user experience.
People like Dropbox and Slack, companies like that, have done well not because of their SEO first. Even Airbnb, not because of their SEO first. They've all done well because they've tried to create the best user experience for people.
The third unseen law of SEO is, SEO's going to adapt and as long as you adapt with it you're going to be fine but most people aren't.
I talk about things like voice search. According to Comscore, in 2020, half the searches will be voice search. But yet, no one really cares to read about that or talk about it because voice search isn't that appealing to people.
Google Home is connected to your whole home, even your microwave, your oven. As you're cooking on your oven, you can end up saying, "Hey Google, what are some recipes for pasta?" I'm making it up, I don't cook but you get the point.
That'll end up pulling from search results.
If you don't adapt with technology and where the world is going, you're going to be left behind and you're not going to rank well in the long run. So as long as you follow those three rules, you'll do well.
But the moment you don't, no matter how much SEO you do, you won't rank at the top and if you do, it'll only be temporarily.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Rank #1 on Google Using 7 Free SEO Tools | Neil Patel
In today’s tutorial I’m going to share with you 7 free tools that will ...
In today’s tutorial I’m going to share with you 7 free tools that will help you rank #1 on Google. Learn these SEO optimization techniques and skyrocket your rankings on ...Google! If you’re new to the world of SEO (search engine optimization), these seven free tools will go a long way in helping you formulate a strategy for reaching your goals.
Google Neil Patel
____________________________________________
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/
Websiteresponsivetest.com: http://www.websiteresponsivetest.com/
Google Trends: https://trends.google.com/trends
Google PageSpeed insights: https://developers.google.com/speed/pagespeed/insights/
Keywords Everywhere: https://keywordseverywhere.com/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
Tool #1. Google Search Console
Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.
By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.
Tool #2. Ubersuggest
Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.
Tool #3. Yoast SEO Plugin
This plugin will make your life so much easier if you run your website on Wordpress.
Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.
Tool #4. Websiteresponsivetest.com
Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.
Tool #5. Google Trends
By creating a brand, you’re going to do better on Google.
And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.
Tool #6. Google PageSpeed insights
More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.
Tool #7. Keywords Everywhere
Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.
00:00 - Introduction
00:29 - Tool 1 - Google Search Console
02:18 Tool 2 - The Amazing Ubersuggest
04:03 Tool 3 - Yoast SEO
04:36 Tool 4 - websiteresponsivetest.com ( Your Site Needs To Be Mobile Compatible )
05:22 Tool 5 - Google Trends
06:31 Tool 6 - Google Pagespeed Insights
07:08 Tool 7 - Keywords Everywhere
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #seo #seotips[+] Show More
Google Neil Patel
____________________________________________
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/
Websiteresponsivetest.com: http://www.websiteresponsivetest.com/
Google Trends: https://trends.google.com/trends
Google PageSpeed insights: https://developers.google.com/speed/pagespeed/insights/
Keywords Everywhere: https://keywordseverywhere.com/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
Tool #1. Google Search Console
Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.
By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.
Tool #2. Ubersuggest
Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.
Tool #3. Yoast SEO Plugin
This plugin will make your life so much easier if you run your website on Wordpress.
Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.
Tool #4. Websiteresponsivetest.com
Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.
Tool #5. Google Trends
By creating a brand, you’re going to do better on Google.
And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.
Tool #6. Google PageSpeed insights
More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.
Tool #7. Keywords Everywhere
Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.
00:00 - Introduction
00:29 - Tool 1 - Google Search Console
02:18 Tool 2 - The Amazing Ubersuggest
04:03 Tool 3 - Yoast SEO
04:36 Tool 4 - websiteresponsivetest.com ( Your Site Needs To Be Mobile Compatible )
05:22 Tool 5 - Google Trends
06:31 Tool 6 - Google Pagespeed Insights
07:08 Tool 7 - Keywords Everywhere
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #seo #seotips[+] Show More
Now Playing
The Real Reason Your Blog Doesn’t Rank (How to Write a Blog Post that Ranks in 2023) | SEO Tutorial
You're writing all these blog posts, but for some reason you're not ...
You're writing all these blog posts, but for some reason you're not getting any rankings, and search traffic from Google. You've done everything you know about SEO and search engine ...optimization, read dozens of SEO Tutorials, but you're still not getting there. And you know what? Today, I'm gonna share why that is and how to fix that.
__________________________________________
RESOURCES & LINKS:
Ubersuggest (Free tool): https://neilpatel.com/ubersuggest/
Does Blogging Still Work In 2022? (Video): https://youtu.be/i4CY-XD6agM
5 Tips For Writing An Awesome Blog Post (Video): https://youtu.be/ygiAqYJq8No
“How to Start a Blog That Generates $3817 a Month” (Article): https://neilpatel.com/how-to-start-a-blog/
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
____________________________________________
Blogging is no longer a quantity game.
When I started blogging there was less than 30 or 40 million blogs.
It was a smaller number. Now there are over a billion blogs.
Just think about that. A billion blogs on the web. That's roughly one blog for every seven people.
Do you think we really need all those blogs out there?
No, of course not.
That's why blogging has shifted from a quality game versus a quantity game.
When I started you can just crank out tons of quantity, you'll do well. And now if you do that, you won't do well.
So I'm gonna break down the formula you need to follow, step by step.
Step one, head over to Ubersuggest.
Step two, once you're at Ubersuggest, type in a competing URL.
So take any one of your competitors that you know is doing really well, type in their URL into Ubersuggest.
Step three, you'll see an overview page. This will show you their traffic, all their search terms, within the region you're targeting.
You'll see that URL's traffic. You can always switch the region to another country.
But the reason this tool is built this way is that your customers are probably coming from a specific region versus from everywhere in the world.
On that page I want you to scroll down, click on Top Pages.
When you click on Top Pages it'll show you all of the most popular pieces of content that your competition's written about, their traffic to each post, and when you click View All under their estimated traffic, it'll show you all the keywords that are driving those visitors.
Now, the next step I want you to follow. You're looking for the keywords that drive in a lot of traffic, the most volume.
You'll be looking for keywords that have a low search difficulty or SEO difficulty number. Ideally under 50. And you'll be looking for keywords that have a high cost per click.
So, in general, if it's over a dollar or two, three dollars, the better.
When you find these keywords, those are money keywords. I want you to go and search for 'em on Google.
Which is the next step.
So go to Google, do a search for one of those keywords. When you do a search, read all the articles in the top ten.
When you read all the articles in the top ten it'll give you a good understanding of what Google is looking for for the articles that rank for that term. Especially if you wanna rank for it.
The next step is to write a much better article.
I'm not talking about something that's double, triple the length.
I'm not even talking about 10 times the length. Yes, you want something that's longer and more in depth.
But it's not all about length. It's more about thoroughness.
Did you cover every aspect of that article, that topic?
Like, what's the process?
By breaking it down step by step to even what kind of oven you should use. Where to put the tray in the oven. In the middle, at the top, at the bottom.
They're like, "Oh my god Neil, I got so much value out of it." And that's the key to creating an amazing piece of content.
And the last step I have for you is when you're producing these content email all the other sites that you source, right? The sites you're linking to.
You'll stop writing articles that get no traction - which is a huge waste of time.
00:00 - Introduction
01:26 Step 1 - Head Over To Ubersuggest
01:36 Step 2 - Competing URL
01:42 Step 3 - Domain Overview Page
02:28 Step 4 - Keywords
02:55 Step 5 - Search for those Keywords on Google
03:16 Step 6 - Write The Best article ( Explain Step-by-Step )
04:26 Step 7 - Share your content on Social Web
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #Blogging[+] Show More
__________________________________________
RESOURCES & LINKS:
Ubersuggest (Free tool): https://neilpatel.com/ubersuggest/
Does Blogging Still Work In 2022? (Video): https://youtu.be/i4CY-XD6agM
5 Tips For Writing An Awesome Blog Post (Video): https://youtu.be/ygiAqYJq8No
“How to Start a Blog That Generates $3817 a Month” (Article): https://neilpatel.com/how-to-start-a-blog/
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
____________________________________________
Blogging is no longer a quantity game.
When I started blogging there was less than 30 or 40 million blogs.
It was a smaller number. Now there are over a billion blogs.
Just think about that. A billion blogs on the web. That's roughly one blog for every seven people.
Do you think we really need all those blogs out there?
No, of course not.
That's why blogging has shifted from a quality game versus a quantity game.
When I started you can just crank out tons of quantity, you'll do well. And now if you do that, you won't do well.
So I'm gonna break down the formula you need to follow, step by step.
Step one, head over to Ubersuggest.
Step two, once you're at Ubersuggest, type in a competing URL.
So take any one of your competitors that you know is doing really well, type in their URL into Ubersuggest.
Step three, you'll see an overview page. This will show you their traffic, all their search terms, within the region you're targeting.
You'll see that URL's traffic. You can always switch the region to another country.
But the reason this tool is built this way is that your customers are probably coming from a specific region versus from everywhere in the world.
On that page I want you to scroll down, click on Top Pages.
When you click on Top Pages it'll show you all of the most popular pieces of content that your competition's written about, their traffic to each post, and when you click View All under their estimated traffic, it'll show you all the keywords that are driving those visitors.
Now, the next step I want you to follow. You're looking for the keywords that drive in a lot of traffic, the most volume.
You'll be looking for keywords that have a low search difficulty or SEO difficulty number. Ideally under 50. And you'll be looking for keywords that have a high cost per click.
So, in general, if it's over a dollar or two, three dollars, the better.
When you find these keywords, those are money keywords. I want you to go and search for 'em on Google.
Which is the next step.
So go to Google, do a search for one of those keywords. When you do a search, read all the articles in the top ten.
When you read all the articles in the top ten it'll give you a good understanding of what Google is looking for for the articles that rank for that term. Especially if you wanna rank for it.
The next step is to write a much better article.
I'm not talking about something that's double, triple the length.
I'm not even talking about 10 times the length. Yes, you want something that's longer and more in depth.
But it's not all about length. It's more about thoroughness.
Did you cover every aspect of that article, that topic?
Like, what's the process?
By breaking it down step by step to even what kind of oven you should use. Where to put the tray in the oven. In the middle, at the top, at the bottom.
They're like, "Oh my god Neil, I got so much value out of it." And that's the key to creating an amazing piece of content.
And the last step I have for you is when you're producing these content email all the other sites that you source, right? The sites you're linking to.
You'll stop writing articles that get no traction - which is a huge waste of time.
00:00 - Introduction
01:26 Step 1 - Head Over To Ubersuggest
01:36 Step 2 - Competing URL
01:42 Step 3 - Domain Overview Page
02:28 Step 4 - Keywords
02:55 Step 5 - Search for those Keywords on Google
03:16 Step 6 - Write The Best article ( Explain Step-by-Step )
04:26 Step 7 - Share your content on Social Web
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #Blogging[+] Show More
Now Playing
SEO in 2019 What Will and Won’t Work | Neil Patel
Today I’m going to share with you SEO in 2019 - what will and won’t ...
Today I’m going to share with you SEO in 2019 - what will and won’t work. As time goes on SEO is becoming harder and harder. So should you even ...do SEO anymore? Of course you should! Majority of the people click on organic listings and not paid listings.
In this video you’ll learn 6 SEO tips and I’ll share with you SEO in 2019 - what works and what doesn’t work.
__________________________________________
RESOURCES & LINKS:
Ahrefs:
https://ahrefs.com/
Google PageSpeed:
https://developers.google.com/speed/pagespeed/insights/
Neil Patel Digital:
https://neilpateldigital.com/
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“5 Tips For Writing An Awesome Blog Post” (video):
https://www.youtube.com/watch?v=ygiAqYJq8No
“8 Steps to Making Your Blog Successful - Passive Income Online Blogging” (video):
https://www.youtube.com/watch?v=e37nYDjDI_Q
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
TRANSCRIPT NOTES
The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here's the thing, there's over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won't work. Regurgitating the same information over and over again won't produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven't seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can't even do that, once a month, but if you write something that's super new and unique, I kid you not, you're gonna get a ton of social shares, you're gonna get a ton of backlinks, you're gonna get a ton of comments and engagement and traffic.
The second tip I have for you is to build a brand. There's a lot of sites out there creating fake news, and Google hates that. They're looking for brand signals, and if you're wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you'll see how you're doing. The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you're less likely to create crap content or write fake news.
The third tip I have for you is, link building is harder than ever. Everyone's hitting up these sites for links. Yes, there's over a billion blogs, but because there's so many sites out there, everyone's getting hit up more and more for links.
The fourth tip is make sure your website loads fast. Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn't mean they're in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it'll show you what you need to fix to load faster in Google's eyes.
The next tip I have for you is voice search. Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, 'cause that's typically what's gonna rank for voice search, you're answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you're gonna rank.
The sixth tip for you is, update your content. Google's tired of ranking old, outdated content. I've mentioned this many times, there's over a billion blogs, so what does that mean? There's content on everything. Whatever you're writing on, the chances are, there's 50 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SEO #SEO2019[+] Show More
In this video you’ll learn 6 SEO tips and I’ll share with you SEO in 2019 - what works and what doesn’t work.
__________________________________________
RESOURCES & LINKS:
Ahrefs:
https://ahrefs.com/
Google PageSpeed:
https://developers.google.com/speed/pagespeed/insights/
Neil Patel Digital:
https://neilpateldigital.com/
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“5 Tips For Writing An Awesome Blog Post” (video):
https://www.youtube.com/watch?v=ygiAqYJq8No
“8 Steps to Making Your Blog Successful - Passive Income Online Blogging” (video):
https://www.youtube.com/watch?v=e37nYDjDI_Q
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
TRANSCRIPT NOTES
The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here's the thing, there's over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won't work. Regurgitating the same information over and over again won't produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven't seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can't even do that, once a month, but if you write something that's super new and unique, I kid you not, you're gonna get a ton of social shares, you're gonna get a ton of backlinks, you're gonna get a ton of comments and engagement and traffic.
The second tip I have for you is to build a brand. There's a lot of sites out there creating fake news, and Google hates that. They're looking for brand signals, and if you're wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you'll see how you're doing. The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you're less likely to create crap content or write fake news.
The third tip I have for you is, link building is harder than ever. Everyone's hitting up these sites for links. Yes, there's over a billion blogs, but because there's so many sites out there, everyone's getting hit up more and more for links.
The fourth tip is make sure your website loads fast. Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn't mean they're in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it'll show you what you need to fix to load faster in Google's eyes.
The next tip I have for you is voice search. Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, 'cause that's typically what's gonna rank for voice search, you're answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you're gonna rank.
The sixth tip for you is, update your content. Google's tired of ranking old, outdated content. I've mentioned this many times, there's over a billion blogs, so what does that mean? There's content on everything. Whatever you're writing on, the chances are, there's 50 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SEO #SEO2019[+] Show More
Now Playing
The Best SEO Tools for Beginners | Neil Patel
In this video I'll share with you the best SEO tools for beginners. Do ...
In this video I'll share with you the best SEO tools for beginners. Do you find SEO confusing and hard? Don't worry, we've all been there. But what if I ...told you that there's a handful of tools that are amazing for beginners and will solve all of your SEO problems? Watch the video to learn about the best SEO tools for beginners that will boost your rankings and help you rank #1 on google in 2019.
__________________________________________
RESOURCES & LINKS:
Moz: https://moz.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/about
BuzzSumo: https://buzzsumo.com/
Keywords Everywhere: https://keywordseverywhere.com/
Ahrefs: https://ahrefs.com/
Google Trends: https://trends.google.com/trends/
AnswerThePublic: https://answerthepublic.com/
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=9s
“Rank #1 on Google Using 7 Free SEO Tools” (video):
https://www.youtube.com/watch?v=snqHKBYfkQw
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“SEO Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-seo/
“Get Your Start in SEO with These 10 Free Tools”:
https://neilpatel.com/blog/get-your-start-in-seo-with-these-10-free-tools/
“Seven Free SEO Tools You Should Be Using”:
https://neilpatel.com/blog/seven-free-seo-tools/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #seo #SeoTools[+] Show More
__________________________________________
RESOURCES & LINKS:
Moz: https://moz.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/about
BuzzSumo: https://buzzsumo.com/
Keywords Everywhere: https://keywordseverywhere.com/
Ahrefs: https://ahrefs.com/
Google Trends: https://trends.google.com/trends/
AnswerThePublic: https://answerthepublic.com/
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=9s
“Rank #1 on Google Using 7 Free SEO Tools” (video):
https://www.youtube.com/watch?v=snqHKBYfkQw
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“SEO Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-seo/
“Get Your Start in SEO with These 10 Free Tools”:
https://neilpatel.com/blog/get-your-start-in-seo-with-these-10-free-tools/
“Seven Free SEO Tools You Should Be Using”:
https://neilpatel.com/blog/seven-free-seo-tools/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #seo #SeoTools[+] Show More
Now Playing
How to Become an SEO Expert in 2023 | Neil Patel
In this video I’m going to teach you how you can become an SEO expert. ...
In this video I’m going to teach you how you can become an SEO expert. Do want to learn how to be an SEO expert like me, Neil Patel? SEO ...isn't hard to learn, it just takes practice and passion.
Today I’ll share with you my 8 steps to becoming an SEO expert in 2022. I'm going to share with you what type of mindset, passion, and love you need to have to really learn all about search engine optimization. From building your website, writing content, and getting your links out there to rank on Google. This will be the best SEO tutorial you watch on YouTube.
__________________________________________
RESOURCES & LINKS:
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“SEO Made Simple: A Step-by-Step Guide” (blog):
https://neilpatel.com/what-is-seo/
“How Digital Marketing Will Change in 2022” (video):
https://youtu.be/b-gwbVJqi9Y
“Does Blogging Still Work in 2022?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“5 Tips For Writing An Awesome Blog Post” (video):
https://www.youtube.com/watch?v=ygiAqYJq8No
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first thing you need to do is make sure you truly love SEO, you wanna do it, and you wanna get good at it.
The second thing you need to do is set up a website. Go to wordpress.org or wordpress.com, set up your own website. It could be a blog, could be a blogging platform, it doesn't matter. That's just the first thing you need to do. Without your own website, you won't know how to implement these tactics, practice, or get good at it.
The third thing you need to do is write content. When you have your website, if you don't have content, you're not gonna rank. As the saying goes, content is king. Publish content on whatever you're passionate about.
The fourth thing is you need to build links. When it comes to building links, if no one's linking to your website, you won't rank.
Then, when you take those articles, you can put 'em into Ahrefs. It'll show you all the people linking to 'em.
On top of links, you now need to then start getting social shares.
Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, to hey, even me, neilpatel.com. All of these marketing blogs will break out the latest and greatest tactics and techniques. By reading 'em on a regular basis, you'll learn 'em, you'll stay on top of the curve, so that way, you'll do better than most people in the SEO industry.
And last but not least, be patient. You're not gonna climb to the top of Google in a month, or even three months or six months. It takes longer and longer each and every single year because the web is more competitive. There's roughly 1.7 or 1.8 billion websites on the Internet. That's roughly four websites, technically one website for every four people. That's a lot of websites, and blogs, there's over a billion. That's roughly one blog for every seven people. That's too many sites to choose from. Because that Google now says, hey, there's a lot of people talking about the same content over and over again, let's pick the ones that are more up-to-date or more authority. It makes it that much harder for you to get rankings. For that reason, you need to learn to be patient. If you do this consistently for six months to a year, you'll get results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SEO #SEO2022[+] Show More
Today I’ll share with you my 8 steps to becoming an SEO expert in 2022. I'm going to share with you what type of mindset, passion, and love you need to have to really learn all about search engine optimization. From building your website, writing content, and getting your links out there to rank on Google. This will be the best SEO tutorial you watch on YouTube.
__________________________________________
RESOURCES & LINKS:
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“SEO Made Simple: A Step-by-Step Guide” (blog):
https://neilpatel.com/what-is-seo/
“How Digital Marketing Will Change in 2022” (video):
https://youtu.be/b-gwbVJqi9Y
“Does Blogging Still Work in 2022?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022” (video):
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“5 Tips For Writing An Awesome Blog Post” (video):
https://www.youtube.com/watch?v=ygiAqYJq8No
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first thing you need to do is make sure you truly love SEO, you wanna do it, and you wanna get good at it.
The second thing you need to do is set up a website. Go to wordpress.org or wordpress.com, set up your own website. It could be a blog, could be a blogging platform, it doesn't matter. That's just the first thing you need to do. Without your own website, you won't know how to implement these tactics, practice, or get good at it.
The third thing you need to do is write content. When you have your website, if you don't have content, you're not gonna rank. As the saying goes, content is king. Publish content on whatever you're passionate about.
The fourth thing is you need to build links. When it comes to building links, if no one's linking to your website, you won't rank.
Then, when you take those articles, you can put 'em into Ahrefs. It'll show you all the people linking to 'em.
On top of links, you now need to then start getting social shares.
Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, to hey, even me, neilpatel.com. All of these marketing blogs will break out the latest and greatest tactics and techniques. By reading 'em on a regular basis, you'll learn 'em, you'll stay on top of the curve, so that way, you'll do better than most people in the SEO industry.
And last but not least, be patient. You're not gonna climb to the top of Google in a month, or even three months or six months. It takes longer and longer each and every single year because the web is more competitive. There's roughly 1.7 or 1.8 billion websites on the Internet. That's roughly four websites, technically one website for every four people. That's a lot of websites, and blogs, there's over a billion. That's roughly one blog for every seven people. That's too many sites to choose from. Because that Google now says, hey, there's a lot of people talking about the same content over and over again, let's pick the ones that are more up-to-date or more authority. It makes it that much harder for you to get rankings. For that reason, you need to learn to be patient. If you do this consistently for six months to a year, you'll get results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SEO #SEO2022[+] Show More
Now Playing
6 Advanced SEO Techniques To Use In 2023 | Neil Patel
Today I’m going to share with you 7 advanced SEO techniques for your ...
Today I’m going to share with you 7 advanced SEO techniques for your business. These SEO tactics should be used in 2023. This type of SEO strategy goes beyond what ...most digital marketing focuses on and we'll be covering things beyond link building.
Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business.
__________________________________________
RESOURCES & LINKS:
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here's the thing, Google wants to rank what's best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what's best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don't. By adapting your content, your services, your product you're much more likely to get that traffic from Google because you're creating the best user experience.
The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you're doing a search? That's called schema markup. If you're using WordPress, you can just check out the Yoast SEO plugin. It'll allow you to do schema markup with just a few simple clicks. It's worth checking out, makes it easy. And that way you don't have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don't. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won't have the answer. But what you can do, is you take your most popular pages and expand them.
The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don't do as well. Well, the ones that don't, go to all of your other pages that are doing well and internal link to the ones that aren't. And see if that helps boost them up. What you'll find is over time, those pages that aren't ranking that well will start climbing higher and higher again.
Then I want you leverage infographics. You're probably already saying, Neil, I've seen infographics, everyone has them. But no, I don't want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They're animated by integrating gifs within your infographic they're much more likely to go viral. And you're gonna get way more back links.
Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don't know why. They used to be more popular three or four years ago, but they still work. Let's say you're writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they're not only likely to share your article on the social web, but they're also likely to link back to that article and help promote it.
The last strategy I have for you is prune and crop. I know this one's going to seem really hard. When you have an old site and you've been writing content for ages, there's a lot of pages that just won't do well even when you do the internal links and you send link juice to those low ranking.
00:00 - Introduction
00:52 Tip 1 - You Need to get to know your users
02:08 Tip 2 - Leverage Schema MarkUp
02:31 Tip 3 - Expand your most popular pages
03:37 Tip 4 - Boost the pages that aren't doing well
03:59 Tip 5 - Leverage Infographics
04:47 Tip 6 - Leverage Roundup Post
#NeilPatel #SEO #SEO2019[+] Show More
Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business.
__________________________________________
RESOURCES & LINKS:
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
https://youtu.be/QJUIk3qhQ-w
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here's the thing, Google wants to rank what's best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what's best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don't. By adapting your content, your services, your product you're much more likely to get that traffic from Google because you're creating the best user experience.
The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you're doing a search? That's called schema markup. If you're using WordPress, you can just check out the Yoast SEO plugin. It'll allow you to do schema markup with just a few simple clicks. It's worth checking out, makes it easy. And that way you don't have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don't. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won't have the answer. But what you can do, is you take your most popular pages and expand them.
The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don't do as well. Well, the ones that don't, go to all of your other pages that are doing well and internal link to the ones that aren't. And see if that helps boost them up. What you'll find is over time, those pages that aren't ranking that well will start climbing higher and higher again.
Then I want you leverage infographics. You're probably already saying, Neil, I've seen infographics, everyone has them. But no, I don't want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They're animated by integrating gifs within your infographic they're much more likely to go viral. And you're gonna get way more back links.
Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don't know why. They used to be more popular three or four years ago, but they still work. Let's say you're writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they're not only likely to share your article on the social web, but they're also likely to link back to that article and help promote it.
The last strategy I have for you is prune and crop. I know this one's going to seem really hard. When you have an old site and you've been writing content for ages, there's a lot of pages that just won't do well even when you do the internal links and you send link juice to those low ranking.
00:00 - Introduction
00:52 Tip 1 - You Need to get to know your users
02:08 Tip 2 - Leverage Schema MarkUp
02:31 Tip 3 - Expand your most popular pages
03:37 Tip 4 - Boost the pages that aren't doing well
03:59 Tip 5 - Leverage Infographics
04:47 Tip 6 - Leverage Roundup Post
#NeilPatel #SEO #SEO2019[+] Show More
Now Playing
The 3 SEO Tools I Use Rank #1 on Google | Neil Patel
Today I'm going to share with you the only three SEO tools you need to ...
Today I'm going to share with you the only three SEO tools you need to rank number one on Google. Everyone says you need to use a lot of marketing ...tools to do well on Google. You're probably using five, ten, 20 tools. But you know what? You don't need all those SEO tools to do well. In this video you’ll learn about the only 3 SEO tools that will help you rank #1 on Google.
__________________________________________
RESOURCES & LINKS:
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/about
Ahrefs: https://ahrefs.com/
Subscribers: https://subscribers.com/
“Rank #1 on Google Using 7 Free SEO Tools” (video):
https://www.youtube.com/watch?v=snqHKBYfkQw
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“Get Your Start in SEO with These 10 Free Tools”:
https://neilpatel.com/blog/get-your-start-in-seo-with-these-10-free-tools/
“Seven Free SEO Tools You Should Be Using”:
https://neilpatel.com/blog/seven-free-seo-tools/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPTION NOTES:
The first tool you need to use is Ubersuggest. How many of you guys have heard of Ubersuggest? If you have, just leave a comment saying yes. It's a free marketing tool that I release for you. Yes, that's right, you don't have to pay for it. The way Ubersuggest works is you can take all the key words that you're already ranking number one for, or number two for, or even on page one for, and put those key words into Ubersuggest. Ubersuggest will show you all the long-tail variations of that key word.
The second tool I have for you is Google Search Console. Yes, you've heard of this tool before. But very few people are using it. The reason I say Google Search Console is you don't want to just use it or log-in every once in awhile and have it tell you errors or notify you "Hey, something's wrong with your site." Or, "Hey, we notice way too many 404 error pages." Instead, you wanna use it to A/B Test Your Title Tags. What you'll find is, you already rank for certain terms. But, if you perform a search on Google, and if a 1000 other people perform that same search, and everyone naturally clicks on the second listing instead of the first listing, what do you think that tells Google? That tells Google that hey, this second listing is way more relevant, so let's move it from spot number two to spot number one. You wanna A/B Test Your Title Tags. Look at Google Search Console, look at the terms that are ranking on page one and see if those terms are in your title tag. If they are, great. If they're not, make sure you add 'em. It'll help you get more clicks.
The third tool I have for you is ahrefs. Out of all the paid marketing tools out there, ahrefs is the number one tool I love using. Why is that? It tells you everyone who is linking to your competition. ahrefs has this cool feature called link intersect. What it allows you to do is put in your three top competitors and see who's linking to them and who's not linking to you. Cause with ahrefs, you can put in the top three competitors plus your own domain name. This allows you to see someone who's linking to all three of your competitors, but not you. The reason this is cool is, if someone is linking to multiple of your competitors, it tells you that that persons is receptive to link building and linking out to other sites. You have a much better chance of getting that site to link back to you than a site that only links to one out of all your competitors. Cause you know if they're only linking to one, they're probably not into linking out to other sites within your space. So use ahrefs. Once you see a laundry list of all the sites that are linking to your competitors but not you, you can see what contacts are linking to your competitors. It could just be they're linking to them because they have amazing blogs.
#NeilPatel #seo #SeoTools[+] Show More
__________________________________________
RESOURCES & LINKS:
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/about
Ahrefs: https://ahrefs.com/
Subscribers: https://subscribers.com/
“Rank #1 on Google Using 7 Free SEO Tools” (video):
https://www.youtube.com/watch?v=snqHKBYfkQw
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“Get Your Start in SEO with These 10 Free Tools”:
https://neilpatel.com/blog/get-your-start-in-seo-with-these-10-free-tools/
“Seven Free SEO Tools You Should Be Using”:
https://neilpatel.com/blog/seven-free-seo-tools/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPTION NOTES:
The first tool you need to use is Ubersuggest. How many of you guys have heard of Ubersuggest? If you have, just leave a comment saying yes. It's a free marketing tool that I release for you. Yes, that's right, you don't have to pay for it. The way Ubersuggest works is you can take all the key words that you're already ranking number one for, or number two for, or even on page one for, and put those key words into Ubersuggest. Ubersuggest will show you all the long-tail variations of that key word.
The second tool I have for you is Google Search Console. Yes, you've heard of this tool before. But very few people are using it. The reason I say Google Search Console is you don't want to just use it or log-in every once in awhile and have it tell you errors or notify you "Hey, something's wrong with your site." Or, "Hey, we notice way too many 404 error pages." Instead, you wanna use it to A/B Test Your Title Tags. What you'll find is, you already rank for certain terms. But, if you perform a search on Google, and if a 1000 other people perform that same search, and everyone naturally clicks on the second listing instead of the first listing, what do you think that tells Google? That tells Google that hey, this second listing is way more relevant, so let's move it from spot number two to spot number one. You wanna A/B Test Your Title Tags. Look at Google Search Console, look at the terms that are ranking on page one and see if those terms are in your title tag. If they are, great. If they're not, make sure you add 'em. It'll help you get more clicks.
The third tool I have for you is ahrefs. Out of all the paid marketing tools out there, ahrefs is the number one tool I love using. Why is that? It tells you everyone who is linking to your competition. ahrefs has this cool feature called link intersect. What it allows you to do is put in your three top competitors and see who's linking to them and who's not linking to you. Cause with ahrefs, you can put in the top three competitors plus your own domain name. This allows you to see someone who's linking to all three of your competitors, but not you. The reason this is cool is, if someone is linking to multiple of your competitors, it tells you that that persons is receptive to link building and linking out to other sites. You have a much better chance of getting that site to link back to you than a site that only links to one out of all your competitors. Cause you know if they're only linking to one, they're probably not into linking out to other sites within your space. So use ahrefs. Once you see a laundry list of all the sites that are linking to your competitors but not you, you can see what contacts are linking to your competitors. It could just be they're linking to them because they have amazing blogs.
#NeilPatel #seo #SeoTools[+] Show More
Now Playing
How to Own the Front Page of Google Not Just Rank #1 | Neil Patel SEO Basics
In this video I’m going to share with you how to own the first page of ...
In this video I’m going to share with you how to own the first page of Google.
Do you know what’s better than being on page 1 on Google? And ...no, it’s not being ranked #1 on Google. There’s actually something better than that. Today I’m going to show you how to own the front page of search - not just ranking #1, but owning the first page of Google. Follow these tips and not just rank #1 on Google, but take over the first page with multiple listings.
__________________________________________
RESOURCES & LINKS:
Ahrefs:
https://ahrefs.com/
“My Favorite SEO Hack to Increase Website Traffic” (video):
https://www.youtube.com/watch?v=WTWZQ_4_zNk
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Best SEO Tools For Beginners” (video):
https://youtu.be/jbB-ZZ4k8X0
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“How to Show Up on the First Page of Google (Even if You’re a Nobody)”:
https://neilpatel.com/blog/first-page-google/
“Online Marketing Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-online-marketing/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
How to rank on page one, or even number one, I'm gonna teach you how to own the first page. The first tip I have for you, is to interlink your content. So, let's say you're trying to rank for a term like SEO, or online marketing. If you have a article that's super in depth about that topic, you can create other offshoots.
Don't duplicate your content. A lot of people when they're trying to rank for a term like online marketing, they'll take the same content and regurgitate it throughout their whole site. If you do that, Google's not gonna wanna rank duplicate content from your own site multiple times, that would create a terrible user experience. If you do that you're not gonna do well, so don't duplicate your own content. Write fresh, unique stuff that you already haven't written about.
Build links. If you build links to your site, you're gonna rank higher, you know that, but you also wanna build links to every version of your post that you're trying to dominate page one for. So using Ahrefs, they have a feature called link intersect. You can put in your URL, as well as other competitor URLs, and it'll show you who links to your competitors, but not linking to you. The beautiful part about this feature is, if someone links for three, or four, or five of your competitors, but not you, there's a good chance you could potentially convince them to also link to you, because you know they're open to linking to other sites within your space. So, using the link intersect tool, you can see who's linked to other online marketing articles, or other online marketing sites. You see that, then from there, what you'll wanna do, is hit up those sites, and asked them, hey, you got a detailed post that you cover A, B, and C, that your competition may not, ask 'em to link to you as well. And don't just do that for your main post on that subject, but also do it in regards to your secondary and third pages that are also around that same topic.
Promote your articles on the social web. From Facebook, to Twitter, to Linkedin, you've heard this before, you wanna promote your main articles, as well as your sub-articles that are also around that topic. But what most people don't tell you when it comes to social promotions is, and you know this, you share a article on Twitter or Facebook, most of your fans or friends aren't gonna see it, so you don't wanna just share it once, you wanna share it four or five times over the next six months. By doing this, you're gonna continually get more eyeballs, more shares, indirectly, some of those people may link to the article, leave a comment, this will help with engagement, better user metrics, and that should help with overall rankings in the long run. And the last tip I have you for you is, no one likes outdated content. You publish content, it gets outdated over time, it's natural, even if you write about tools and tips.
#NeilPatel #SEO #SeoTips[+] Show More
Do you know what’s better than being on page 1 on Google? And ...no, it’s not being ranked #1 on Google. There’s actually something better than that. Today I’m going to show you how to own the front page of search - not just ranking #1, but owning the first page of Google. Follow these tips and not just rank #1 on Google, but take over the first page with multiple listings.
__________________________________________
RESOURCES & LINKS:
Ahrefs:
https://ahrefs.com/
“My Favorite SEO Hack to Increase Website Traffic” (video):
https://www.youtube.com/watch?v=WTWZQ_4_zNk
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Best SEO Tools For Beginners” (video):
https://youtu.be/jbB-ZZ4k8X0
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“How to Show Up on the First Page of Google (Even if You’re a Nobody)”:
https://neilpatel.com/blog/first-page-google/
“Online Marketing Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-online-marketing/
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
How to rank on page one, or even number one, I'm gonna teach you how to own the first page. The first tip I have for you, is to interlink your content. So, let's say you're trying to rank for a term like SEO, or online marketing. If you have a article that's super in depth about that topic, you can create other offshoots.
Don't duplicate your content. A lot of people when they're trying to rank for a term like online marketing, they'll take the same content and regurgitate it throughout their whole site. If you do that, Google's not gonna wanna rank duplicate content from your own site multiple times, that would create a terrible user experience. If you do that you're not gonna do well, so don't duplicate your own content. Write fresh, unique stuff that you already haven't written about.
Build links. If you build links to your site, you're gonna rank higher, you know that, but you also wanna build links to every version of your post that you're trying to dominate page one for. So using Ahrefs, they have a feature called link intersect. You can put in your URL, as well as other competitor URLs, and it'll show you who links to your competitors, but not linking to you. The beautiful part about this feature is, if someone links for three, or four, or five of your competitors, but not you, there's a good chance you could potentially convince them to also link to you, because you know they're open to linking to other sites within your space. So, using the link intersect tool, you can see who's linked to other online marketing articles, or other online marketing sites. You see that, then from there, what you'll wanna do, is hit up those sites, and asked them, hey, you got a detailed post that you cover A, B, and C, that your competition may not, ask 'em to link to you as well. And don't just do that for your main post on that subject, but also do it in regards to your secondary and third pages that are also around that same topic.
Promote your articles on the social web. From Facebook, to Twitter, to Linkedin, you've heard this before, you wanna promote your main articles, as well as your sub-articles that are also around that topic. But what most people don't tell you when it comes to social promotions is, and you know this, you share a article on Twitter or Facebook, most of your fans or friends aren't gonna see it, so you don't wanna just share it once, you wanna share it four or five times over the next six months. By doing this, you're gonna continually get more eyeballs, more shares, indirectly, some of those people may link to the article, leave a comment, this will help with engagement, better user metrics, and that should help with overall rankings in the long run. And the last tip I have you for you is, no one likes outdated content. You publish content, it gets outdated over time, it's natural, even if you write about tools and tips.
#NeilPatel #SEO #SeoTips[+] Show More
Now Playing
Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel
SEO or paid advertising? Which one is better? In today’s video I’m ...
SEO or paid advertising? Which one is better? In today’s video I’m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some ...people say you have to do paid advertising. Which one's better? Which one sucks? Why should you be leveraging any of them? Not only am I going to go over that today, but the answer is not what you're going to expect. Search engine optimization is how to get organic traffic, but paid traffic is just as important.
__________________________________________
RESOURCES & LINKS:
Comparing the ROI of Content Marketing and Paid Advertising:
https://neilpatel.com/blog/comparing-the-roi-of-content-marketing-and-paid-advertising/
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“The Best Alternative to Google Ads (My #1 Growth Hack)” (video):
https://www.youtube.com/watch?v=5lW635Uo7dw&t=6s
Read more search traffic tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPT:
There's four main pros of paid advertising. One, it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm, and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you're not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you're landing page has 2000 words, people aren't really going to convert into a customer, or a lead, or a sale. They're probably gonna read your content. That's not what you want. You want them to buy, and that's the beauty of pay-per-click. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you're getting to how many customers, than you can from SEO. With SEO, there's a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That's the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you've built up, doesn't go away. You can still maintain it and get it. Two, SEO traffic is free. And here's what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it's free because it's so much cheaper and in general, you can do SEO yourself. You don't have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you'll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings.
#NeilPatel #seo[+] Show More
__________________________________________
RESOURCES & LINKS:
Comparing the ROI of Content Marketing and Paid Advertising:
https://neilpatel.com/blog/comparing-the-roi-of-content-marketing-and-paid-advertising/
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“The Best Alternative to Google Ads (My #1 Growth Hack)” (video):
https://www.youtube.com/watch?v=5lW635Uo7dw&t=6s
Read more search traffic tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPT:
There's four main pros of paid advertising. One, it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm, and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you're not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you're landing page has 2000 words, people aren't really going to convert into a customer, or a lead, or a sale. They're probably gonna read your content. That's not what you want. You want them to buy, and that's the beauty of pay-per-click. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you're getting to how many customers, than you can from SEO. With SEO, there's a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That's the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you've built up, doesn't go away. You can still maintain it and get it. Two, SEO traffic is free. And here's what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it's free because it's so much cheaper and in general, you can do SEO yourself. You don't have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you'll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings.
#NeilPatel #seo[+] Show More
Now Playing
The Difference Between Ranking on Google vs YouTube | Neil Patel
► If you need help growing your business check out my ad agency Neil ...
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPT:
The ...first difference for you is Google SEO takes a lot longer than YouTube SEO. Did you know on YouTube SEO, that if you're gonna rank you typically rank in the first 24 to 48 hours? And which when a video does extremely well in the first day on YouTube, it does well for the life of the video. On Google, on the other hand, if you create a web page or you create a brand new website, and you optimize it, you're not gonna get ranking on day one. You're lucky if you get rankings in the first three to six months, it typically takes over a year before you see results. So the big difference is YouTube, first 24 hours determines how the video is going to do in the long run. With Google, what happens in the first year determines how its going to do in the long run.
The second difference I have for you is authority. How many of you actually knew that both YouTube and Google look at authority? If you knew that, just leave a comment below with yes. But there's a difference. With Google, the more authoritative your site is the more you rank for everything. YouTube is very similar, but the difference is your authority in YouTube fluctuates month-over-month. With Google, if you build links, you'll continually keep climbing in authority. Doesn't always mean you're gonna get more search traffic, it just means over time, year-over-year, you should in theory do better. With YouTube, one month you could have amazing authority and just crush it, but the next month if you release seven videos and they're all duds and no one likes em, your authority drastically tanks and all your videos don't do as well, compared to what they were performing before. So with YouTube, you have to continually fight and keep that authority and redoing everything, in which you have to keep creating new amazing content, you have to keep creating amazing engagement, without that your authority just keeps dying. But with Google, it keeps going up as you build more links. The third difference is Google and YouTube look at two totally different factors to really determine rankings. Google looks at links. The more websites that link to your website, the better off you're gonna do. If you don't know how to build links, the first thing you wanna do is go find all the people that link to your competitors and ask em to link to you. You can use ahrefs. They have a tool, or technically ahrefs is a tool but they have a feature, more-or-so within ahrefs, called Link Intersect. You can put in your top three competitors and your domain, and it'll show you all the people that link to your top three competitors that don't link to you. This is important because if you reach out to a site that only links to one of your hundred competitors, it's really hard to convince em to link to you. But if you find a site that links to three of your major competitors, you know at that point that they're open to linking to you as well. So you wanna reach out to all of the people that link to your competitors....
#NeilPatel #YouTubeTips #Seo[+] Show More
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
TRANSCRIPT:
The ...first difference for you is Google SEO takes a lot longer than YouTube SEO. Did you know on YouTube SEO, that if you're gonna rank you typically rank in the first 24 to 48 hours? And which when a video does extremely well in the first day on YouTube, it does well for the life of the video. On Google, on the other hand, if you create a web page or you create a brand new website, and you optimize it, you're not gonna get ranking on day one. You're lucky if you get rankings in the first three to six months, it typically takes over a year before you see results. So the big difference is YouTube, first 24 hours determines how the video is going to do in the long run. With Google, what happens in the first year determines how its going to do in the long run.
The second difference I have for you is authority. How many of you actually knew that both YouTube and Google look at authority? If you knew that, just leave a comment below with yes. But there's a difference. With Google, the more authoritative your site is the more you rank for everything. YouTube is very similar, but the difference is your authority in YouTube fluctuates month-over-month. With Google, if you build links, you'll continually keep climbing in authority. Doesn't always mean you're gonna get more search traffic, it just means over time, year-over-year, you should in theory do better. With YouTube, one month you could have amazing authority and just crush it, but the next month if you release seven videos and they're all duds and no one likes em, your authority drastically tanks and all your videos don't do as well, compared to what they were performing before. So with YouTube, you have to continually fight and keep that authority and redoing everything, in which you have to keep creating new amazing content, you have to keep creating amazing engagement, without that your authority just keeps dying. But with Google, it keeps going up as you build more links. The third difference is Google and YouTube look at two totally different factors to really determine rankings. Google looks at links. The more websites that link to your website, the better off you're gonna do. If you don't know how to build links, the first thing you wanna do is go find all the people that link to your competitors and ask em to link to you. You can use ahrefs. They have a tool, or technically ahrefs is a tool but they have a feature, more-or-so within ahrefs, called Link Intersect. You can put in your top three competitors and your domain, and it'll show you all the people that link to your top three competitors that don't link to you. This is important because if you reach out to a site that only links to one of your hundred competitors, it's really hard to convince em to link to you. But if you find a site that links to three of your major competitors, you know at that point that they're open to linking to you as well. So you wanna reach out to all of the people that link to your competitors....
#NeilPatel #YouTubeTips #Seo[+] Show More
Now Playing
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead
Today I'm going to share five SEO mistakes that are going to kill your ...
Today I'm going to share five SEO mistakes that are going to kill your traffic if you keep doing them. There are lots of SEO tips that used to work ...in the past but won’t help your SEO in 2019. Whether you’re a beginner or advanced search engine optimization expert, after you stop making these five deadly SEO mistakes, your traffic numbers are going to increase.
RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019 (video): https://youtu.be/gmB_TC92I8w
SEO in 2019 What Will and Won’t Work (video):https://youtu.be/I0joqcqpiO4
How to Become an SEO Expert in 2019 (video): https://youtu.be/bQTnkN1nUek
____________________________________________
The first mistake is putting dates in your URL. I used to do this with neilpatel.com.
What a huge mistake. My URL structure used to be neilpatel.com, slash year, slash month, slash title of my blog post.
The moment I took off the dates from my URL, guess what happened to my search traffic?
Well, within 30 days, it went up by 58%. And I'm talking about hundreds and thousands of visitors from Google already each month with dates in my URL.
But the moment I removed them, I saw an additional 58% increase in my search traffic.
So, whatever URL structure you have, just make sure it does not have dates.
The reason being when you have a date in your URL Google thinks of your site as being relevant to that date.
The second mistake that you're making is you're thinking of your site as a silo.
It doesn't matter how many different sections you have or categories, it's still one site.
It's on one domain name. For example, my blog is about marketing. So, when I create content, I link to all the other marketing posts that are relevant to the post that I just released.
So when you write content, link to other pieces of content that are relevant.
That way, all of your pages are going to be interconnected and they're going to rank higher.
The third mistake that you're making, you're thinking of SEO as just SEO.
It's not just about on-page code. It's not just about building links. It's not even just about getting social shares. It's about building a brand.
Eric Schmidt, the ex-CEO of Google once said that brands are the solution.
What he's talking about is, when you're trying to figure out what sites to rank higher than others, he decided, as well as a ton of other people in Google, that if you have a brand, you should rank higher.
Why is that? Well you've heard of this thing called fake news. It's a great way to combat that.
It's not just Facebook, who's concerned about fake news. It's all of the major platforms out there.
So, building a brand does wonders for you especially when it comes to SEO. You can do things like collecting emails to get people to keep coming back to your site.
Getting all those people to keep coming back, it'll help reinforce your brand to them.
That'll help you climb in the rankings in the long run.
The fourth mistake is just writing content.
I know you're thinking, oh Neil, content's king. How's that a mistake?
No, writing content isn't a mistake.
It's writing content and then not updating it, and that's what most people do.
They just write content, and they write more new content.
Then after that, they write more new content, and guess what they do after that? They write more new content.
So, if you update your content, Google's going to be like, oh wow, it's fresh.
It's hip, it's new, it's still relevant. Let's rank it higher.
With over a billion blogs out there, Google likes picking brand new, updated content versus old, outdated content.
This doesn't mean you have to rewrite the whole article.
It could just be a paragraph or two, a few lines.
It could just be reviewing the article, making sure it's still up-to-date, and you make no modifications because it's still good to go.
And the last mistake you're making, you're not thinking about the user.
Google looks at something called user metrics.
Whether it's the browser, whether it's the toolbar, Google wants to make sure people have an amazing experience.
They're using all those platforms to track how when people come to your website, how they perceive it.
And they can't talk to them by surveying them or anything like that, but what they can see is, hey did someone perform as a Google search, click on the listing, land on your site, and within a second, are they clicking the Back button?
Because if they are, it tells Google, your website, that webpage isn't relevant.
So, by putting the user first, instead of putting SEO first, it'll help you climb to the top.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019 (video): https://youtu.be/gmB_TC92I8w
SEO in 2019 What Will and Won’t Work (video):https://youtu.be/I0joqcqpiO4
How to Become an SEO Expert in 2019 (video): https://youtu.be/bQTnkN1nUek
____________________________________________
The first mistake is putting dates in your URL. I used to do this with neilpatel.com.
What a huge mistake. My URL structure used to be neilpatel.com, slash year, slash month, slash title of my blog post.
The moment I took off the dates from my URL, guess what happened to my search traffic?
Well, within 30 days, it went up by 58%. And I'm talking about hundreds and thousands of visitors from Google already each month with dates in my URL.
But the moment I removed them, I saw an additional 58% increase in my search traffic.
So, whatever URL structure you have, just make sure it does not have dates.
The reason being when you have a date in your URL Google thinks of your site as being relevant to that date.
The second mistake that you're making is you're thinking of your site as a silo.
It doesn't matter how many different sections you have or categories, it's still one site.
It's on one domain name. For example, my blog is about marketing. So, when I create content, I link to all the other marketing posts that are relevant to the post that I just released.
So when you write content, link to other pieces of content that are relevant.
That way, all of your pages are going to be interconnected and they're going to rank higher.
The third mistake that you're making, you're thinking of SEO as just SEO.
It's not just about on-page code. It's not just about building links. It's not even just about getting social shares. It's about building a brand.
Eric Schmidt, the ex-CEO of Google once said that brands are the solution.
What he's talking about is, when you're trying to figure out what sites to rank higher than others, he decided, as well as a ton of other people in Google, that if you have a brand, you should rank higher.
Why is that? Well you've heard of this thing called fake news. It's a great way to combat that.
It's not just Facebook, who's concerned about fake news. It's all of the major platforms out there.
So, building a brand does wonders for you especially when it comes to SEO. You can do things like collecting emails to get people to keep coming back to your site.
Getting all those people to keep coming back, it'll help reinforce your brand to them.
That'll help you climb in the rankings in the long run.
The fourth mistake is just writing content.
I know you're thinking, oh Neil, content's king. How's that a mistake?
No, writing content isn't a mistake.
It's writing content and then not updating it, and that's what most people do.
They just write content, and they write more new content.
Then after that, they write more new content, and guess what they do after that? They write more new content.
So, if you update your content, Google's going to be like, oh wow, it's fresh.
It's hip, it's new, it's still relevant. Let's rank it higher.
With over a billion blogs out there, Google likes picking brand new, updated content versus old, outdated content.
This doesn't mean you have to rewrite the whole article.
It could just be a paragraph or two, a few lines.
It could just be reviewing the article, making sure it's still up-to-date, and you make no modifications because it's still good to go.
And the last mistake you're making, you're not thinking about the user.
Google looks at something called user metrics.
Whether it's the browser, whether it's the toolbar, Google wants to make sure people have an amazing experience.
They're using all those platforms to track how when people come to your website, how they perceive it.
And they can't talk to them by surveying them or anything like that, but what they can see is, hey did someone perform as a Google search, click on the listing, land on your site, and within a second, are they clicking the Back button?
Because if they are, it tells Google, your website, that webpage isn't relevant.
So, by putting the user first, instead of putting SEO first, it'll help you climb to the top.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Spy on Your Competitors' SEO & Steal Their Traffic Through Competitor Analysis
You shouldn't start any SEO campaign until you do this. If you're not ...
You shouldn't start any SEO campaign until you do this. If you're not doing competitive analysis to figure out what's working for your competitors to get more traffic, you're missing ...a HUGE opportunity. On today's SEO training I'm going to teach you how to spy on your competition to steal their rankings and get more traffic to your website.
RESOURCES & LINKS:
____________________________________________
How to Do SEO in a Competitive Industry When You Have No Money (video): https://youtu.be/wWiSShEGyHA
The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen) (video): https://youtu.be/NeikF24UzUA
____________________________________________
Now I'm going to share with you how you can get all of this information and best of all, for free.
So step one, go to a tool called Ubersuggest.
You can Google it. You can go to neilpatel.com/ubersuggest or ubersuggest.com.
Pick whatever way you want there. I now want you to type in a URL of your competitors. It could be any of them.
Step two, you're going to see a report that just loaded up.
This is going to give you their overall traffic per region.
You'll notice that Ubersuggest breaks it down per region and this is important.
You'll find that your sales will mainly come from a few different regions. Even if you're a global business, you'll be stronger in certain regions over others.
This is why Ubersuggest, it's broken down per region. Now I want you to scroll down and look at top pages. Click through that.
Step three, now that you're on top pages, I want you to dive really deep into what's driving your competitors their traffic.
See this top pages report breaks down the most popular piece of content on your competitor's website.
How many keywords each of these pages are ranked for and what are those keywords. What is the cost per click for those keywords.
You just click that "View all" button and you can see all of that.
And by seeing that you can figure out oh, here are the keywords that are driving traffic, here are the ones that aren't.
Here are the ones that are high cost per click, here's the ones that are low cost per click.
Step four, now that you clicked view all in the keyword category for any of your top competitor's pages, I want you to dive into all those keywords.
Keep going next, next, next, and you can see a laundry list of all the keywords that are driving traffic.
A low search difficulty or SEO difficulty score, search difference easy to rank for.
If that keyword is easy to rank for, has a high cost per click, and does a lot of traffic, what does that tell you?
That keyword if you rank organically, will get you traffic. Now the next thing I want you to do is go to the top keywords page.
This report shows you all the keywords in general that your competition's getting traffic from.
And you can keep going next, next, next. The same thing you want to look for is the keywords that have a high cost per click, high amounts of traffic, and have a low search difficulty.
If they have a low search difficulty, that means you can rank for these terms faster.
Now the next thing you need to do after you type in a handful of your competitors is type in some of these keywords that you're thinking about going after.
When you go into the keyword's ideas report, which is what I want you to do next, and you'll see a laundry list of other suggestions.
Both runs that come from Google Suggest and others that come from Google Ad Words if you click on the related keywords. And the beautiful part about this report is it will show you on the right-hand side everyone who ranks for this term, how many social shares do they have, how many visitors are they getting, how competitive that term is.
Because if you see a lot of your competitors going after the same keywords creating content on similar subjects, that means they're making money from it and you should consider doing the same.
Now you don't want to just do the same as your competition and create the same kind of content.
It could be on the same subject, but you need to go above and beyond. Brian Dean has this article called the Skyscraper Technique.
Follow it, read it. It talks about building content that's 10 times better. You know those crazy building in Dubai and they're just like oh, we're not going to build a building that's one or two stories taller, we're going to build a building that's double the height.
So when you see what your competition's doing, you don't want to just do what they're doing, you want to go above and beyond and beat them so much that they would not even dare to copy you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Do SEO in a Competitive Industry When You Have No Money (video): https://youtu.be/wWiSShEGyHA
The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen) (video): https://youtu.be/NeikF24UzUA
____________________________________________
Now I'm going to share with you how you can get all of this information and best of all, for free.
So step one, go to a tool called Ubersuggest.
You can Google it. You can go to neilpatel.com/ubersuggest or ubersuggest.com.
Pick whatever way you want there. I now want you to type in a URL of your competitors. It could be any of them.
Step two, you're going to see a report that just loaded up.
This is going to give you their overall traffic per region.
You'll notice that Ubersuggest breaks it down per region and this is important.
You'll find that your sales will mainly come from a few different regions. Even if you're a global business, you'll be stronger in certain regions over others.
This is why Ubersuggest, it's broken down per region. Now I want you to scroll down and look at top pages. Click through that.
Step three, now that you're on top pages, I want you to dive really deep into what's driving your competitors their traffic.
See this top pages report breaks down the most popular piece of content on your competitor's website.
How many keywords each of these pages are ranked for and what are those keywords. What is the cost per click for those keywords.
You just click that "View all" button and you can see all of that.
And by seeing that you can figure out oh, here are the keywords that are driving traffic, here are the ones that aren't.
Here are the ones that are high cost per click, here's the ones that are low cost per click.
Step four, now that you clicked view all in the keyword category for any of your top competitor's pages, I want you to dive into all those keywords.
Keep going next, next, next, and you can see a laundry list of all the keywords that are driving traffic.
A low search difficulty or SEO difficulty score, search difference easy to rank for.
If that keyword is easy to rank for, has a high cost per click, and does a lot of traffic, what does that tell you?
That keyword if you rank organically, will get you traffic. Now the next thing I want you to do is go to the top keywords page.
This report shows you all the keywords in general that your competition's getting traffic from.
And you can keep going next, next, next. The same thing you want to look for is the keywords that have a high cost per click, high amounts of traffic, and have a low search difficulty.
If they have a low search difficulty, that means you can rank for these terms faster.
Now the next thing you need to do after you type in a handful of your competitors is type in some of these keywords that you're thinking about going after.
When you go into the keyword's ideas report, which is what I want you to do next, and you'll see a laundry list of other suggestions.
Both runs that come from Google Suggest and others that come from Google Ad Words if you click on the related keywords. And the beautiful part about this report is it will show you on the right-hand side everyone who ranks for this term, how many social shares do they have, how many visitors are they getting, how competitive that term is.
Because if you see a lot of your competitors going after the same keywords creating content on similar subjects, that means they're making money from it and you should consider doing the same.
Now you don't want to just do the same as your competition and create the same kind of content.
It could be on the same subject, but you need to go above and beyond. Brian Dean has this article called the Skyscraper Technique.
Follow it, read it. It talks about building content that's 10 times better. You know those crazy building in Dubai and they're just like oh, we're not going to build a building that's one or two stories taller, we're going to build a building that's double the height.
So when you see what your competition's doing, you don't want to just do what they're doing, you want to go above and beyond and beat them so much that they would not even dare to copy you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Why The Links You’re Building Don’t Bring You Any Traffic (Building High-Quality Backlinks)
Why The Links You’re Building Don’t Bring You Any Traffic / Today I'm ...
Why The Links You’re Building Don’t Bring You Any Traffic / Today I'm going to tell you why the links you're building aren't bringing you enough traffic, and what you ...should do instead. I’m also going to share how to build high-quality backlinks at scale.
RESOURCES & LINKS:
____________________________________________
What Are Backlinks and How Do They Work? (video): https://youtu.be/BkR7L41SroU
1 Simple HACK to Build Hundreds of Backlinks to Your Site (video): https://youtu.be/k9wddku3y54
____________________________________________
I'm getting over 300,000 visitors per month just in referral traffic, and the tactics I'm going to teach you today is going to help you get more traffic.
You're probably not going to get the same results as me, but you'll get way more than what you're currently getting.
So how did I do this? And how can get similar results?
Step #1 - go take all your competitor URLs, and put them into Ubersuggest.
When you put them into Ubersuggest, you'll see the total backlinks that your competitors have, who's linking to them, their top pages.
This will give you a good idea of, hey, who's linking to them? Hey, how much traffic are they getting?
Typically the competitors that are getting more traffic, they're not just getting it from search.
It's that they have a lot of backlinks as well, and the sites that are linking to them are also driving traffic.
Step #2 - I want you to click on top pages, and this will show you the most popular pieces of content on your competitor's site.
Now go back over to your site and see, hey, are any of their top pages related to the piece of content that I have on my site?
Well, if they are, great.
Step #3 - I want you to click view all under their backlink count.
On this page, it'll show you all the people that are linking to their content.
Step #4 - email them, all the people who are linking to them.
Use the email template I share in this video.
The whole purpose of this is to show, hey, you're linking to someone else in the same space, has a similar article, but mine's better, so that's why you should link to me.
When you do that, what you'll find is you're not just getting more backlinks, but you're getting backlinks that drive traffic, because if your competitors are getting a lot of traffic, and those pages are popular, typically those links are also driving good traffic as well.
Step #5 - take all your most popular competitors, and put it into the backlinks report into Ubersuggest.
This will show you a laundry list of all the people that are linking to your competitors.
Look for patterns. You'll start seeing multiple people, multiple sites who are linking to all of your competitors.
If you see this same person over and over again linking to three, four, five of your competitors, and you hit them up and ask them to link to you, what do you think is going to happen?
They're probably going to be willing to link to you as well, because if someone links to three, or four, or five of your competitors, why wouldn't they also link to you as well?
It's not like they have any bias. They can't be a competitor, because they're linking to all your other competitors, so they should also link to you as well.
And by sending them a similar email discussing how you have the same type of content, you'll be able to get them to link to you as well.
And when you're seeing all the people that are linking to your competition, and you're seeing all the similarities, you also want to take that URL and type it back into Ubersuggest and look at their traffic overview.
If they have more traffic and you get links from them, they're going to drive you more traffic than if you type in a URL into Ubersearch and it shows you they have no traffic, and you convince that site to link to you.
In other words, you want the sites that have traffic to link to you.
You shouldn't care if a site that has very little traffic links to you or not, because a site that has very little traffic isn't going to do well for you.
Follow those tips and you're going to notice that not only are your Google ranking is going to go up, but you're also going to be getting more search ad referral traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #LinkBuilding[+] Show More
RESOURCES & LINKS:
____________________________________________
What Are Backlinks and How Do They Work? (video): https://youtu.be/BkR7L41SroU
1 Simple HACK to Build Hundreds of Backlinks to Your Site (video): https://youtu.be/k9wddku3y54
____________________________________________
I'm getting over 300,000 visitors per month just in referral traffic, and the tactics I'm going to teach you today is going to help you get more traffic.
You're probably not going to get the same results as me, but you'll get way more than what you're currently getting.
So how did I do this? And how can get similar results?
Step #1 - go take all your competitor URLs, and put them into Ubersuggest.
When you put them into Ubersuggest, you'll see the total backlinks that your competitors have, who's linking to them, their top pages.
This will give you a good idea of, hey, who's linking to them? Hey, how much traffic are they getting?
Typically the competitors that are getting more traffic, they're not just getting it from search.
It's that they have a lot of backlinks as well, and the sites that are linking to them are also driving traffic.
Step #2 - I want you to click on top pages, and this will show you the most popular pieces of content on your competitor's site.
Now go back over to your site and see, hey, are any of their top pages related to the piece of content that I have on my site?
Well, if they are, great.
Step #3 - I want you to click view all under their backlink count.
On this page, it'll show you all the people that are linking to their content.
Step #4 - email them, all the people who are linking to them.
Use the email template I share in this video.
The whole purpose of this is to show, hey, you're linking to someone else in the same space, has a similar article, but mine's better, so that's why you should link to me.
When you do that, what you'll find is you're not just getting more backlinks, but you're getting backlinks that drive traffic, because if your competitors are getting a lot of traffic, and those pages are popular, typically those links are also driving good traffic as well.
Step #5 - take all your most popular competitors, and put it into the backlinks report into Ubersuggest.
This will show you a laundry list of all the people that are linking to your competitors.
Look for patterns. You'll start seeing multiple people, multiple sites who are linking to all of your competitors.
If you see this same person over and over again linking to three, four, five of your competitors, and you hit them up and ask them to link to you, what do you think is going to happen?
They're probably going to be willing to link to you as well, because if someone links to three, or four, or five of your competitors, why wouldn't they also link to you as well?
It's not like they have any bias. They can't be a competitor, because they're linking to all your other competitors, so they should also link to you as well.
And by sending them a similar email discussing how you have the same type of content, you'll be able to get them to link to you as well.
And when you're seeing all the people that are linking to your competition, and you're seeing all the similarities, you also want to take that URL and type it back into Ubersuggest and look at their traffic overview.
If they have more traffic and you get links from them, they're going to drive you more traffic than if you type in a URL into Ubersearch and it shows you they have no traffic, and you convince that site to link to you.
In other words, you want the sites that have traffic to link to you.
You shouldn't care if a site that has very little traffic links to you or not, because a site that has very little traffic isn't going to do well for you.
Follow those tips and you're going to notice that not only are your Google ranking is going to go up, but you're also going to be getting more search ad referral traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #LinkBuilding[+] Show More
Now Playing
Ranking #1 With a New Website on Google in 2023 | Is it Even Possible?
Ranking #1 With a New Website on Google in 2023? Is it Even Possible? ...
Ranking #1 With a New Website on Google in 2023? Is it Even Possible? // With all the changes that Google is making and their algorithm keeps getting harder and ...harder, is it even possible to rank at the top anymore? Today I'm answering the question of is it even possible to rank at the top of Google in 2022?
RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022(video): https://youtu.be/gmB_TC92I8w
How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data-Driven Answer) [article]: https://neilpatel.com/blog/how-long-does-it-really-take-to-rank-at-the-top-of-googles-search-results-a-data-driven-answer/
How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money (article): https://neilpatel.com/blog/how-to-do-seo-for-a-tiny-website-that-doesnt-have-any-visitors/
____________________________________________
If you have a brand-new website or even a website that's old and you're getting little to no organic traffic, you can still generate a lot of traffic from Google and rank organically.
But the ways you need to do it is totally different than what people are thinking. Now let me give you an example.
There's this company called Ahrefs. Ahrefs provides an SEO tool. They rank on page one of Google and at the top for backlink checker. But before they ranked at the top, they were doing everything.
They were building links to that page, they were guiding internal links, and they couldn't get to the top no matter what they tried. And can you guess why they couldn't get to the top?
Well, it's because everyone who searches for that term is looking a free tool that provides backlinks right away. Ahrefs is a paid tool. The moment they figured this out, they released a free version of their tool that provides information on a hundred backlinks.
Just a hundred, they limited it so people still upgrade to their paid tool, and what ended up happening is within a few weeks to even less than a month, they shot up to number one.
Do you see what happened there? They figured out what the user wanted and they provided it. It wasn't just about building links, it wasn't just about optimizing title tags, putting in the right keywords.
It's providing the best experience for our users, and that's a mistake that most people make.
In 2020 and even beyond, SEO is not just about building links, building the right type of content, internal linking.
It's about thinking about the user and putting them first.
If you don't put the user first and you don't give them what they want no matter how much SEO you do.
Just like Ahrefs showed, you won't rank. If you put the user first, and even if you don't have all the other factors, like your backlink count isn't right, your internal links aren't perfect, you can still rank high.
Because the way Google looks at rankings these days is even if you do all the fundamentals right, but if people keep going to your site and then click the Back button right away, they're bouncing off, they're going back to Google quick and the next result, that's telling Google that, hey, people don't like your website.
Google doesn't care how much SEO stuff you're doing at that point. They're just like, wait, people aren't liking your website, so they're not going to continually rank you.
So if you want to rank in 2919, don't just think about SEO from an on-page or off-page perspective. Think about SEO from a user's perspective.
What do your ideal customers want? If you don't know them, head over to tools like surveymonkey.com and you can survey users. You can survey your own users. Ask them things like, what else would you like to see on this page? How can we delight you? How can we make our website better, our product, our service? By figuring out what people want and then giving it to them, you're much more likely to crank and climb in the rankings.
It's not just about doing the fundamentals that everyone is talking about.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022(video): https://youtu.be/gmB_TC92I8w
How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data-Driven Answer) [article]: https://neilpatel.com/blog/how-long-does-it-really-take-to-rank-at-the-top-of-googles-search-results-a-data-driven-answer/
How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money (article): https://neilpatel.com/blog/how-to-do-seo-for-a-tiny-website-that-doesnt-have-any-visitors/
____________________________________________
If you have a brand-new website or even a website that's old and you're getting little to no organic traffic, you can still generate a lot of traffic from Google and rank organically.
But the ways you need to do it is totally different than what people are thinking. Now let me give you an example.
There's this company called Ahrefs. Ahrefs provides an SEO tool. They rank on page one of Google and at the top for backlink checker. But before they ranked at the top, they were doing everything.
They were building links to that page, they were guiding internal links, and they couldn't get to the top no matter what they tried. And can you guess why they couldn't get to the top?
Well, it's because everyone who searches for that term is looking a free tool that provides backlinks right away. Ahrefs is a paid tool. The moment they figured this out, they released a free version of their tool that provides information on a hundred backlinks.
Just a hundred, they limited it so people still upgrade to their paid tool, and what ended up happening is within a few weeks to even less than a month, they shot up to number one.
Do you see what happened there? They figured out what the user wanted and they provided it. It wasn't just about building links, it wasn't just about optimizing title tags, putting in the right keywords.
It's providing the best experience for our users, and that's a mistake that most people make.
In 2020 and even beyond, SEO is not just about building links, building the right type of content, internal linking.
It's about thinking about the user and putting them first.
If you don't put the user first and you don't give them what they want no matter how much SEO you do.
Just like Ahrefs showed, you won't rank. If you put the user first, and even if you don't have all the other factors, like your backlink count isn't right, your internal links aren't perfect, you can still rank high.
Because the way Google looks at rankings these days is even if you do all the fundamentals right, but if people keep going to your site and then click the Back button right away, they're bouncing off, they're going back to Google quick and the next result, that's telling Google that, hey, people don't like your website.
Google doesn't care how much SEO stuff you're doing at that point. They're just like, wait, people aren't liking your website, so they're not going to continually rank you.
So if you want to rank in 2919, don't just think about SEO from an on-page or off-page perspective. Think about SEO from a user's perspective.
What do your ideal customers want? If you don't know them, head over to tools like surveymonkey.com and you can survey users. You can survey your own users. Ask them things like, what else would you like to see on this page? How can we delight you? How can we make our website better, our product, our service? By figuring out what people want and then giving it to them, you're much more likely to crank and climb in the rankings.
It's not just about doing the fundamentals that everyone is talking about.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2023)
Do yourself a favor: STOP Trying to Rank #1 For Keywords on Google // ...
Do yourself a favor: STOP Trying to Rank #1 For Keywords on Google // What if I told you that ranking number one on Google won't necessarily make you more ...money? Today I'm going to share with you why you should stop wasting your time trying to rank number one on Google.
RESOURCES & LINKS:
____________________________________________
Ranking #1 With a New Website on Google in 2022 | Is it Even Possible? (video): https://youtu.be/91W0sa9Qfg8
SurveyMonkey: https://surveymonkey.com/
____________________________________________
Can you guess how many keywords I try to rank number one for? Zero.
I don't even track my own rankings.
Now let me break down why you should try to avoid trying to rank number one on Google for a lot of terms.
First thing, one, rank tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results based on how they search.
Google is trying to adjust the results to be personalized to each individual.
So it's not about trying to rank number one, it's about trying to provide The best user experience so more people want to see results from your site versus someone else's site.
The second thing is ranking number one, doesn't mean necessarily mean that you're going to get most of the traffic.
Did you know according to Ahrefs, only 49% of the time, ranking number one gets you the most traffic? That means 51% of the time, all the other spots get the rest of the traffic.
It's not about being number one, it's about getting most of the traffic.
The third thing is, you don't have to rank number one to get the most traffic.
For example, there are certain keywords that I rank, let's say, Number 3 or number 4 for, like SEO tips, but yeah, I get more traffic than the number 1 listing because I take up the rich snippet.
If you take up rich snippets, you can also rank higher. So when people are googling for a term, don't just think about, "oh I want to rank high, I need to build more links" "I need to do more internal linking".
Make sure your content Addresses that term. And here's what I mean by that.
If someone's typing keywords like SEO tips, they're looking for SEO tips. So your article may break down seven tips that can help them out and when you clearly define these tips, you'll notice that you have a higher chance of being pulled in as a rich snippet and that'll help you get more traffic than if you weren't there.
The fourth thing is not all keywords have intent.
For example, I rank on Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing and they are competitive but guess how much revenue they drive?
Very little. Why? Because anyone who searches for those keywords is looking for basic advice. There's no intent there. People who search for SEO are looking for, "Hey, what is SEO?" "How does it work?" "How do Google rankings work?"
Those warm people that aren't going to pay me for my ad agency, but on the flip side, if I rank for ‘SEO agency’, I'll generate way more revenue.
So in other words, you need to look for keywords that are intent based.
And last but not least, rankings won't guarantee your success.
Here's what I mean. If you do all the right things to get to the top, but yet no one wants to go visit your page, you're not going to stay at the top.
A good example of this is Ahrefs was trying for a very long time to rank for backlink checker.
They created content, internal links, they did everything that's possible to rank at the top, but no matter what they did, they weren't ranking.
It wasn't that their SEO was bad, it was that users didn't care to visit their page. And the reason being is they were looking for a free backlink checker while their tool costs money.
Once Ahrefs figured out that, "hey, we're not doing what's best for the user" and they gave the skimmed down version of their tool for free and they only provide, let's say, 100 links, I don't know what's the exact number is but it's somewhere around there.
What they found is, their rankings shot up to the top of page 1. Why? Because they gave users what they wanted.
So even if you do all the right things to rank at the top, but you ignore the user, you're not going to rank, you're not going to convert them.
You need to understand what they want. And using tools like SurveyMonkey will help you get that information.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ranking #1 With a New Website on Google in 2022 | Is it Even Possible? (video): https://youtu.be/91W0sa9Qfg8
SurveyMonkey: https://surveymonkey.com/
____________________________________________
Can you guess how many keywords I try to rank number one for? Zero.
I don't even track my own rankings.
Now let me break down why you should try to avoid trying to rank number one on Google for a lot of terms.
First thing, one, rank tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results based on how they search.
Google is trying to adjust the results to be personalized to each individual.
So it's not about trying to rank number one, it's about trying to provide The best user experience so more people want to see results from your site versus someone else's site.
The second thing is ranking number one, doesn't mean necessarily mean that you're going to get most of the traffic.
Did you know according to Ahrefs, only 49% of the time, ranking number one gets you the most traffic? That means 51% of the time, all the other spots get the rest of the traffic.
It's not about being number one, it's about getting most of the traffic.
The third thing is, you don't have to rank number one to get the most traffic.
For example, there are certain keywords that I rank, let's say, Number 3 or number 4 for, like SEO tips, but yeah, I get more traffic than the number 1 listing because I take up the rich snippet.
If you take up rich snippets, you can also rank higher. So when people are googling for a term, don't just think about, "oh I want to rank high, I need to build more links" "I need to do more internal linking".
Make sure your content Addresses that term. And here's what I mean by that.
If someone's typing keywords like SEO tips, they're looking for SEO tips. So your article may break down seven tips that can help them out and when you clearly define these tips, you'll notice that you have a higher chance of being pulled in as a rich snippet and that'll help you get more traffic than if you weren't there.
The fourth thing is not all keywords have intent.
For example, I rank on Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing and they are competitive but guess how much revenue they drive?
Very little. Why? Because anyone who searches for those keywords is looking for basic advice. There's no intent there. People who search for SEO are looking for, "Hey, what is SEO?" "How does it work?" "How do Google rankings work?"
Those warm people that aren't going to pay me for my ad agency, but on the flip side, if I rank for ‘SEO agency’, I'll generate way more revenue.
So in other words, you need to look for keywords that are intent based.
And last but not least, rankings won't guarantee your success.
Here's what I mean. If you do all the right things to get to the top, but yet no one wants to go visit your page, you're not going to stay at the top.
A good example of this is Ahrefs was trying for a very long time to rank for backlink checker.
They created content, internal links, they did everything that's possible to rank at the top, but no matter what they did, they weren't ranking.
It wasn't that their SEO was bad, it was that users didn't care to visit their page. And the reason being is they were looking for a free backlink checker while their tool costs money.
Once Ahrefs figured out that, "hey, we're not doing what's best for the user" and they gave the skimmed down version of their tool for free and they only provide, let's say, 100 links, I don't know what's the exact number is but it's somewhere around there.
What they found is, their rankings shot up to the top of page 1. Why? Because they gave users what they wanted.
So even if you do all the right things to rank at the top, but you ignore the user, you're not going to rank, you're not going to convert them.
You need to understand what they want. And using tools like SurveyMonkey will help you get that information.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
8 Things About SEO to Unlearn in 2023 (And What You Should Learn RIGHT NOW)
8 Things About SEO to Unlearn in 2023 (And what you should learn RIGHT ...
8 Things About SEO to Unlearn in 2023 (And what you should learn RIGHT NOW) // There are SEO tactics that worked really well in 2010, that people are still ...doing today. Today I'm going to share with you eight things that you need to unlearn when it comes to SEO and what you should be doing in 2023 instead.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
I'm curious because if it is, I want to find out what these old school tactics you're leveraging, because I'll show you what to do instead.
The first thing I want you to unlearn is only focusing on external links.
Everyone's like oh my god, back links is the number one factor in Google.
No, there's a ton of factors in Google, and just building links from external sites isn't going to do you justice.
You need to also build internal links.
If you don't build internal links, your rankings aren't going to climb.
If you look at my site, you'll notice that I rank for things like online marketing, and I rank for things like SEO, it's because I'm internal linking my pages together.
If you don't internal link, you're not going to do as well.
So when you find a good opportunity to internal link, even if it doesn't have the right anchor text, that's okay.
You need to do what's best for the user.
The second thing I want you to unlearn is, you can't just write content for SEO.
Everyone's doing key word research these days.
Heck, I even had a tool called Uber Suggest that I've released for free that helps you do a keyword research.
But there's an issue.
When you see a list of all the other related terms, you may end up taking them and just putting them into your website.
Yep, putting them into your website is writing content for search engines.
You got to make sure that you're powering the best experience for people because you don't want them reading your dog food article and just be like wait, this just has keywords in there.
All that it's doing is just inserting 500 keywords related to dog food and this article doesn't provide any value.
The third mistake that you need to unlearn is targeting high traffic key words that have no intent.
For example, I rank for terms like SEO.
Do you think that terms drive me any business?
You would think so, but no, it doesn't, why?
Because most people who research that term are just looking to understand what SEO is, how it works.
They're not necessarily looking to pay an ad agency.
The fourth thing I want you to unlearn is building a lot of back links.
Everyone believes that you need quantity.
No you don't need quantity.
A good example of this is my friend Todd Malicoat.
Years and years ago had a forex site, and he ranked on page two of Google in less than six months of creating it.
Can you guess how many back links he built?
Less than 20.
All he did was going to the sites that already rank in the top 500 for the term forex, and he went to those sites and convinced the owners to link to his site.
It's not about quantity, it's about quality.
The fifth one is SEO is about tactics, tricks and gimmicks.
If you look at Google, their mission is to make sure that when someone does a search, they're getting the best most valuable information for them.
They don't want them to have to go to five, 10 different pages, they focus on the user.
The sixth mistake that you need to unlearn is focusing on rankings.
Ahrefs did a study, and do you know what they found out?
That the number one listing only gets the majority of the clicks 49% of the times.
Rankings aren't everything.
For example, I get more traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets.
Even though I don't rank at the top, I still get more traffic due to Rich Snippets.
When you get included in that, that's what's called ranking zero, you can actually get more traffic.
It's not always about ranking number one, it's about ranking for the right terms, providing the best user experience, and eventually slowly climbing up to the top.
The seventh mistake that you need to unlearn is focusing on key words in the bad ways.
People still stuck key words in their title tags, their meta descriptions, their content.
So what worked for some of these people in the past when it comes to key word stuffing won't work for you.
And last but not least, content marketing replaces SEO.
That's a huge myth, that's not true.
Everyone's like yeah if you want to rank, you just need to create a ton of content.
Not necessarily.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/y9unxhm-yA0
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
I'm curious because if it is, I want to find out what these old school tactics you're leveraging, because I'll show you what to do instead.
The first thing I want you to unlearn is only focusing on external links.
Everyone's like oh my god, back links is the number one factor in Google.
No, there's a ton of factors in Google, and just building links from external sites isn't going to do you justice.
You need to also build internal links.
If you don't build internal links, your rankings aren't going to climb.
If you look at my site, you'll notice that I rank for things like online marketing, and I rank for things like SEO, it's because I'm internal linking my pages together.
If you don't internal link, you're not going to do as well.
So when you find a good opportunity to internal link, even if it doesn't have the right anchor text, that's okay.
You need to do what's best for the user.
The second thing I want you to unlearn is, you can't just write content for SEO.
Everyone's doing key word research these days.
Heck, I even had a tool called Uber Suggest that I've released for free that helps you do a keyword research.
But there's an issue.
When you see a list of all the other related terms, you may end up taking them and just putting them into your website.
Yep, putting them into your website is writing content for search engines.
You got to make sure that you're powering the best experience for people because you don't want them reading your dog food article and just be like wait, this just has keywords in there.
All that it's doing is just inserting 500 keywords related to dog food and this article doesn't provide any value.
The third mistake that you need to unlearn is targeting high traffic key words that have no intent.
For example, I rank for terms like SEO.
Do you think that terms drive me any business?
You would think so, but no, it doesn't, why?
Because most people who research that term are just looking to understand what SEO is, how it works.
They're not necessarily looking to pay an ad agency.
The fourth thing I want you to unlearn is building a lot of back links.
Everyone believes that you need quantity.
No you don't need quantity.
A good example of this is my friend Todd Malicoat.
Years and years ago had a forex site, and he ranked on page two of Google in less than six months of creating it.
Can you guess how many back links he built?
Less than 20.
All he did was going to the sites that already rank in the top 500 for the term forex, and he went to those sites and convinced the owners to link to his site.
It's not about quantity, it's about quality.
The fifth one is SEO is about tactics, tricks and gimmicks.
If you look at Google, their mission is to make sure that when someone does a search, they're getting the best most valuable information for them.
They don't want them to have to go to five, 10 different pages, they focus on the user.
The sixth mistake that you need to unlearn is focusing on rankings.
Ahrefs did a study, and do you know what they found out?
That the number one listing only gets the majority of the clicks 49% of the times.
Rankings aren't everything.
For example, I get more traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets.
Even though I don't rank at the top, I still get more traffic due to Rich Snippets.
When you get included in that, that's what's called ranking zero, you can actually get more traffic.
It's not always about ranking number one, it's about ranking for the right terms, providing the best user experience, and eventually slowly climbing up to the top.
The seventh mistake that you need to unlearn is focusing on key words in the bad ways.
People still stuck key words in their title tags, their meta descriptions, their content.
So what worked for some of these people in the past when it comes to key word stuffing won't work for you.
And last but not least, content marketing replaces SEO.
That's a huge myth, that's not true.
Everyone's like yeah if you want to rank, you just need to create a ton of content.
Not necessarily.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/y9unxhm-yA0
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Worst SEO Advice Ever! (That You May Be Following)
The Worst SEO Advice Ever! (That You May Be Following) // The problem ...
The Worst SEO Advice Ever! (That You May Be Following) // The problem with SEO is there's way too much noise out there and you could be picking the ...wrong tactic. And you know what? If I had to put a dollar against this, I would bet that you actually are picking one of the wrong tactics.
RESOURCES & LINKS:
____________________________________________
8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW) [video]: https://youtu.be/y9unxhm-yA0
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
They all say that the more content you create, the better content you create, the better off you're going to do.
That's a bunch of bologna.
If you don't believe me, go write 1,000 blog posts.
Tell me what happens.
I bet you what will happen is your traffic will go up, but a very little amount and even if it does go up more than you expected, I bet you very few of those visitors are going to even convert into sales.
In other words, just writing content doesn't guarantee success.
Check out the Neil Patel blog.
If you notice I only create one text-based article per week, that's it.
You got it right.
One text-based article per week.
You're probably wondering Neil, why are you only releasing one a week?
Well, I know that there's a ton of content out there.
There's already a billion blogs.
That's roughly one blog for every seven people.
That's too many blogs, that's too much content.
So instead of focusing on writing a ton of content like everyone else, I spend my time focusing on promoting the content.
Write one piece of content, make sure it's good, but spend the majority of your time, the 80-20 rule.
Take 80% of your time promoting the content, 20% writing it.
When you do that you'll find that you get way more traction and if you look at my blog, I'm getting two million plus unique visitors a month.
Out of those two million visitors, they come back on average two times.
I'm getting roughly four million visits a month.
And those four million visits are generating six million page views.
And I'm doing all of that just by writing one piece of content per week.
Sure, in the past I may have created more content, but I've learned that content isn't king.
What's king is promotion and the reason promotion is the king is there's already too much content.
If you look at Neil Patel, you'll notice I've been doing things like Uber Suggest.
That's my free marketing tool.
Probably wondering wait, why am I spending so much money and time creating this free marketing tool?
Well, it's because there is way too much competition in content generation.
There's not a ton of competition doing things like creating free marketing tools to get traffic or doing things like creating marketing videos like I'm doing right now or doing things like creating podcasts as I do with Marketing School.
In essence, yes, content is still great.
But you should spend more time promoting and there are other ways to get the traffic that are more scalable and more affordable in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/JEq6xzfL6tQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW) [video]: https://youtu.be/y9unxhm-yA0
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
They all say that the more content you create, the better content you create, the better off you're going to do.
That's a bunch of bologna.
If you don't believe me, go write 1,000 blog posts.
Tell me what happens.
I bet you what will happen is your traffic will go up, but a very little amount and even if it does go up more than you expected, I bet you very few of those visitors are going to even convert into sales.
In other words, just writing content doesn't guarantee success.
Check out the Neil Patel blog.
If you notice I only create one text-based article per week, that's it.
You got it right.
One text-based article per week.
You're probably wondering Neil, why are you only releasing one a week?
Well, I know that there's a ton of content out there.
There's already a billion blogs.
That's roughly one blog for every seven people.
That's too many blogs, that's too much content.
So instead of focusing on writing a ton of content like everyone else, I spend my time focusing on promoting the content.
Write one piece of content, make sure it's good, but spend the majority of your time, the 80-20 rule.
Take 80% of your time promoting the content, 20% writing it.
When you do that you'll find that you get way more traction and if you look at my blog, I'm getting two million plus unique visitors a month.
Out of those two million visitors, they come back on average two times.
I'm getting roughly four million visits a month.
And those four million visits are generating six million page views.
And I'm doing all of that just by writing one piece of content per week.
Sure, in the past I may have created more content, but I've learned that content isn't king.
What's king is promotion and the reason promotion is the king is there's already too much content.
If you look at Neil Patel, you'll notice I've been doing things like Uber Suggest.
That's my free marketing tool.
Probably wondering wait, why am I spending so much money and time creating this free marketing tool?
Well, it's because there is way too much competition in content generation.
There's not a ton of competition doing things like creating free marketing tools to get traffic or doing things like creating marketing videos like I'm doing right now or doing things like creating podcasts as I do with Marketing School.
In essence, yes, content is still great.
But you should spend more time promoting and there are other ways to get the traffic that are more scalable and more affordable in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/JEq6xzfL6tQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
![Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2023 Edition]](https://i.ytimg.com/vi/7a07862HFNc/maxresdefault.jpg)
Now Playing
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2023 Edition]
This is the 2023 Edition of what I think you should do if you want to ...
This is the 2023 Edition of what I think you should do if you want to get into the SEO world in 2022. Today I’m going to talk about how ...you can learn SEO for free and jumpstart your career without you even spending a dime.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
SEO Made Simple: A Step-by-Step Guide (article): https://neilpatel.com/what-is-seo/
Learn the Best Marketing Strategies and Marketing Techniques for Free (video): https://youtu.be/Z4PbCulOhOA
____________________________________________
The first step I want you to type in your URL into the SEO Analyzer.
If you don't have a URL type in your competitors URL or whatever company you work at, or any random URL.
The SEO Analyzer from Ubersuggest, breaks down all the errors on your site.
The low time, what you can do to improve it, how many SEO errors you have that are critical, warnings, what's wrong with your content, whether it's duplicate titles, duplicate method descriptions.
It literally breaks every single thing down for you, it crawls hundreds and hundreds of pages on your site and it tells you what to fix step by step.
It'll even tell you what URL's have the problem.
In other words, you don't have to be that technical to figure this out.
The tool breaks it all down for you step by step, and then once you make the change, it'll then show you if you fixed it or if you didn't, and when you fix the changes over time your ranking should just climb.
The second step I want you to do is check out the Traffic Analyzer report on Ubersuggest.
Type in a competitor URL right then and there.
That report breaks down how much traffic your competitors are getting from search from all their pages.
You just have to click over to top pages and it shows you their most popular pieces of content based on estimated visits.
And when you click on view all underestimated visits it shows you each of the keywords that are driving traffic to your competitors top pages.
Now that you figured that out, the third thing I want you to do is to go to that competitor page that's getting a lot of traffic look at that content.
I want you to create a better version of it.
You leverage Brian Dean's skyscraper technique which is going above and beyond, they got 2,000 words you're going to have 4,000 words.
They got articles with images, you got articles with images and videos.
In other words, just go above and beyond, make your content so much better people wouldn't even dare to visit your competition.
When you do that more people are going to want to share it.
The next thing I want you to do is to go to search.Twitter.com type in your Competitors URL and it'll show you all of the people that shared your competitors' article.
Hey John, I noticed you linked an X, Y and Z article.
I have a similar one that just came out but mine covered 1, 2 and 3 that theirs didn't, cheers Neil.
P.S. if I can do anything for you let me know.
That one simple thing will help you get more traffic.
The more traffic you get the higher chance you're going to have of people sharing your content and linking to it as well because the more backlinks you get, the more shares you get this all helps with user metrics and overall rankings over time.
The fifth thing I want you to do is to go back to Ubersuggest and put in your competitors URL into the Backlinks report.
They already have a piece of content that's super popular.
You can see all the people who are linking to that piece of content with the Backlinks report.
I want you to hit up each of those people, and send them a message like this.
By doing that what you'll find is a lot of people will start linking to you cause your article was way better than theirs, you're going to get more links more social shares and eventually you'll even start ranking higher than them.
Now the next thing I want you to do is to focus on user metrics no-one talks about this in SEO.
It's not just about are you building backlinks, haven't you had your code optimized?
It's about what do people think of your site?
Are they bouncing away, is your time on site terrible?
Google looks at these metrics cause they don't want to just put any site on the top.
It's not just about hey can I optimize my code, can I optimize my backlinks, can I get more social shares?
It's about putting out there what people love.
Do all of those things and you can become a better SEO.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7a07862HFNc
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
SEO Made Simple: A Step-by-Step Guide (article): https://neilpatel.com/what-is-seo/
Learn the Best Marketing Strategies and Marketing Techniques for Free (video): https://youtu.be/Z4PbCulOhOA
____________________________________________
The first step I want you to type in your URL into the SEO Analyzer.
If you don't have a URL type in your competitors URL or whatever company you work at, or any random URL.
The SEO Analyzer from Ubersuggest, breaks down all the errors on your site.
The low time, what you can do to improve it, how many SEO errors you have that are critical, warnings, what's wrong with your content, whether it's duplicate titles, duplicate method descriptions.
It literally breaks every single thing down for you, it crawls hundreds and hundreds of pages on your site and it tells you what to fix step by step.
It'll even tell you what URL's have the problem.
In other words, you don't have to be that technical to figure this out.
The tool breaks it all down for you step by step, and then once you make the change, it'll then show you if you fixed it or if you didn't, and when you fix the changes over time your ranking should just climb.
The second step I want you to do is check out the Traffic Analyzer report on Ubersuggest.
Type in a competitor URL right then and there.
That report breaks down how much traffic your competitors are getting from search from all their pages.
You just have to click over to top pages and it shows you their most popular pieces of content based on estimated visits.
And when you click on view all underestimated visits it shows you each of the keywords that are driving traffic to your competitors top pages.
Now that you figured that out, the third thing I want you to do is to go to that competitor page that's getting a lot of traffic look at that content.
I want you to create a better version of it.
You leverage Brian Dean's skyscraper technique which is going above and beyond, they got 2,000 words you're going to have 4,000 words.
They got articles with images, you got articles with images and videos.
In other words, just go above and beyond, make your content so much better people wouldn't even dare to visit your competition.
When you do that more people are going to want to share it.
The next thing I want you to do is to go to search.Twitter.com type in your Competitors URL and it'll show you all of the people that shared your competitors' article.
Hey John, I noticed you linked an X, Y and Z article.
I have a similar one that just came out but mine covered 1, 2 and 3 that theirs didn't, cheers Neil.
P.S. if I can do anything for you let me know.
That one simple thing will help you get more traffic.
The more traffic you get the higher chance you're going to have of people sharing your content and linking to it as well because the more backlinks you get, the more shares you get this all helps with user metrics and overall rankings over time.
The fifth thing I want you to do is to go back to Ubersuggest and put in your competitors URL into the Backlinks report.
They already have a piece of content that's super popular.
You can see all the people who are linking to that piece of content with the Backlinks report.
I want you to hit up each of those people, and send them a message like this.
By doing that what you'll find is a lot of people will start linking to you cause your article was way better than theirs, you're going to get more links more social shares and eventually you'll even start ranking higher than them.
Now the next thing I want you to do is to focus on user metrics no-one talks about this in SEO.
It's not just about are you building backlinks, haven't you had your code optimized?
It's about what do people think of your site?
Are they bouncing away, is your time on site terrible?
Google looks at these metrics cause they don't want to just put any site on the top.
It's not just about hey can I optimize my code, can I optimize my backlinks, can I get more social shares?
It's about putting out there what people love.
Do all of those things and you can become a better SEO.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7a07862HFNc
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Get 4 Million Visits Per Month With One Simple Keyword Hack
How To get 4 Million Visits Per Month With One Simple Keyword Hack // ...
How To get 4 Million Visits Per Month With One Simple Keyword Hack // Can you guess how many visits I'm getting a month? 4 million of those four million ...two million are unique. But you already know that. But what you don't know is, I get the majority of that traffic from one simple hack that no one's doing. And best of all it's easy. You don't even have to be an SEO to figure this out.
RESOURCES & LINKS:
____________________________________________
How to Rank #1 on Google for the World's Most Competitive Keywords (video): https://youtu.be/_3PSOO-8gqU
How to Find the Right Keywords to Rank #1 on Google (video): https://youtu.be/FyO0oLxiNgQ
____________________________________________
So, here's a little secret, instead of trying to find new keyword opportunities to rank for, all I do is find whatever keywords already ranked for even if they're small, and find other long tail variations of that same as that keyword, and generate more traffic by going after that term as well.
Here is what I mean:
If you already rank for the term dog food, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for dog food.
The reason being, is it's harder to rank for the head term than it is to rank for the long tail variation.
And even if the majority of your traffic comes from a long tail term like how to become rich.
There's still a lot of other long tail variations even of that word.
Such as, how to become rich on the internet.
How to become rich through social media.
So what I want you to do, Step 1.
Head over to Ubersuggest, type in your domain.
When you type in your domain, it'll show you something called Top Pages.
These will show you all the pages that are driving your traffic, and the keywords that are driving your rankings.
The next step, I want you to take is now go login to Google Search Console.
Again, it'll show you all the terms that you're already ranking for.
After you do that, the next step that you need to take is head back over to Ubersuggest and type in those exact phrases that you ranked for.
Ubersuggest will show you Keywords Ideas report that shows you all the long tail variations of that term.
You'll find that, if you rank for the head term, there's a ton of other long tail terms that make up a lot of traffic.
Maybe not the same amount, but they may make up one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic.
But if you combine all of those terms eventually it'll add up to a ton of traffic.
More than even the head term.
The next thing you need to do, take those terms.
Go back to the page that's already ranking for the head term and adjust your content.
Include all those terms.
Re-write the content.
Make sure you're providing value.
You're going so above and beyond people like, "Oh, my God! This is the best page ever for dog food! It shows me how to feed my dog.
Shows me what kind of food to pick for them.
How to pick food if they're gaining too much weight or they're losing too much weight.
How to make them more fit and muscular.
It breaks everything down."
So that way no one else needs to read any other article on dog food.
What you'll find is, after you do that, within 30 days, you'll notice that, that page will rank higher in Google for all the long tail variations.
Because once you rank for the main head term, it's super easy to rank for all the long tail variations.
Because the head term is the hardest one to rank for.
Google naturally just pop you for all of the other ones within 30 days.
That's the simple hack that I took to every single one of my pages on NeilPatel.com
Now, I have over 2,000 articles.
That's right over 2,000 blog posts.
I've done on every single one.
That's why I have over four million visits a month.
And that's what you need to do to drastically grow your traffic.
00:00 - Introduction
00:39 - How Many Visitors A Month Do You Get?
01:02 - Here's The Precious Secret
01:51 Step 1 - Type Your Domain On Ubersuggest
02:09 Step 2 - Login Into Google Search Console
02:17 Step 3 - Use The Phrases You Ranked For
02:51 Step 4 - Adjust All The Content And Include All Those Terms
03:48 - Go To NeilPatel.com ( Lots Of Articles For You )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zK4oTuiFV1E
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Rank #1 on Google for the World's Most Competitive Keywords (video): https://youtu.be/_3PSOO-8gqU
How to Find the Right Keywords to Rank #1 on Google (video): https://youtu.be/FyO0oLxiNgQ
____________________________________________
So, here's a little secret, instead of trying to find new keyword opportunities to rank for, all I do is find whatever keywords already ranked for even if they're small, and find other long tail variations of that same as that keyword, and generate more traffic by going after that term as well.
Here is what I mean:
If you already rank for the term dog food, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for dog food.
The reason being, is it's harder to rank for the head term than it is to rank for the long tail variation.
And even if the majority of your traffic comes from a long tail term like how to become rich.
There's still a lot of other long tail variations even of that word.
Such as, how to become rich on the internet.
How to become rich through social media.
So what I want you to do, Step 1.
Head over to Ubersuggest, type in your domain.
When you type in your domain, it'll show you something called Top Pages.
These will show you all the pages that are driving your traffic, and the keywords that are driving your rankings.
The next step, I want you to take is now go login to Google Search Console.
Again, it'll show you all the terms that you're already ranking for.
After you do that, the next step that you need to take is head back over to Ubersuggest and type in those exact phrases that you ranked for.
Ubersuggest will show you Keywords Ideas report that shows you all the long tail variations of that term.
You'll find that, if you rank for the head term, there's a ton of other long tail terms that make up a lot of traffic.
Maybe not the same amount, but they may make up one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic.
But if you combine all of those terms eventually it'll add up to a ton of traffic.
More than even the head term.
The next thing you need to do, take those terms.
Go back to the page that's already ranking for the head term and adjust your content.
Include all those terms.
Re-write the content.
Make sure you're providing value.
You're going so above and beyond people like, "Oh, my God! This is the best page ever for dog food! It shows me how to feed my dog.
Shows me what kind of food to pick for them.
How to pick food if they're gaining too much weight or they're losing too much weight.
How to make them more fit and muscular.
It breaks everything down."
So that way no one else needs to read any other article on dog food.
What you'll find is, after you do that, within 30 days, you'll notice that, that page will rank higher in Google for all the long tail variations.
Because once you rank for the main head term, it's super easy to rank for all the long tail variations.
Because the head term is the hardest one to rank for.
Google naturally just pop you for all of the other ones within 30 days.
That's the simple hack that I took to every single one of my pages on NeilPatel.com
Now, I have over 2,000 articles.
That's right over 2,000 blog posts.
I've done on every single one.
That's why I have over four million visits a month.
And that's what you need to do to drastically grow your traffic.
00:00 - Introduction
00:39 - How Many Visitors A Month Do You Get?
01:02 - Here's The Precious Secret
01:51 Step 1 - Type Your Domain On Ubersuggest
02:09 Step 2 - Login Into Google Search Console
02:17 Step 3 - Use The Phrases You Ranked For
02:51 Step 4 - Adjust All The Content And Include All Those Terms
03:48 - Go To NeilPatel.com ( Lots Of Articles For You )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zK4oTuiFV1E
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
What is Black Hat SEO Costing You? (How to Outrank Black Hat SEO Competitors)
What is Black Hat SEO Costing You? (How to Outrank Black Hat SEO ...
What is Black Hat SEO Costing You? (How to Outrank Black Hat SEO Competitors) // You see your competitors outranking you by doing shady stuff. In other words, leveraging black ...hat techniques. And you have that urge to just copy them so you can outrank them. Should you resort to those black hat techniques?
RESOURCES & LINKS:
____________________________________________
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google (video): https://youtu.be/CkPZk9i4SSY
SurveyMonkey: https://www.surveymonkey.com
____________________________________________
Here's the thing, Google's not perfect.
It's amazing and it's a great company, but it's not perfect.
They continually are adapting and making their algorithm better.
And yes, someone may be outranking you in the short run, but in the long run, they won't.
And here's the thing.
I used to do dodgy SEO stuff and use black hat techniques when I was in my early 20s.
I don't do any of that stuff anymore because I learned it's terrible to do.
I used to rank at the top for web hosting, used to rank at the top for online casino, online poker, all the competitive terms, even auto insurance.
But you know how long I would last for half these terms?
Less than a year if I was lucky, maybe a year.
Google eventually slaps you and be like no, you shouldn't rank.
If I took all that time I spent doing dodgy techniques, and did legitimate stuff and maintained my rankings, I would be worth way more money.
Yes, in the short run I may lose, but in the long run I will win.
And I don't want you to just start copying people when they're doing dodgy stuff.
I'm not even telling you that you should go and try to report them.
I think that's a waste of time, because eventually Google will adapt their algorithms and catch these people.
Instead I want you to do something else.
And I'm going to break it down to you in a few steps that'll help you beat them.
The first thing that I want you to do is survey the people on your site and ask them.
How can I improve the user experience, make my content better, my product better, my service better?
And you can use tools like SurveyMonkey to figure this out, or even Hotjar.
Google's all about showing the website at the top that provides the best user experience.
If you figure out what your users want instead of just taking shortcuts, eventually you'll notice that your rankings will keep climbing and climbing.
And then you'll increase your rankings.
The second thing I want you to do is optimize your title tag and meta description.
Rankings all aren't about SEO.
A lot of times it's about click through rates, user metrics.
So if everyone starts clicking on the second listing instead of the first listing, what do you think's going to happen?
Google's going to switch them out.
Number two's going to be number one, number one's going to go to number two.
And when you do that, you'll find that over time you'll start climbing up and getting the lion share of the traffic.
So, look at what title tags that you can use that are appealing.
Look at the paid ads to give you ideas within your space.
Look at magazine covers for inspiration.
The third thing I want you to do is be patient.
If you keep at it and you keep doing SEO, you keep writing amazing content, you keep improving your content.
Updating, because Google doesn't want stale content, over time your rankings will also increase.
You just need to be patient.
A lot of people don't have that, but if you do, in the long run you will win.
And last, but not least, here's a little bonus tip for you that a lot of you aren't doing.
When you're thinking about rankings, you want to beat your competition.
Don't just think about the United States or English as a language, consider expanding.
because it's not even competitive and a lot of other countries like Brazil, people don't even do things like link building, yet they have a decent GDP, they have a large population, and you can make a killing there.
So consider going global and translating your content because you'll notice that you can dominate the SERPs globally without having any competitors.
So that's it, if you need help, outrank your competitors, don't result to black hat techniques, follow the tips in this video.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Te30x0Ij7jc
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google (video): https://youtu.be/CkPZk9i4SSY
SurveyMonkey: https://www.surveymonkey.com
____________________________________________
Here's the thing, Google's not perfect.
It's amazing and it's a great company, but it's not perfect.
They continually are adapting and making their algorithm better.
And yes, someone may be outranking you in the short run, but in the long run, they won't.
And here's the thing.
I used to do dodgy SEO stuff and use black hat techniques when I was in my early 20s.
I don't do any of that stuff anymore because I learned it's terrible to do.
I used to rank at the top for web hosting, used to rank at the top for online casino, online poker, all the competitive terms, even auto insurance.
But you know how long I would last for half these terms?
Less than a year if I was lucky, maybe a year.
Google eventually slaps you and be like no, you shouldn't rank.
If I took all that time I spent doing dodgy techniques, and did legitimate stuff and maintained my rankings, I would be worth way more money.
Yes, in the short run I may lose, but in the long run I will win.
And I don't want you to just start copying people when they're doing dodgy stuff.
I'm not even telling you that you should go and try to report them.
I think that's a waste of time, because eventually Google will adapt their algorithms and catch these people.
Instead I want you to do something else.
And I'm going to break it down to you in a few steps that'll help you beat them.
The first thing that I want you to do is survey the people on your site and ask them.
How can I improve the user experience, make my content better, my product better, my service better?
And you can use tools like SurveyMonkey to figure this out, or even Hotjar.
Google's all about showing the website at the top that provides the best user experience.
If you figure out what your users want instead of just taking shortcuts, eventually you'll notice that your rankings will keep climbing and climbing.
And then you'll increase your rankings.
The second thing I want you to do is optimize your title tag and meta description.
Rankings all aren't about SEO.
A lot of times it's about click through rates, user metrics.
So if everyone starts clicking on the second listing instead of the first listing, what do you think's going to happen?
Google's going to switch them out.
Number two's going to be number one, number one's going to go to number two.
And when you do that, you'll find that over time you'll start climbing up and getting the lion share of the traffic.
So, look at what title tags that you can use that are appealing.
Look at the paid ads to give you ideas within your space.
Look at magazine covers for inspiration.
The third thing I want you to do is be patient.
If you keep at it and you keep doing SEO, you keep writing amazing content, you keep improving your content.
Updating, because Google doesn't want stale content, over time your rankings will also increase.
You just need to be patient.
A lot of people don't have that, but if you do, in the long run you will win.
And last, but not least, here's a little bonus tip for you that a lot of you aren't doing.
When you're thinking about rankings, you want to beat your competition.
Don't just think about the United States or English as a language, consider expanding.
because it's not even competitive and a lot of other countries like Brazil, people don't even do things like link building, yet they have a decent GDP, they have a large population, and you can make a killing there.
So consider going global and translating your content because you'll notice that you can dominate the SERPs globally without having any competitors.
So that's it, if you need help, outrank your competitors, don't result to black hat techniques, follow the tips in this video.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Te30x0Ij7jc
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST
The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings ...
The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST // You got a brand new website, you want higher rankings on Google. What should you do? ...There's so much information out there, it's so overwhelming.
RESOURCES & LINKS:
____________________________________________
HelloBar: https://www.hellobar.com/
Subscribers: https://subscribers.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Buzzsumo: https://buzzsumo.com/
Ahrefs: https://ahrefs.com/
SEMRush: https://www.semrush.com/
Mailchimp: https://mailchimp.com/
Pushcrew: https://pushcrew.com/
____________________________________________
The first item I have on the list, because it's only going to be four tips is to map out your content strategy.
From topics, to keywords, what are you going after?
What themes are you trying to create on your website?
If you don't know what keywords and content ideas to go after, you're going to be spinning your wheels because the last thing you want to do is create content on stuff that isn't working.
And you can use tools like Buzzsumo, SEMrush, Ahrefs, even Ubersuggest to all figure this out because they all show you what topics are popular and what's not on your competitors.
And this is great because now you have a rule of thumb of oh, this stuff over here works and this stuff doesn't.
You don't want to waste your time and your resources creating content that's not popular and no one cares about.
The second thing you need to do is create a hit list of your backlink opportunities.
Take all your competitor URLs, and put them into backlinks.
This will show you every single person who links to them.
This is important because if you don't have a link list, you're not going to know who to hit up to link back to you.
Now when you're doing this, you don't want to just take a list of all your competitors, and put them into a tool like Backlinks, or even Ahrefs, you want to go and find their most relevant content that's related to yours, and see who links to their content.
And then hit up those people to link to yours because you have a better piece of content that's more relevant, more up to date, and more thorough.
The third thing on your checklist needs to be accessibility.
Is your site mobile compatible?
Does it load fast?
Are you deleting all the unnecessary work plus plugins that you don't need?
All these things impact your overall search topic.
The rankings are important.
Without a fast site, you're not going to get rankings.
Speed is part of Google's algorithm, you want to make sure your site loads as fast as possible.
Not just on a desktop, but also on mobile.
And you can use tools like Google PageSpeed to figure out how fast your site loads.
The fourth thing on your list needs to be your content distribution strategy.
From how are you going to push out the content on social media?
Typically what I do is I take my content, I put it out on all my social profiles at the same time.
In addition to that, I'll also put it out on things like Instagram, and do live stories.
And I also do that on Facebook, and do live stories.
This is a good way to get people to engage in on Instagram, I'll get people to swipe up so that way they can go directly to my blog post.
Another thing I do with my content distribution is I email people out that I link to, and ask them to share my content.
It's a simple way to get more social shares and more traffic.
And the last thing I do with my content distribution is I send out an email blast, and a push notification every time I release a new blog post.
One of the most effective strategies, if you don't have an email list, start using tools like Hello Bar and Mailchimp.
If you don't have push notification list, use tools like subscribers and HelloBar.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hci-LWf1v7E
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
HelloBar: https://www.hellobar.com/
Subscribers: https://subscribers.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Buzzsumo: https://buzzsumo.com/
Ahrefs: https://ahrefs.com/
SEMRush: https://www.semrush.com/
Mailchimp: https://mailchimp.com/
Pushcrew: https://pushcrew.com/
____________________________________________
The first item I have on the list, because it's only going to be four tips is to map out your content strategy.
From topics, to keywords, what are you going after?
What themes are you trying to create on your website?
If you don't know what keywords and content ideas to go after, you're going to be spinning your wheels because the last thing you want to do is create content on stuff that isn't working.
And you can use tools like Buzzsumo, SEMrush, Ahrefs, even Ubersuggest to all figure this out because they all show you what topics are popular and what's not on your competitors.
And this is great because now you have a rule of thumb of oh, this stuff over here works and this stuff doesn't.
You don't want to waste your time and your resources creating content that's not popular and no one cares about.
The second thing you need to do is create a hit list of your backlink opportunities.
Take all your competitor URLs, and put them into backlinks.
This will show you every single person who links to them.
This is important because if you don't have a link list, you're not going to know who to hit up to link back to you.
Now when you're doing this, you don't want to just take a list of all your competitors, and put them into a tool like Backlinks, or even Ahrefs, you want to go and find their most relevant content that's related to yours, and see who links to their content.
And then hit up those people to link to yours because you have a better piece of content that's more relevant, more up to date, and more thorough.
The third thing on your checklist needs to be accessibility.
Is your site mobile compatible?
Does it load fast?
Are you deleting all the unnecessary work plus plugins that you don't need?
All these things impact your overall search topic.
The rankings are important.
Without a fast site, you're not going to get rankings.
Speed is part of Google's algorithm, you want to make sure your site loads as fast as possible.
Not just on a desktop, but also on mobile.
And you can use tools like Google PageSpeed to figure out how fast your site loads.
The fourth thing on your list needs to be your content distribution strategy.
From how are you going to push out the content on social media?
Typically what I do is I take my content, I put it out on all my social profiles at the same time.
In addition to that, I'll also put it out on things like Instagram, and do live stories.
And I also do that on Facebook, and do live stories.
This is a good way to get people to engage in on Instagram, I'll get people to swipe up so that way they can go directly to my blog post.
Another thing I do with my content distribution is I email people out that I link to, and ask them to share my content.
It's a simple way to get more social shares and more traffic.
And the last thing I do with my content distribution is I send out an email blast, and a push notification every time I release a new blog post.
One of the most effective strategies, if you don't have an email list, start using tools like Hello Bar and Mailchimp.
If you don't have push notification list, use tools like subscribers and HelloBar.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hci-LWf1v7E
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Perfect SEO Setup for Wordpress: 8 Plugins to Skyrocket Your Rankings and Traffic
WordPress made it easy for anyone to create a website. It's easy to ...
WordPress made it easy for anyone to create a website. It's easy to use, it's fast, it doesn't require a lot of technical knowledge. Heck, even someone like me who's ...not a developer can do things like SEO and modify WordPress with a breeze. Today I'm going to cover the perfect SEO setup for WordPress: 8 plugins to skyrocket your ratings and traffic.
RESOURCES & LINKS:
____________________________________________
WordPress Mistakes to AVOID for Startup Websites: https://www.youtube.com/watch?v=SEqUoEYdPzo
____________________________________________
Some of the most important factors that Google looks into in order to rank your site are some of the following: user experience, on-page SEO, site speed, mobile-friendliness, internal link structure, structured markups, all these things impact your ranking, and there's hundreds of other factors.
There's over 200 factors that Google includes in their algorithm, and today I'm going to share with you plugins that'll help you do all of these things, plus more, in a really easy and controlled way.
Plugin number one, W3 Total Cache.
Look, load time is super important, especially because people are using mobile devices now.
Yes, there's 4G, there's 5G, you know, LTE, whatever you wind up calling it, but the problem with mobile devices is if you're in a place that doesn't have the best reception I don't care if you have a 5G phone, you're not going to load websites really fast.
The W3 Total Cache plugin, it ensures that your site will load as fast as you possibly can. It'll improve load times, it'll help you connect with CDNs, it makes better use of your server resources so that way your server doesn't have to continue to push the same content over and over again.
Instead it caches it so it can deliver it to the user as quick as possible, and if you have a really good hosting provider they have caching built in, but most of the hosting providers that I've seen don't have caching built in, hence I'm wrecking, recommending the W3 Total Cache plugin.
Another plugin that you need to check out is the Smush Image Compression plugin.
If you're creating blog content, and hey, you're on a WordPress blog, or WordPress as a CMS, there's a good chance you at least have a blog article or two, and in that blog article what do you think you're including?
Images, if you're not you should change that and go add images right away.
The Smush Image Compression plugin, what this does is ensures that your images still look really good and quality, so that way when someone looks at them they don't look all pixelated and fuzzy, they still look really sharp, but this decreases the size of the image in which I'm talking about the server size, right, that hard drive space that it's taking up, so when people ping your site it loads much faster.
The third plugin that you have to use is a Yoast SEO plugin.
It does everything from on-page optimization, controlling your meta tags, your title tags.
It even analyzes your content, telling you if you're doing a good job or a bad job. It creates sitemaps for you, helps with structure and markup. It does pretty much what most things that you need if you want to ensure that your WordPress blog is SEO-friendly.
Now look, WordPress out of the box is pretty SEO-friendly, but this plugin puts those last, final touches that are really important. Most people think like, "Oh yeah. If I do most of the things, that's fine."
No, that used to work five, six years ago, but SEO has changed.
Now Google wants you to do every little thing right, and when you combine them all that's when you see the climb in ranking, the extra search traffic, and this plugin will really help you get there.
So, use these eight plugins, you'll find that your rankings will start going up over time, especially if you haven't used any of them, but when you start combining all of them it does help quite a bit.
00:00 - Introduction
00:38 - Question: Do You Have A WordPress-based Website?
01:16 Plugin 1 - W3 Total Cache
02:14 Plugin 2 - Smush Image Compression
02:59 Plugin 3 - Yoast SEO Plugin
03:47 Plugin 4 - Sucuri
04:31 Plugin 5 - AMP for WordPress
05:08 Plugin 6 - A3 Lazy Load
05:43 Plugin 7 - All In One Schema Rich Snippets
06:30 Plugin 8 - Really Simple SSL
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/JiqNIUQNQ7I
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
WordPress Mistakes to AVOID for Startup Websites: https://www.youtube.com/watch?v=SEqUoEYdPzo
____________________________________________
Some of the most important factors that Google looks into in order to rank your site are some of the following: user experience, on-page SEO, site speed, mobile-friendliness, internal link structure, structured markups, all these things impact your ranking, and there's hundreds of other factors.
There's over 200 factors that Google includes in their algorithm, and today I'm going to share with you plugins that'll help you do all of these things, plus more, in a really easy and controlled way.
Plugin number one, W3 Total Cache.
Look, load time is super important, especially because people are using mobile devices now.
Yes, there's 4G, there's 5G, you know, LTE, whatever you wind up calling it, but the problem with mobile devices is if you're in a place that doesn't have the best reception I don't care if you have a 5G phone, you're not going to load websites really fast.
The W3 Total Cache plugin, it ensures that your site will load as fast as you possibly can. It'll improve load times, it'll help you connect with CDNs, it makes better use of your server resources so that way your server doesn't have to continue to push the same content over and over again.
Instead it caches it so it can deliver it to the user as quick as possible, and if you have a really good hosting provider they have caching built in, but most of the hosting providers that I've seen don't have caching built in, hence I'm wrecking, recommending the W3 Total Cache plugin.
Another plugin that you need to check out is the Smush Image Compression plugin.
If you're creating blog content, and hey, you're on a WordPress blog, or WordPress as a CMS, there's a good chance you at least have a blog article or two, and in that blog article what do you think you're including?
Images, if you're not you should change that and go add images right away.
The Smush Image Compression plugin, what this does is ensures that your images still look really good and quality, so that way when someone looks at them they don't look all pixelated and fuzzy, they still look really sharp, but this decreases the size of the image in which I'm talking about the server size, right, that hard drive space that it's taking up, so when people ping your site it loads much faster.
The third plugin that you have to use is a Yoast SEO plugin.
It does everything from on-page optimization, controlling your meta tags, your title tags.
It even analyzes your content, telling you if you're doing a good job or a bad job. It creates sitemaps for you, helps with structure and markup. It does pretty much what most things that you need if you want to ensure that your WordPress blog is SEO-friendly.
Now look, WordPress out of the box is pretty SEO-friendly, but this plugin puts those last, final touches that are really important. Most people think like, "Oh yeah. If I do most of the things, that's fine."
No, that used to work five, six years ago, but SEO has changed.
Now Google wants you to do every little thing right, and when you combine them all that's when you see the climb in ranking, the extra search traffic, and this plugin will really help you get there.
So, use these eight plugins, you'll find that your rankings will start going up over time, especially if you haven't used any of them, but when you start combining all of them it does help quite a bit.
00:00 - Introduction
00:38 - Question: Do You Have A WordPress-based Website?
01:16 Plugin 1 - W3 Total Cache
02:14 Plugin 2 - Smush Image Compression
02:59 Plugin 3 - Yoast SEO Plugin
03:47 Plugin 4 - Sucuri
04:31 Plugin 5 - AMP for WordPress
05:08 Plugin 6 - A3 Lazy Load
05:43 Plugin 7 - All In One Schema Rich Snippets
06:30 Plugin 8 - Really Simple SSL
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/JiqNIUQNQ7I
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How Many Blog Posts Should You Write Per Month?
How Many Blog Posts Should You Write Per Month? // Everyone says ...
How Many Blog Posts Should You Write Per Month? // Everyone says content marketing works, but how much content should you be creating? One of the questions I`m asked on ...a regular basis is how many blog posts per month is the ideal ratio, in terms of SEO, for anyone to publish on their blogs. So let`s discuss how often you should blog, after all.
RESOURCES & LINKS:
____________________________________________
5 Simple Steps That’ll Help You Determine How Often You Need to Blog [article]: https://neilpatel.com/blog/5-simple-steps-thatll-help-you-determine-how-often-you-need-to-blog/
How to Write a Blog Post From Start to Finish [video]: https://youtu.be/Q8rN3JKqUc8
____________________________________________
Now, can you take a guess on how many content pieces I write each month? Do you think it's one, do you think it's three? Do you think it's 20?
I write four a month. That's roughly one a week.
And some months I write five 'cause there are five weeks in the month.
But that's really it.
I just write one piece of content each and every single week.
And you're probably wondering, wait, if Neil writes one piece of content, then I should write only one piece of content as well.
Well, that's not the case.
What works for me may not work for you.
So let's go over to figure out how many pieces of content you should be writing each and every single week because it's going to vary per blog and per industry.
The first thing I want you to do is to head over to Ubersuggest and type in your competitor's domain.
When you type in your competitor's domain, you'll see this domain overview report.
Click on top pages and this will show you all the top pages that your competitors have.
Some of them will be blog posts, some of 'em won't.
It'll even show you the keywords that they're ranking for each blog post for.
And it'll even show you the backlinks that they have.
What I want you to do is take all of those blog posts that your competitors are ranking for and create a big long list, not just for one competitor, but all of 'em, whether it's three, five, 10, 20, just get a laundry list.
This will give you a good understanding of overlap, what articles are similar to all your competitors have?
What ones are unique that they don't have?
And only maybe one or two have?
And this will give you a good idea of how much content is there to be covered in your space.
It works for almost every space because you have to consider now is that there are over a billion blogs which means there's content on everything.
The next thing I need you to do is look at how competitive your competitors are.
How many backlinks do they have?
How much traffic do they have?
What's their domain score?
The higher the number, the harder it is to compete with them.
I want you to go to Ubersuggest and then look at the domain score, the traffic of your competitors, the higher that number that means the more competitive it is, the lower the number, that means the easier it is to outperform your competition.
Now that you have the domain score number, the backlink count, the traffic number of your competition, this will tell you how much content you should be creating.
If your competition has a domain score generally under 40, that means if you produce all the content that they have, over time you can quickly outrank them.
That means you should be producing a lot of content, whether that's seven pieces of content a week, whether that's 20 a day, you can produce however many you want.
The main reason being is, your space isn't as competitive and it's not going to be that hard to outrank your competition.
But on the flip side, if your competition has high domain scores, above 65, it's going to take a lot longer to beat them.
And if that's the case, I don't want you to produce 10, 20, 30 articles a week, a month, or even a day.
What I want you to do is look for content gaps.
Look at all the things they discuss and what are the topics that not too many people are discussing, but yet still get a lot of traffic?
'Cause you'll find that if you look up 10 competitors, maybe there's one competitor who gets a lot of traffic from one blog post, but none of the other competitors even considered writing a article on that.
What I want you to do if your space is competitive is to write content that other people in your space aren't leveraging.
You're seeing what people aren't really covering, and then by you covering 'em, even though your competitors have more domain scores than you, they have a higher authority, you can still do well because they're not trying to rank for those terms when they should be.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Blogging #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
5 Simple Steps That’ll Help You Determine How Often You Need to Blog [article]: https://neilpatel.com/blog/5-simple-steps-thatll-help-you-determine-how-often-you-need-to-blog/
How to Write a Blog Post From Start to Finish [video]: https://youtu.be/Q8rN3JKqUc8
____________________________________________
Now, can you take a guess on how many content pieces I write each month? Do you think it's one, do you think it's three? Do you think it's 20?
I write four a month. That's roughly one a week.
And some months I write five 'cause there are five weeks in the month.
But that's really it.
I just write one piece of content each and every single week.
And you're probably wondering, wait, if Neil writes one piece of content, then I should write only one piece of content as well.
Well, that's not the case.
What works for me may not work for you.
So let's go over to figure out how many pieces of content you should be writing each and every single week because it's going to vary per blog and per industry.
The first thing I want you to do is to head over to Ubersuggest and type in your competitor's domain.
When you type in your competitor's domain, you'll see this domain overview report.
Click on top pages and this will show you all the top pages that your competitors have.
Some of them will be blog posts, some of 'em won't.
It'll even show you the keywords that they're ranking for each blog post for.
And it'll even show you the backlinks that they have.
What I want you to do is take all of those blog posts that your competitors are ranking for and create a big long list, not just for one competitor, but all of 'em, whether it's three, five, 10, 20, just get a laundry list.
This will give you a good understanding of overlap, what articles are similar to all your competitors have?
What ones are unique that they don't have?
And only maybe one or two have?
And this will give you a good idea of how much content is there to be covered in your space.
It works for almost every space because you have to consider now is that there are over a billion blogs which means there's content on everything.
The next thing I need you to do is look at how competitive your competitors are.
How many backlinks do they have?
How much traffic do they have?
What's their domain score?
The higher the number, the harder it is to compete with them.
I want you to go to Ubersuggest and then look at the domain score, the traffic of your competitors, the higher that number that means the more competitive it is, the lower the number, that means the easier it is to outperform your competition.
Now that you have the domain score number, the backlink count, the traffic number of your competition, this will tell you how much content you should be creating.
If your competition has a domain score generally under 40, that means if you produce all the content that they have, over time you can quickly outrank them.
That means you should be producing a lot of content, whether that's seven pieces of content a week, whether that's 20 a day, you can produce however many you want.
The main reason being is, your space isn't as competitive and it's not going to be that hard to outrank your competition.
But on the flip side, if your competition has high domain scores, above 65, it's going to take a lot longer to beat them.
And if that's the case, I don't want you to produce 10, 20, 30 articles a week, a month, or even a day.
What I want you to do is look for content gaps.
Look at all the things they discuss and what are the topics that not too many people are discussing, but yet still get a lot of traffic?
'Cause you'll find that if you look up 10 competitors, maybe there's one competitor who gets a lot of traffic from one blog post, but none of the other competitors even considered writing a article on that.
What I want you to do if your space is competitive is to write content that other people in your space aren't leveraging.
You're seeing what people aren't really covering, and then by you covering 'em, even though your competitors have more domain scores than you, they have a higher authority, you can still do well because they're not trying to rank for those terms when they should be.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Blogging #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Find Endless Content Ideas With One FREE Tool
How to Find Endless Content Ideas With One FREE Tool | There are over ...
How to Find Endless Content Ideas With One FREE Tool | There are over four million blog posts being published every single day. How do you ensure that your content ...is going to stand out and people want to read it? Today I'm going to teach you how to find endless content and ideas with one free tool.
RESOURCES & LINKS:
____________________________________________
Ubersuggest’s Content Ideas: https://app.neilpatel.com/en/ubersuggest/content_ideas
Skyscraper Technique: https://neilpatel.com/blog/how-to-create-content-that-outranks-your-competitors-content/
____________________________________________
You know I've released a tool called Ubersuggest. Many people use it. You may even be using it.
But, have you ever checked out the Content Ideas feature on Ubersuggest?
It's the best way to find content ideas.
Put in any keyword that's broad into Ubersuggest. Dog food, cat food, whatever it may be. You can even put in three-word phrases, four-word phrases.
And what you'll see is Ubersuggest will give you a overview, how popular that keyword is, other keyword ideas.
And as you scroll down, you'll see a content ideas report.
This content ideas report, it'll show you all the blog posts that are in your space that are popular.
And this is why I love it. One, I give you an endless supply of content and ideas for free.
Two, I show you all the keywords that that blog post ranks for, so you can see if they're relevant to your space.
Do you want to rank for them? Do you think they're going to drive sales? Then I also show you everyone who's linking to that blog post.
Now, when you're doing this, you don't want to just create the same me too content that they're creating.
You want to want to use the content ideas report to see, hey, this is what people like in this industry, and here's what people hate.
Because the content that isn't doing well is also shown on Ubersuggest. You want to avoid writing on that stuff and write more on the stuff that people like.
And then when you find the stuff that people like, come up with ideas that are very similar and use Brian Dean's Skyscraper technique.
If you're not familiar with the Skyscraper technique that Brian created, think of it this way.
Have you ever noticed that countries around the world are always fighting for the tallest building in the world? It's like, "Oh, yeah, ours is 1,000 feet." "Ours is 1,500." "Ours is 2,000."
It just keeps going and never ending. So you know what the Skyscraper technique is? It's the same thing for your content.
You don't want to just add in more word count for the sake of it, though, and keep having fluff.
You want to make sure that whatever words that you're putting on the page have impact, have meaning, help people get the job done.
They're thorough. They're actionable. That way when people read it, they're like, "Oh my God, this is amazing."
You want to even integrate design elements. Not just pictures, not just videos, but any custom graphics that you can create, great, amazing.
Then when you publish that content I want you to go back to the content ideas report in Ubersuggest, look at all the people who link to your competitors.
Hit them each up. Go to their site. Let them know.
Yeah, you may have to end up sending out a hundred of these emails, but as you do you'll find that a handful of them will link back to you.
And as they do, your content will get higher rankings.
You'll get more social shares. You'll continually get that traffic. That way, when you create content out there, it's not going to be one of Those four million blog posts that get published every single day that no one reads.
You want to make sure that yours get read. And the last tip I have for you is, whoever you linked out to in your blog post, email them.
Let them know that you linked out to them, and ask them if they can share your content on their favorite social network.
Usually people are flattered. They're like, "Yeah, Neil, you linked out to me. Why not? Why wouldn't I tweet this out?"
People do that with me all the time.
You know, I got a email from Larry Kim today. He's like, "Hey, I created this blog post on Inc. I mentioned you. Check it out."
Now, he didn't do it because he's expecting a tweet, but I naturally tweeted it out.
That's how it works. People are gladly willing to tweet and share stuff out when you promote them.
00:00 - Introduction
00:32 - Ubersuggest Tool
01:27 - What Does People Like In The Industry
01:53 - Skyscraper Technique
02:38 - Integrate Custom Designed Elements
03:42 - Last Tip ( E-mail Everyone Linked Into Your Blog Post )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Vt2GOyLIHWk
#ContentMarketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest’s Content Ideas: https://app.neilpatel.com/en/ubersuggest/content_ideas
Skyscraper Technique: https://neilpatel.com/blog/how-to-create-content-that-outranks-your-competitors-content/
____________________________________________
You know I've released a tool called Ubersuggest. Many people use it. You may even be using it.
But, have you ever checked out the Content Ideas feature on Ubersuggest?
It's the best way to find content ideas.
Put in any keyword that's broad into Ubersuggest. Dog food, cat food, whatever it may be. You can even put in three-word phrases, four-word phrases.
And what you'll see is Ubersuggest will give you a overview, how popular that keyword is, other keyword ideas.
And as you scroll down, you'll see a content ideas report.
This content ideas report, it'll show you all the blog posts that are in your space that are popular.
And this is why I love it. One, I give you an endless supply of content and ideas for free.
Two, I show you all the keywords that that blog post ranks for, so you can see if they're relevant to your space.
Do you want to rank for them? Do you think they're going to drive sales? Then I also show you everyone who's linking to that blog post.
Now, when you're doing this, you don't want to just create the same me too content that they're creating.
You want to want to use the content ideas report to see, hey, this is what people like in this industry, and here's what people hate.
Because the content that isn't doing well is also shown on Ubersuggest. You want to avoid writing on that stuff and write more on the stuff that people like.
And then when you find the stuff that people like, come up with ideas that are very similar and use Brian Dean's Skyscraper technique.
If you're not familiar with the Skyscraper technique that Brian created, think of it this way.
Have you ever noticed that countries around the world are always fighting for the tallest building in the world? It's like, "Oh, yeah, ours is 1,000 feet." "Ours is 1,500." "Ours is 2,000."
It just keeps going and never ending. So you know what the Skyscraper technique is? It's the same thing for your content.
You don't want to just add in more word count for the sake of it, though, and keep having fluff.
You want to make sure that whatever words that you're putting on the page have impact, have meaning, help people get the job done.
They're thorough. They're actionable. That way when people read it, they're like, "Oh my God, this is amazing."
You want to even integrate design elements. Not just pictures, not just videos, but any custom graphics that you can create, great, amazing.
Then when you publish that content I want you to go back to the content ideas report in Ubersuggest, look at all the people who link to your competitors.
Hit them each up. Go to their site. Let them know.
Yeah, you may have to end up sending out a hundred of these emails, but as you do you'll find that a handful of them will link back to you.
And as they do, your content will get higher rankings.
You'll get more social shares. You'll continually get that traffic. That way, when you create content out there, it's not going to be one of Those four million blog posts that get published every single day that no one reads.
You want to make sure that yours get read. And the last tip I have for you is, whoever you linked out to in your blog post, email them.
Let them know that you linked out to them, and ask them if they can share your content on their favorite social network.
Usually people are flattered. They're like, "Yeah, Neil, you linked out to me. Why not? Why wouldn't I tweet this out?"
People do that with me all the time.
You know, I got a email from Larry Kim today. He's like, "Hey, I created this blog post on Inc. I mentioned you. Check it out."
Now, he didn't do it because he's expecting a tweet, but I naturally tweeted it out.
That's how it works. People are gladly willing to tweet and share stuff out when you promote them.
00:00 - Introduction
00:32 - Ubersuggest Tool
01:27 - What Does People Like In The Industry
01:53 - Skyscraper Technique
02:38 - Integrate Custom Designed Elements
03:42 - Last Tip ( E-mail Everyone Linked Into Your Blog Post )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Vt2GOyLIHWk
#ContentMarketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
eCommerce SEO: How to Bring Organic Traffic to Your Online Store
eCommerce marketing is competitive. Google wants you to spend money on ...
eCommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Today I'm going ...to teach you how to bring organic traffic to your online store.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
7 Proven Ways to Grow eCommerce Sales By 50% or More [video]: https://youtu.be/ECFguym4230
____________________________________________
So step one, identify how people are searching for your products on Google.
You got to do keyword research. I want you to go to Ubersuggest, look at your products that you're selling, type them into Ubersuggest.
It'll give you suggestions for all the other keywords that people are typing in.
Some of them will be more popular than your keywords, some of them will be less popular.
But it'll give you an idea of what people are looking for.
If you don't know what people are looking for, how do you know what to optimize your pages for?
The second step, I want you to look up your competitors in Ubersuggest.
Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who's linking to them.
Then, I want you to go to the Keywords Report in the Traffic Analyzer.
The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular.
This again will help you figure out what keywords you should be targeting.
Without this, you won't know where to focus your attention on.
Step number three, I want you to optimize your product pages for those keywords.
I'm talking about include those keywords in the title tag, the meta description, within your product description, right?
It needs to be everywhere, H1 tags. By doing that, search engines will know that you're targeting those keywords.
The next step, optimize your pages, especially the product pages, for user experience.
Here's what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords.
Yes, that is important.
But if people get a terrible experience, they're going to leave your site.
If they leave your site, they're not going to come back.
Google's going to notice a high bounce rate.
Boom, your rankings are going to tank, or in some cases, they're never going to go up because you weren't ranking in the first place.
But you optimize that user experience. Have beautiful images, have videos that showcase your product.
Have reviews, whether they're good or bad, just reviews that are transparent.
All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run.
It also helps you rank higher.
Next up, I want you to build links. You already used the Ubersuggest tool to see who's linking to your competitors, right, based off their top pages.
The next step, continually update your pages.
Here's the thing that no one really talks about in Google's algorithm.
Do you know what one of the biggest factors is?
How fresh is your content?
Have you noticed that Wikipedia continually ranks?
It's because they constantly have people updating their content and their pages.
If you're not doing that, you won't rank as high.
Next step, interlink your products.
Cross-link them, cross-promote them together. Not only does that help increase total cart size.
It helps increase the link juice that is flowing to all your pages, so they all end up ranking better.
The next step, make sure your site is mobile compatible.
And what I mean by mobile compatible, don't just have your site, you know, be responsive and your checkout work on a mobile device.
I'm talking about having your site also load extremely fast.
If it loads fast, you have good page speed, what you'll find is your rankings for all mobile drastically increase.
Last but not least, use schema markups for your product.
00:00 - Introduction
00:44 Step 1 - Do you know how people are searching for your Products?
01:12 Step 2 - Check out the competitors at Ubersuggest
01:58 Step 3 - Optimize Your product page for those Keywords
02:16 Step 4 - Optimize your pages
03:03 Step 5 - Building links
03:41 Step 6 - Continually Update your pages
04:01 Step 7 - Interlink your products
04:39 Step 8 - Make sure your site is mobile compatible
05:15 Step 9 - Use Schema markups for your products
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
7 Proven Ways to Grow eCommerce Sales By 50% or More [video]: https://youtu.be/ECFguym4230
____________________________________________
So step one, identify how people are searching for your products on Google.
You got to do keyword research. I want you to go to Ubersuggest, look at your products that you're selling, type them into Ubersuggest.
It'll give you suggestions for all the other keywords that people are typing in.
Some of them will be more popular than your keywords, some of them will be less popular.
But it'll give you an idea of what people are looking for.
If you don't know what people are looking for, how do you know what to optimize your pages for?
The second step, I want you to look up your competitors in Ubersuggest.
Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who's linking to them.
Then, I want you to go to the Keywords Report in the Traffic Analyzer.
The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular.
This again will help you figure out what keywords you should be targeting.
Without this, you won't know where to focus your attention on.
Step number three, I want you to optimize your product pages for those keywords.
I'm talking about include those keywords in the title tag, the meta description, within your product description, right?
It needs to be everywhere, H1 tags. By doing that, search engines will know that you're targeting those keywords.
The next step, optimize your pages, especially the product pages, for user experience.
Here's what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords.
Yes, that is important.
But if people get a terrible experience, they're going to leave your site.
If they leave your site, they're not going to come back.
Google's going to notice a high bounce rate.
Boom, your rankings are going to tank, or in some cases, they're never going to go up because you weren't ranking in the first place.
But you optimize that user experience. Have beautiful images, have videos that showcase your product.
Have reviews, whether they're good or bad, just reviews that are transparent.
All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run.
It also helps you rank higher.
Next up, I want you to build links. You already used the Ubersuggest tool to see who's linking to your competitors, right, based off their top pages.
The next step, continually update your pages.
Here's the thing that no one really talks about in Google's algorithm.
Do you know what one of the biggest factors is?
How fresh is your content?
Have you noticed that Wikipedia continually ranks?
It's because they constantly have people updating their content and their pages.
If you're not doing that, you won't rank as high.
Next step, interlink your products.
Cross-link them, cross-promote them together. Not only does that help increase total cart size.
It helps increase the link juice that is flowing to all your pages, so they all end up ranking better.
The next step, make sure your site is mobile compatible.
And what I mean by mobile compatible, don't just have your site, you know, be responsive and your checkout work on a mobile device.
I'm talking about having your site also load extremely fast.
If it loads fast, you have good page speed, what you'll find is your rankings for all mobile drastically increase.
Last but not least, use schema markups for your product.
00:00 - Introduction
00:44 Step 1 - Do you know how people are searching for your Products?
01:12 Step 2 - Check out the competitors at Ubersuggest
01:58 Step 3 - Optimize Your product page for those Keywords
02:16 Step 4 - Optimize your pages
03:03 Step 5 - Building links
03:41 Step 6 - Continually Update your pages
04:01 Step 7 - Interlink your products
04:39 Step 8 - Make sure your site is mobile compatible
05:15 Step 9 - Use Schema markups for your products
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Why I Decided To Disrupt the SEO Industry | My Marketing Plans for 2023
Recently I've been getting a lot of questions from people asking me ...
Recently I've been getting a lot of questions from people asking me hey Neil, what's your goal? I see you on YouTube, I see you disrupting the SEO industry with ...this tool called UberSuggest. What's your plan? There must been some alternative motive. So I thought I would create a video and answer all of these questions. Today I'm going to discuss why I decided to disrupt the SEO industry and my plans for 2022.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
You're paying for all this stuff and no matter what you do, You just can't get results.
I've been there, I started out my career trying to get my own site rankings and I tried paying aN ad agency to get results. And they didn't provide results for me. Eventually I created my own ad agency. I have one called Neil Patel Digital where we help companies like yours get more traffic and rankings.
Here's the thing, I didn't decide to disrupt the SEO industry to make money.
I really feel that the players in the space, although they're smart and amazing and they have amazing products and services, there hasn't been much innovation.
It has nothing to do with the competitors, there just hasn't been much innovation. Think of it this way. Technology has gotten so far, why aren't we using machine learning and artificial intelligence to make the SEO industry better?
I'll give you an example. I met a guy named Ryan Graves. Ryan Graves used to be the ex-CEO of Uber. I met him when he was first starting out. He came to Seattle, we were chatting a bit.
I don't know Ryan well at all, I'm not trying to claim that. And Ryan had this service that would get you a black town car really quick.
Eventually Uber released UberEats and all these new things.
And now Uber's even trying to make it where, hey, you sit in a car, a flying car and we'll take you to point A to point B.
They're making you eventually be able to go from point A to point AB through a drone. Heck, they're even making it where you can sit in a car without a driver that gets you to point A to point B.
SEO's been around longer than Uber's been around, but why is it that we're still doing links manually.
We're still writing content, and we're doing all this stuff. Why can't we use machine learning? Why can't we use artificial intelligence? See, my plan with Ubersuggest and all the tools out there that I'm doing is why can't you put a simple JavaScript on your site. Because Google can pick up JavaScript and they can pick up changes to your code through JavaScript.
So here's what I mean. I can have you put a JavaScript on your site and I can make changes to your HTML code with you or for you with your approval.
I don't need FTP access or any of that. In other words, through a JavaScript like Google Analytics, that I put on your site, I can adjust your HTML, still make your site load fast.
And change your site to be SEO compatible and make you rank higher. Why can't I read your search console data with your approval, figure out what pages need keyword adjustments, need title tag improvements and automatically give you five suggestions, you click the one you want.
Or even if you approve, automatically do it for you, run a split test, rank you higher. Why can't I figure out who's linking to your competitors?
Figure out a email template to send them out based on similar content that you have, with your approval, email all of them or hit them up through their web forms in an automated way and ask them to link to you.
Why can't I see who you link up to in your blog post and hit them up automatically and ask them to share your content?
Why can't a lot of this stuff be automated? And in 2020, that is my goal, is to automate SEO. It's not going to be easy, I don't know how far I will get.
But that's what I'm trying to do. I'm not just doing this because I believe hey, we shouldn't have to pay for reports and basic information that everyone's striving for. I'm doing this because I believe there hasn't been enough innovation in the industry and I'm looking to change that.
Some people will like it, some people will hate it.
Some people will say I can't do this. Well, I'll try, if it works, great. Hopefully, I'll benefit.
If it doesn't, at least I tried and I didn't give up. So if you want to know more, leave a comment below with any questions you have.
I'll be upfront, I'll answer it. And hopefully, you'll get your answer on why I'm trying to disrupt this industry.
At least when it comes to Ubersuggest and what I'm trying to do.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
You're paying for all this stuff and no matter what you do, You just can't get results.
I've been there, I started out my career trying to get my own site rankings and I tried paying aN ad agency to get results. And they didn't provide results for me. Eventually I created my own ad agency. I have one called Neil Patel Digital where we help companies like yours get more traffic and rankings.
Here's the thing, I didn't decide to disrupt the SEO industry to make money.
I really feel that the players in the space, although they're smart and amazing and they have amazing products and services, there hasn't been much innovation.
It has nothing to do with the competitors, there just hasn't been much innovation. Think of it this way. Technology has gotten so far, why aren't we using machine learning and artificial intelligence to make the SEO industry better?
I'll give you an example. I met a guy named Ryan Graves. Ryan Graves used to be the ex-CEO of Uber. I met him when he was first starting out. He came to Seattle, we were chatting a bit.
I don't know Ryan well at all, I'm not trying to claim that. And Ryan had this service that would get you a black town car really quick.
Eventually Uber released UberEats and all these new things.
And now Uber's even trying to make it where, hey, you sit in a car, a flying car and we'll take you to point A to point B.
They're making you eventually be able to go from point A to point AB through a drone. Heck, they're even making it where you can sit in a car without a driver that gets you to point A to point B.
SEO's been around longer than Uber's been around, but why is it that we're still doing links manually.
We're still writing content, and we're doing all this stuff. Why can't we use machine learning? Why can't we use artificial intelligence? See, my plan with Ubersuggest and all the tools out there that I'm doing is why can't you put a simple JavaScript on your site. Because Google can pick up JavaScript and they can pick up changes to your code through JavaScript.
So here's what I mean. I can have you put a JavaScript on your site and I can make changes to your HTML code with you or for you with your approval.
I don't need FTP access or any of that. In other words, through a JavaScript like Google Analytics, that I put on your site, I can adjust your HTML, still make your site load fast.
And change your site to be SEO compatible and make you rank higher. Why can't I read your search console data with your approval, figure out what pages need keyword adjustments, need title tag improvements and automatically give you five suggestions, you click the one you want.
Or even if you approve, automatically do it for you, run a split test, rank you higher. Why can't I figure out who's linking to your competitors?
Figure out a email template to send them out based on similar content that you have, with your approval, email all of them or hit them up through their web forms in an automated way and ask them to link to you.
Why can't I see who you link up to in your blog post and hit them up automatically and ask them to share your content?
Why can't a lot of this stuff be automated? And in 2020, that is my goal, is to automate SEO. It's not going to be easy, I don't know how far I will get.
But that's what I'm trying to do. I'm not just doing this because I believe hey, we shouldn't have to pay for reports and basic information that everyone's striving for. I'm doing this because I believe there hasn't been enough innovation in the industry and I'm looking to change that.
Some people will like it, some people will hate it.
Some people will say I can't do this. Well, I'll try, if it works, great. Hopefully, I'll benefit.
If it doesn't, at least I tried and I didn't give up. So if you want to know more, leave a comment below with any questions you have.
I'll be upfront, I'll answer it. And hopefully, you'll get your answer on why I'm trying to disrupt this industry.
At least when it comes to Ubersuggest and what I'm trying to do.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Anatomy Of A Perfect SEO Campaign | Neil Patel
I go over all these tips and tactics in these videos like content ...
I go over all these tips and tactics in these videos like content marketing, link building, but how do you integrate them into a SEO campaign? It's kind of confusing, ...right? Today I'm going to share with you the anatomy of a perfect SEO campaign. Not only am I going to end up breaking down what I want you to do to create the perfect SEO campaign, I'm going to walk you through it step by step, so that way, you can get results.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first thing I want you to do to start off your SEO campaign is to map out the content gaps.
So, you got competition, you're competition may be more popular than you, less popular than you, who knows, but either way, you got competition.
And the thing is, if you have competition, they're getting traffic, two article or pages, that you're not getting traffic from.
But what a content gap looks at is when you go to Ubersuggest and you type in the URL of your competitor, scroll down, yeah you'll see their traffic, but go to a report called top pages.
This will break down all their popular pages in order from most popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they're ranking for, what you're not ranking for.
A simple way, if it's a lot of data, you can just export that report into a CSV and just quickly delete all the articles that you have on your site that are similar and then keep the ones that you have not covered.
This is what's called the skyscraper technique. Whatever other people's content are in the top 10, you want to make sure yours is so much better that people won't dare to copy you.
The second thing I want you to do is identify internal linking opportunities. So, you can either do this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the most amount of traffic.
What you should be doing is making sure that you're linking to them internally on a regular, consistent basis. How many internal links do these pages have? Are they getting a ton of links, are they not?
The pages that are doing well, make sure you go to existing pages on your site and you're interlinking to them.
The third thing you need to do is leverage existing assets and content that you're already ranking for. I love calling this the land and expand strategy.
I love putting in those keywords into Ubersuggest, shows me all the long tail phrases, because if you already rank for the head term, there's a really high probability that you'll rank for the long tail version of it without much work, without any link building.
So, by integrating those long tail phrases within your content, rewriting it, make sure it's thorough, don't just stuff in those keywords, you'll also start picking up traffic there, as well.
The fourth thing you need to do is have a cohesive content calendar.
This is so important.
You know, there was a period of time, a month or so, where I didn't blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that's three whole months, to recover back where I originally was.
That's how important it is to be consistent.
You don't want to take those breaks.
The last strategy I have for you, with your SEO campaign, you need to leverage content clusters and pillar pages.
So, for example, my blog is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview and it's super-thorough and it may have roughly 10 thousand words, but in additional to that what I'm doing is I'm leveraging tools like AnswerThePublic to see all the questions people are typing around digital marketing.
I'm leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related to digital marketing. I'm leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that aren't discussed on my sites, in other words, not just long tail phrases, but long tail phrases, questions, comparison articles.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/V2udMQNVCAc
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first thing I want you to do to start off your SEO campaign is to map out the content gaps.
So, you got competition, you're competition may be more popular than you, less popular than you, who knows, but either way, you got competition.
And the thing is, if you have competition, they're getting traffic, two article or pages, that you're not getting traffic from.
But what a content gap looks at is when you go to Ubersuggest and you type in the URL of your competitor, scroll down, yeah you'll see their traffic, but go to a report called top pages.
This will break down all their popular pages in order from most popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they're ranking for, what you're not ranking for.
A simple way, if it's a lot of data, you can just export that report into a CSV and just quickly delete all the articles that you have on your site that are similar and then keep the ones that you have not covered.
This is what's called the skyscraper technique. Whatever other people's content are in the top 10, you want to make sure yours is so much better that people won't dare to copy you.
The second thing I want you to do is identify internal linking opportunities. So, you can either do this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the most amount of traffic.
What you should be doing is making sure that you're linking to them internally on a regular, consistent basis. How many internal links do these pages have? Are they getting a ton of links, are they not?
The pages that are doing well, make sure you go to existing pages on your site and you're interlinking to them.
The third thing you need to do is leverage existing assets and content that you're already ranking for. I love calling this the land and expand strategy.
I love putting in those keywords into Ubersuggest, shows me all the long tail phrases, because if you already rank for the head term, there's a really high probability that you'll rank for the long tail version of it without much work, without any link building.
So, by integrating those long tail phrases within your content, rewriting it, make sure it's thorough, don't just stuff in those keywords, you'll also start picking up traffic there, as well.
The fourth thing you need to do is have a cohesive content calendar.
This is so important.
You know, there was a period of time, a month or so, where I didn't blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that's three whole months, to recover back where I originally was.
That's how important it is to be consistent.
You don't want to take those breaks.
The last strategy I have for you, with your SEO campaign, you need to leverage content clusters and pillar pages.
So, for example, my blog is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview and it's super-thorough and it may have roughly 10 thousand words, but in additional to that what I'm doing is I'm leveraging tools like AnswerThePublic to see all the questions people are typing around digital marketing.
I'm leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related to digital marketing. I'm leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that aren't discussed on my sites, in other words, not just long tail phrases, but long tail phrases, questions, comparison articles.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/V2udMQNVCAc
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Rank Your Old Content (And Start Ranking for Hundreds Of New Keywords)
If you want more search traffic everyone's going to to tell you that ...
If you want more search traffic everyone's going to to tell you that you need to keep creating more and more content. But there's already a billion blogs on the ...web. That's roughly one blog for every seven people. There's too much content! You know what you should do if you want more traffic? You rank your old content. Today I'm going to share with you how you can rank your old content.
RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console
Ubersuggest: https://neilpatel.com/ubersuggest/
ClickFlow: https://www.clickflow.com/
____________________________________________
The first thing I want you to do is use Google Search Console and Ubersuggest and combine them together.
So with Google Search Console, you're going to see your traffic over time, per page.
What I want you to look for is your old articles that are dipping. Your old articles that are dipping and getting less and less traffic over time, that means they need to be refreshed and updated.
So what I want you to do is look at those articles that are dropping in traffic in Google Search Console, take those keywords that that article's ranking for and put them within Ubersuggest.
It'll tell you all the other phrases, long-tell versions that get traffic.
Now, I want you to go back to that article that Google Search Console showed is losing traffic.
That old, outdated piece of content. Look at it, and be like, Hm, what can I do to make this page better? What's outdated? What needs to be removed? What needs to be fixed?
By using Ubersuggest you can look at all the other long-tell phrases, the question and answers.
The second thing I want you to do is work on improving your click-through rates through your title and meta description tags.
So there's this tool out there called ClickFlow. And what ClickFlow does is just only helps you optimize your title tag and meta description click rates.
It's a simple thing to do but very few SEOs do it. Remember, just because you rank number two or three or five on Google doesn't mean that you need to rank higher to get more traffic.
But you can't just make a change and expect it to miraculously work. ClickFlow will guide you and it'll tell you what changes to make in your title tag and your meta description to maximize your click-through rate.
The third thing I want you to do is to delete your old articles that no longer are relevant.
For example, I had articles on my blog related to Vine. Twitter shut down Vine. I could update it, but what's the point of updating an article on a service or a company that no longer exists.
So, I don't want you to just delete your old content that's irrelevant anymore, that can't be updated.
I want you to take those articles and 301 redirect them to the most relevant articles.
That way you're pushing more juice into the more relevant ones, and they rank better.
The next thing I want you to do is push more internal links to your older articles.
As you write newer content you forget about your older pieces of content. Those gems that still can do well.
So I want you to take all these new pieces of content that you're writing and link to the old articles when it makes sense.
The fifth thing I have for you is embed multimedia into your old articles.
Look, nowadays there's videos, podcasts, there's infographics, on whatever you have written about in the past.
So take some of these pieces and integrate them into your old articles. It brings new life to them. Makes them more fresh. And best of all, it improves your time on site, reduces your bounce rate.
It tells Bing and Google, hey, this page, people love it. It has amazing user metrics, maybe we should rank it higher.
The sixth thing I want you to do is adjust the last updated date for your old pieces of content.
So if your old pieces of content were in five years ago and you make a ton of changes, you should adjust the day when that article was updated and notify Google.
This is easy to do within WordPress. If you don't have WordPress, it's going to vary per CMS, but by updating the date that it was updated or published, what you'll find is Google will be like, wow!
So as you update it, you can see who is sharing your competitor's articles that are similar. You can go to that URL, put it into Twitter and see who tweeted it out, and ask them to tweet it.
And by breathing new life and marketing your old content again and again, it's going to improve this rankings, right?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console
Ubersuggest: https://neilpatel.com/ubersuggest/
ClickFlow: https://www.clickflow.com/
____________________________________________
The first thing I want you to do is use Google Search Console and Ubersuggest and combine them together.
So with Google Search Console, you're going to see your traffic over time, per page.
What I want you to look for is your old articles that are dipping. Your old articles that are dipping and getting less and less traffic over time, that means they need to be refreshed and updated.
So what I want you to do is look at those articles that are dropping in traffic in Google Search Console, take those keywords that that article's ranking for and put them within Ubersuggest.
It'll tell you all the other phrases, long-tell versions that get traffic.
Now, I want you to go back to that article that Google Search Console showed is losing traffic.
That old, outdated piece of content. Look at it, and be like, Hm, what can I do to make this page better? What's outdated? What needs to be removed? What needs to be fixed?
By using Ubersuggest you can look at all the other long-tell phrases, the question and answers.
The second thing I want you to do is work on improving your click-through rates through your title and meta description tags.
So there's this tool out there called ClickFlow. And what ClickFlow does is just only helps you optimize your title tag and meta description click rates.
It's a simple thing to do but very few SEOs do it. Remember, just because you rank number two or three or five on Google doesn't mean that you need to rank higher to get more traffic.
But you can't just make a change and expect it to miraculously work. ClickFlow will guide you and it'll tell you what changes to make in your title tag and your meta description to maximize your click-through rate.
The third thing I want you to do is to delete your old articles that no longer are relevant.
For example, I had articles on my blog related to Vine. Twitter shut down Vine. I could update it, but what's the point of updating an article on a service or a company that no longer exists.
So, I don't want you to just delete your old content that's irrelevant anymore, that can't be updated.
I want you to take those articles and 301 redirect them to the most relevant articles.
That way you're pushing more juice into the more relevant ones, and they rank better.
The next thing I want you to do is push more internal links to your older articles.
As you write newer content you forget about your older pieces of content. Those gems that still can do well.
So I want you to take all these new pieces of content that you're writing and link to the old articles when it makes sense.
The fifth thing I have for you is embed multimedia into your old articles.
Look, nowadays there's videos, podcasts, there's infographics, on whatever you have written about in the past.
So take some of these pieces and integrate them into your old articles. It brings new life to them. Makes them more fresh. And best of all, it improves your time on site, reduces your bounce rate.
It tells Bing and Google, hey, this page, people love it. It has amazing user metrics, maybe we should rank it higher.
The sixth thing I want you to do is adjust the last updated date for your old pieces of content.
So if your old pieces of content were in five years ago and you make a ton of changes, you should adjust the day when that article was updated and notify Google.
This is easy to do within WordPress. If you don't have WordPress, it's going to vary per CMS, but by updating the date that it was updated or published, what you'll find is Google will be like, wow!
So as you update it, you can see who is sharing your competitor's articles that are similar. You can go to that URL, put it into Twitter and see who tweeted it out, and ask them to tweet it.
And by breathing new life and marketing your old content again and again, it's going to improve this rankings, right?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips
Backlinks, content, people who have both of them do well when it comes ...
Backlinks, content, people who have both of them do well when it comes to SEO. Websites who don't have either of them tend not to do well. But does that ...mean SEO is helpless if you have a tiny website with no backlinks? Today I'm going to share with you how you can do SEO for a tiny website that has no backlinks.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first that you need to know is you need some sort of content.
You don't need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs. When you put in your competitors' URLs you'll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you'll now know not only their top pages, what they're about, but the keyword that they're ranking for. What I want you to do is look at their most popular pages of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you haven't. But just in case, double check them because in that case you'd want to adjust your content.
If you haven't you'll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you're now going to have a detailed guide that's super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you're creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren't able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there's too many there.
That helps me boost my rankings as well because Google's looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to start seeing a pattern in which some people are willing to and some people aren't.
Most people aren't but even the percentage that's willing once you publish a handful of articles, you'll notice that consistently there's people who don't mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don't need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest's Backlinks.
That's that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they're recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it's much higher than someone who’s linked to your competitors five years ago.
00:00 - Introduction
01:20 Step 1 - You Need Some Sort Of Content
03:52 Step 2 - Invest 50% Of Your Time Promoting Content
05:33 Step 3 - Nurture A Following
06:31 Step 4 - Building A Network Of Content Promoters
07:17 Step 5 - Use Ubersuggest Backlinks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Y772PSqmudo
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first that you need to know is you need some sort of content.
You don't need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs. When you put in your competitors' URLs you'll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you'll now know not only their top pages, what they're about, but the keyword that they're ranking for. What I want you to do is look at their most popular pages of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you haven't. But just in case, double check them because in that case you'd want to adjust your content.
If you haven't you'll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you're now going to have a detailed guide that's super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you're creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren't able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there's too many there.
That helps me boost my rankings as well because Google's looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to start seeing a pattern in which some people are willing to and some people aren't.
Most people aren't but even the percentage that's willing once you publish a handful of articles, you'll notice that consistently there's people who don't mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don't need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest's Backlinks.
That's that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they're recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it's much higher than someone who’s linked to your competitors five years ago.
00:00 - Introduction
01:20 Step 1 - You Need Some Sort Of Content
03:52 Step 2 - Invest 50% Of Your Time Promoting Content
05:33 Step 3 - Nurture A Following
06:31 Step 4 - Building A Network Of Content Promoters
07:17 Step 5 - Use Ubersuggest Backlinks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Y772PSqmudo
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Rank on Page 1 of Bing | Bing SEO
Google isn't the only search engine out there. There's other searches ...
Google isn't the only search engine out there. There's other searches that are getting hundreds and hundreds of millions of visitors a month, if not billions of visitors a month. ...Today I'm going to teach you how to rank on page one of Bing.
RESOURCES & LINKS:
____________________________________________
Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster
SEO Analyzer: https://neilpatel.com/seo-analyzer/
____________________________________________
Tip number one, unlike Google, on Bing, we found that exact match domains perform even better than they do on Google.
So if your domain is Hotels.com and you're trying to rank for all the hotels terms, you're going to do much better on Bing than you would on Google.
Look for the exact match version that is any other extension, and if you already have a site and you don't want to do that, make sure your keywords are in URL. With Bing, we found that a super important factor, cause we're looking at the domain name, as well as URL.
So if your keywords aren't in your URL, such as yourdomain.com/keyword, you won't rank as highly for that term.
The second tip I have for you is, don't forget keyword usage in the fundamental areas.
So H1 Tag, Title Tag, Meta Description, your first paragraph of that page. If the keyword is on all the right places, and again to recap, Title, Meta Description, Heading, First Paragraph, and of course, throughout the content as well, you're much more likely to do better in Bing.
If you don't have in all those places, like you skip out the Heading Tag, within the first few paragraphs, you won't rank as well on Bing. Keyword placement from everything that we've tested is very important.
The third tip, just like Google, high quality content is super important.
You don't want to push out mediocre content. Bing knows there's too much content to index, they're in the same position as Google, in which, if the content's not amazing, they don't want to rank it.
So before you write new context, I always recommend checking out the Content Ideas Report in Ubersuggest, where you can type in a keyword and it shows you all the popular blog posts. You don't want to just copy what's already popular, you want to have something that's new, fresh, but it'll give you ideas of what's working and what's not.
The fourth tip I have for you is leverage social media. Unlike Google, social media is much more important with Bing.
They've publicly stated how they use social signals to determine ranking. So you need more social shares from Twitter, you need more social shares on Facebook, you need to get out there on LinkedIn. Microsoft owns LinkedIn, keep that in mind. Microsoft also owns Bing. Microsoft was one of the first early investors in Facebook.
Remember how I mention in the previous tip, the Content Ideas Report in Ubersuggest? It shows you what content people like and what they don't. It breaks it down not just based off of backlinks or search shaft, it also breaks it on based off of social shares.
That's again, really important for this tip because, if you're creating content that no one wants to share, you're not going to do that well on Bing.
Tip number five, leverage Bing's webmaster tools.
Similar to how Google has webmaster tools, you're probably not signed up for Bing's webmaster tools.
This will tell you errors, issues, anything wrong with your site, what you need to fix. You need to be leveraging this on a regular basis.
When you do this, you'll get more insights, more data, and it'll help you rank better on Bing because it's not about what you see or what you think needs to be improved, their webmaster tools will tell you what changes you need to make, as well.
The sixth tip I have for you is focus on user experience.
Bing, over the last few years has been making a big push on this. As someone doing a search, clicking through on a result, and then hitting the back button right away and bouncing back from your site, are you getting people what they're looking for based on tech? Are they going to multiple pages on your site?
And the last tip I have for you is check out the SEO Analyzer Report on NeilPatel.
It'll analyze 150 pages on your site for free, tell you what errors to fix, the tool isn't just optimized for Google, but we've also created that tool so it's optimized for Bing, as well.
So if you go through it, look for the errors, fix them all, and it'll break them down step-by-step, in recommendations, and orders them in priority, and if you do it step-by-step, you'll find that your rankings will be better on Bing over time, as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/srRwLFNLing
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster
SEO Analyzer: https://neilpatel.com/seo-analyzer/
____________________________________________
Tip number one, unlike Google, on Bing, we found that exact match domains perform even better than they do on Google.
So if your domain is Hotels.com and you're trying to rank for all the hotels terms, you're going to do much better on Bing than you would on Google.
Look for the exact match version that is any other extension, and if you already have a site and you don't want to do that, make sure your keywords are in URL. With Bing, we found that a super important factor, cause we're looking at the domain name, as well as URL.
So if your keywords aren't in your URL, such as yourdomain.com/keyword, you won't rank as highly for that term.
The second tip I have for you is, don't forget keyword usage in the fundamental areas.
So H1 Tag, Title Tag, Meta Description, your first paragraph of that page. If the keyword is on all the right places, and again to recap, Title, Meta Description, Heading, First Paragraph, and of course, throughout the content as well, you're much more likely to do better in Bing.
If you don't have in all those places, like you skip out the Heading Tag, within the first few paragraphs, you won't rank as well on Bing. Keyword placement from everything that we've tested is very important.
The third tip, just like Google, high quality content is super important.
You don't want to push out mediocre content. Bing knows there's too much content to index, they're in the same position as Google, in which, if the content's not amazing, they don't want to rank it.
So before you write new context, I always recommend checking out the Content Ideas Report in Ubersuggest, where you can type in a keyword and it shows you all the popular blog posts. You don't want to just copy what's already popular, you want to have something that's new, fresh, but it'll give you ideas of what's working and what's not.
The fourth tip I have for you is leverage social media. Unlike Google, social media is much more important with Bing.
They've publicly stated how they use social signals to determine ranking. So you need more social shares from Twitter, you need more social shares on Facebook, you need to get out there on LinkedIn. Microsoft owns LinkedIn, keep that in mind. Microsoft also owns Bing. Microsoft was one of the first early investors in Facebook.
Remember how I mention in the previous tip, the Content Ideas Report in Ubersuggest? It shows you what content people like and what they don't. It breaks it down not just based off of backlinks or search shaft, it also breaks it on based off of social shares.
That's again, really important for this tip because, if you're creating content that no one wants to share, you're not going to do that well on Bing.
Tip number five, leverage Bing's webmaster tools.
Similar to how Google has webmaster tools, you're probably not signed up for Bing's webmaster tools.
This will tell you errors, issues, anything wrong with your site, what you need to fix. You need to be leveraging this on a regular basis.
When you do this, you'll get more insights, more data, and it'll help you rank better on Bing because it's not about what you see or what you think needs to be improved, their webmaster tools will tell you what changes you need to make, as well.
The sixth tip I have for you is focus on user experience.
Bing, over the last few years has been making a big push on this. As someone doing a search, clicking through on a result, and then hitting the back button right away and bouncing back from your site, are you getting people what they're looking for based on tech? Are they going to multiple pages on your site?
And the last tip I have for you is check out the SEO Analyzer Report on NeilPatel.
It'll analyze 150 pages on your site for free, tell you what errors to fix, the tool isn't just optimized for Google, but we've also created that tool so it's optimized for Bing, as well.
So if you go through it, look for the errors, fix them all, and it'll break them down step-by-step, in recommendations, and orders them in priority, and if you do it step-by-step, you'll find that your rankings will be better on Bing over time, as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/srRwLFNLing
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites)
Can you really leverage content marketing when you have no traffic, or ...
Can you really leverage content marketing when you have no traffic, or is content marketing something that older websites can leverage to get more traffic? Today I'm going to teach ...you how you can leverage content marketing when you have no traffic.
RESOURCES & LINKS:
____________________________________________
Canva: https://www.canva.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first tip I have for you is to leverage infographics.
And don't worry, you're not going to have to pay a designer to create an infographic.
If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.
So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..
Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.
Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.
So in essence what you're doing is you're using these design tools, you're taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source.
But the infographic's on roughly the same topic that the article was on. Because think of it this way, if that article that's text-based was popular, the infographic version should be more popular.
So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.
Now your infographics won't rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.
The next strategy I have for you is to create a roundup list.
So I want you to go back to Ubersuggest, type in any keyword that you're trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.
Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design.
I want you to then do a roundup post breaking down things like 101 web design resources that you can't live without, 101 web design resources that you have to check out.
And you just don't put the link in your roundup post. You also want to have a paragraph or two describing each article.
So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.
Hit up all those site owners with the email template I share in this video.
You'll notice that you'll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.
The other thing that I want you to do is, those are all popular articles.
Email out those site owners who have published those articles and ask them to share your content as well.
The last tactic I have for you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell you to post on Quora.
Instead, I want you to go to Quora and find all the popular articles within your space.
That'll tell you all the long-tail phrases that you should create content around.
I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.
It'll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.
And you combine them, it'll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.
You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important part because it's not just about the questions people are typing in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DGaYx22GXNw
#ContentMarketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Canva: https://www.canva.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first tip I have for you is to leverage infographics.
And don't worry, you're not going to have to pay a designer to create an infographic.
If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.
So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..
Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.
Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.
So in essence what you're doing is you're using these design tools, you're taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source.
But the infographic's on roughly the same topic that the article was on. Because think of it this way, if that article that's text-based was popular, the infographic version should be more popular.
So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.
Now your infographics won't rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.
The next strategy I have for you is to create a roundup list.
So I want you to go back to Ubersuggest, type in any keyword that you're trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.
Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design.
I want you to then do a roundup post breaking down things like 101 web design resources that you can't live without, 101 web design resources that you have to check out.
And you just don't put the link in your roundup post. You also want to have a paragraph or two describing each article.
So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.
Hit up all those site owners with the email template I share in this video.
You'll notice that you'll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.
The other thing that I want you to do is, those are all popular articles.
Email out those site owners who have published those articles and ask them to share your content as well.
The last tactic I have for you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell you to post on Quora.
Instead, I want you to go to Quora and find all the popular articles within your space.
That'll tell you all the long-tail phrases that you should create content around.
I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.
It'll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.
And you combine them, it'll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.
You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important part because it's not just about the questions people are typing in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DGaYx22GXNw
#ContentMarketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Build Links Without Trying to Build Links | Get HUNDREDS of Links Organically
Link building is one of the hardest things to do in SEO, but it's a ...
Link building is one of the hardest things to do in SEO, but it's a necessary evil. If you don't build links, you're not going to rank as high as ...you want. Now, you don't need the most amount of links, but getting some is helpful, and without any links, it just takes that much longer to get ranking. But there has to be a solution without building links, right? And there is. Today I'm going to teach you how to build links without actually building links.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
CodeCanyon: https://codecanyon.net/
LeadQuizzes: https://www.leadquizzes.com/
____________________________________________
Ubersuggest is a version of Ahrefs, SEMRush, Moz, all for free.
Now, if you look at it, that tool has built thousands and thousands of links. Actually it's built tens of thousands of links.
And you're probably wondering, hey how is this possible? It's because I gave something away for free that's of value.
In other words, I disrupted the market. Now, with UberSuggest I spent a lot of time and money into it. And you're probably like Neil, I can't end up doing this, there's no way I can spend hundreds and thousands of dollars or millions of dollars creating some tool that my competitors charge for, give it away for free, to build up the links naturally.
And we look at UberSuggest, I didn't have to try to build any links.
It just naturally happened. And this stuff continually happens, I'm getting the links every single month without doing anything, because everyone's just like, it's a great free tool! So, I want to break down how you can replicate that on a budget without spending little to any money.
The first thing you can do is give away a self-assessment tool or discovery tool like a quiz.
Quizzes work, people love them, they link to it all the time. One of my buddies has a quiz that's on if you're going to be on the naughty or nice list for Santa.
He gets thousands of links, he doesn't do anything, it's a simple quiz.
You can use tools like LeadQuizzes to create these quizzes for you.
The next thing you can do is create infographics.
So there's already a lot of popular articles on the web, and when there's a popular article on the web, people are much more likely to link to it, because they already like it, it has shares, it has social proof, it's already amazing.
So, when someone else published an article talked about ten ways to boost your search engine rankings, I can turn that into an infographic through Infogram or Canva, and publish that on my site, and let everyone know who linked to the original article.
Because if someone linked to the original article, why wouldn't they link to a visual version of it that makes it easier on their readers?
The next thing you can do is build a product like UberSuggest without building it.
So there's a site called codecanyon.net. And what CodeCanyon does is list all these scripts that you can pay a one-time really affordable fee like five dollars, ten, fifteen dollars, to get these tools that you can integrate on your site with very little to no coding experience.
That's how I started out. See, I didn't learn this process by first creating UberSuggest.
Back in the day, I bought an SEO script that helped people analyze their site and I paid less than a hundred bucks for the script, I put it on, that was the most popular visited page on my site.
Because people we're like 'oh wow, this script teaches me how to improve my SEO.'
All from a simple, free, technically not free, but a really affordable base script. And you don't have to just look at CodeCanyon, you can google scripts for anything.
SEO, mortgage calculator. Any industry, weight loss calculator. Every single industry has different scripts, that's a great way to get that link juice flowing, because people will naturally link to stuff that solves their problems.
They don't have to read. Few buttons, it gives them the solution right then and there.
And last but not least, you got to promote.
Even if you're not trying to build links, that's okay. But promote. Every time I release a new feature, I try to push it on Product Hunt.
I try to share it on Twitter. I try to share it on Facebook. I try to tell people on Instagram. I'll create videos on it. I'll go live. Do whatever you can to promote.
If you have to tell people, knock on doors, email them, do whatever it takes. Because when you create that noise, you'll get more users, you'll get that word-of-mouth effect, and then people really start linking to you without you doing much.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
CodeCanyon: https://codecanyon.net/
LeadQuizzes: https://www.leadquizzes.com/
____________________________________________
Ubersuggest is a version of Ahrefs, SEMRush, Moz, all for free.
Now, if you look at it, that tool has built thousands and thousands of links. Actually it's built tens of thousands of links.
And you're probably wondering, hey how is this possible? It's because I gave something away for free that's of value.
In other words, I disrupted the market. Now, with UberSuggest I spent a lot of time and money into it. And you're probably like Neil, I can't end up doing this, there's no way I can spend hundreds and thousands of dollars or millions of dollars creating some tool that my competitors charge for, give it away for free, to build up the links naturally.
And we look at UberSuggest, I didn't have to try to build any links.
It just naturally happened. And this stuff continually happens, I'm getting the links every single month without doing anything, because everyone's just like, it's a great free tool! So, I want to break down how you can replicate that on a budget without spending little to any money.
The first thing you can do is give away a self-assessment tool or discovery tool like a quiz.
Quizzes work, people love them, they link to it all the time. One of my buddies has a quiz that's on if you're going to be on the naughty or nice list for Santa.
He gets thousands of links, he doesn't do anything, it's a simple quiz.
You can use tools like LeadQuizzes to create these quizzes for you.
The next thing you can do is create infographics.
So there's already a lot of popular articles on the web, and when there's a popular article on the web, people are much more likely to link to it, because they already like it, it has shares, it has social proof, it's already amazing.
So, when someone else published an article talked about ten ways to boost your search engine rankings, I can turn that into an infographic through Infogram or Canva, and publish that on my site, and let everyone know who linked to the original article.
Because if someone linked to the original article, why wouldn't they link to a visual version of it that makes it easier on their readers?
The next thing you can do is build a product like UberSuggest without building it.
So there's a site called codecanyon.net. And what CodeCanyon does is list all these scripts that you can pay a one-time really affordable fee like five dollars, ten, fifteen dollars, to get these tools that you can integrate on your site with very little to no coding experience.
That's how I started out. See, I didn't learn this process by first creating UberSuggest.
Back in the day, I bought an SEO script that helped people analyze their site and I paid less than a hundred bucks for the script, I put it on, that was the most popular visited page on my site.
Because people we're like 'oh wow, this script teaches me how to improve my SEO.'
All from a simple, free, technically not free, but a really affordable base script. And you don't have to just look at CodeCanyon, you can google scripts for anything.
SEO, mortgage calculator. Any industry, weight loss calculator. Every single industry has different scripts, that's a great way to get that link juice flowing, because people will naturally link to stuff that solves their problems.
They don't have to read. Few buttons, it gives them the solution right then and there.
And last but not least, you got to promote.
Even if you're not trying to build links, that's okay. But promote. Every time I release a new feature, I try to push it on Product Hunt.
I try to share it on Twitter. I try to share it on Facebook. I try to tell people on Instagram. I'll create videos on it. I'll go live. Do whatever you can to promote.
If you have to tell people, knock on doors, email them, do whatever it takes. Because when you create that noise, you'll get more users, you'll get that word-of-mouth effect, and then people really start linking to you without you doing much.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Rank for Thousands of Keywords Without Building Links
If you've tried link building, you know it's really hard to do, but ...
If you've tried link building, you know it's really hard to do, but they say it's a vital thing that you need if you want to rank for thousands of ...keywords. Today I'm going to share with you how you can rank for thousands of keywords without link building.
RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console
AnswerThePublic: https://answerthepublic.com
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first strategy is what I like to call the land and expand strategy.
In other words, you already have keywords and pages that rank on Google. They may not rank as high as you want, they may not rank for as many popular key terms as you want, but they rank for something.
The way you see this is you log into Google Search Console.
Once you log into Google Search Console, they show you all the pages and the terms that each page ranks for. I want you to click through on one of those pages and look at all the keywords that that page ranks for.
From there, I want you to go back to the article on your site and see, all right, what other terms that this article is showing in Google Search Console, for keywords that I'm already somewhat ranking for, what are those terms, which one of them I am not including in my content?
You go through your article and make sure the article expresses or covers all of those key terms. Don't just shove them in, you've got to naturally want to cover those terms.
At the same time, what you should be doing is taking the most popular terms that you rank for, putting them into Ubersuggest, and you'll get a longer list of other long tail phrases. If you rank for a head term, the chances are it's really easy for you to also rank for the long tail phrase as well, because the head term is always usually more competitive, from a rankings perspective, than a long tail phrase.
The second strategy for you is content clusters.
So, you've got these pages on your site. Now, this strategy and this tactic is all about layout and architecture.
I want you to create master pages, main pages, higher goal pages that are on one specific topic. So, for example, I may have a page that's just dedicated to SEO, it's a broad, large term. Then from there, I may link out from that main SEO page to all the other phrases and Terms and subjects around SEO.
Now, the way you figure out what other phrases to link out to is you can use a tool called Answer The Public. Answer The Public, you put in a head term, it shows you all the long Tail variations of that term that people are talking about.
These are questions, these are comparisons, these are propositions. And by creating pages on all the popular ones, what you'll find is that you can start getting more traffic.
Now, that main page, that SEO page, whatever that main topic is, dog food, SEO, you pick that main parent topic.
That page needs thorough content, needs a ton of information, pictures, and videos. In other words, you gotta make it amazing.
The last strategy I have for you is content gaps.
There is content that your competitors talk about that you do not talk about. There's terms that you rank for that your competitors don't rank for.
That's just how the web works. So, using Ubersuggest, I want you to put in a competitor's URL. Then go to top pages. Top pages shows you all their most popular pages that they rank for and the terms that they rank for.
Take all the pages that they talk about that you don't and delete the rest. Now you have a list of topics that your competitors are talking about, they're ranking for, that you want.
Now I want you to go back to Ubersuggest, go to those pages, analyze them, see who links to them, see the keywords that they're ranking for, and now I want you to start creating better pages, on those same topics, than your competition.
Now, you don't need to hit these people up and get them to link to you because, as we all know, the more you hit up people and ask them to link to you, sure, a portion will link to you, but the majority will not.
But, instead, I want you to shoot them a simple email.
By doing this you'll get a lot more social shares. People are much more receptive to sharing on Twitter or Facebook, any of those social sites.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Prp2lkzNQv4
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console
AnswerThePublic: https://answerthepublic.com
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first strategy is what I like to call the land and expand strategy.
In other words, you already have keywords and pages that rank on Google. They may not rank as high as you want, they may not rank for as many popular key terms as you want, but they rank for something.
The way you see this is you log into Google Search Console.
Once you log into Google Search Console, they show you all the pages and the terms that each page ranks for. I want you to click through on one of those pages and look at all the keywords that that page ranks for.
From there, I want you to go back to the article on your site and see, all right, what other terms that this article is showing in Google Search Console, for keywords that I'm already somewhat ranking for, what are those terms, which one of them I am not including in my content?
You go through your article and make sure the article expresses or covers all of those key terms. Don't just shove them in, you've got to naturally want to cover those terms.
At the same time, what you should be doing is taking the most popular terms that you rank for, putting them into Ubersuggest, and you'll get a longer list of other long tail phrases. If you rank for a head term, the chances are it's really easy for you to also rank for the long tail phrase as well, because the head term is always usually more competitive, from a rankings perspective, than a long tail phrase.
The second strategy for you is content clusters.
So, you've got these pages on your site. Now, this strategy and this tactic is all about layout and architecture.
I want you to create master pages, main pages, higher goal pages that are on one specific topic. So, for example, I may have a page that's just dedicated to SEO, it's a broad, large term. Then from there, I may link out from that main SEO page to all the other phrases and Terms and subjects around SEO.
Now, the way you figure out what other phrases to link out to is you can use a tool called Answer The Public. Answer The Public, you put in a head term, it shows you all the long Tail variations of that term that people are talking about.
These are questions, these are comparisons, these are propositions. And by creating pages on all the popular ones, what you'll find is that you can start getting more traffic.
Now, that main page, that SEO page, whatever that main topic is, dog food, SEO, you pick that main parent topic.
That page needs thorough content, needs a ton of information, pictures, and videos. In other words, you gotta make it amazing.
The last strategy I have for you is content gaps.
There is content that your competitors talk about that you do not talk about. There's terms that you rank for that your competitors don't rank for.
That's just how the web works. So, using Ubersuggest, I want you to put in a competitor's URL. Then go to top pages. Top pages shows you all their most popular pages that they rank for and the terms that they rank for.
Take all the pages that they talk about that you don't and delete the rest. Now you have a list of topics that your competitors are talking about, they're ranking for, that you want.
Now I want you to go back to Ubersuggest, go to those pages, analyze them, see who links to them, see the keywords that they're ranking for, and now I want you to start creating better pages, on those same topics, than your competition.
Now, you don't need to hit these people up and get them to link to you because, as we all know, the more you hit up people and ask them to link to you, sure, a portion will link to you, but the majority will not.
But, instead, I want you to shoot them a simple email.
By doing this you'll get a lot more social shares. People are much more receptive to sharing on Twitter or Facebook, any of those social sites.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Prp2lkzNQv4
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
6 Reasons You Still Aren’t Ranking: The Cold, Hard Truth
6 Reasons You Still Aren’t Ranking. The Cold, Hard Truth. | When ...
6 Reasons You Still Aren’t Ranking. The Cold, Hard Truth. | When people tell me they've been doing SEO for six months and a year and they're not getting ...results, the algorithms, sure they've changed. That doesn't mean you can't get more traffic. I'm getting more search traffic now with these harder algorithms than I was before, when the algorithms were easy. Today, I'm going to break down six reasons you're still not ranking.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Google Analytics - http://analytics.google.com
Crazy Egg - http://www.crazyegg.com
____________________________________________
Reason #1: You're not doing well when it comes to your search rankings is you're not consistent. Let me tell you a quick story.
My old blog, I no longer own it, Quick Sprout, I used to publish an article every single week.
One day, I was just like, I'm tired of blogging. I'm going to stop for a month. Not only did my traffic dip for 30%, it took me more than three months to recover that traffic. In other words, if you're not consistent, you're not going to continually do well.
You need to keep creating more content, creating more tools, continue participating on the social web.
So, if you continually do it, you can do well.
Reason #2: You're tactical and not strategic.
Stop looking for the next trick or the next gimmick. Focus on the fundamentals, the core strategy.
You can use Ubersuggest for this. You type in a keyword, it'll show you all the other popular terms. It'll even have a Content Ideas report that shows you what blog posts are popular and which ones aren't.
See which of them are competitive in your niche, which ones aren't, right?
In Ubersuggest, it shows you how hard these terms are to rank for and which ones aren't, and it'll even show you the content that you can write to rank for those non-competitive terms that still get good traffic.
Then, you want to internal link your content together. That way, if one person reads one piece of content and it's related to another piece of content you already wrote, it should be linked together.
Whenever it's relevant and best for the user, add the internal links. You see what's working, you double down on it. You see what's not working, you don't double down on that.
Reason #3: Your content is sucks. Once a month, look at your Google Analytics. Look at the pieces that are underperforming. Look at the dwell time, this is critical.
Again, look at the Content Ideas report in Ubersuggest. Most people just use it to see what's hot and they copy that. But what I would recommend is also looking at what's not popular.
You also want to use tools like Crazy Egg to see heat maps on your report. How are people interacting with your content? Where are they dropping off? Where do they scroll until? It'll tell you in your writing where you suck.
According to Moz, over 20% of the content that ranks is video-based content.
Reason #4: You don't do well is you don't focus enough on building links. And when you build links, you're building the wrong kind of links.
Everyone's focusing on quantity. It's not about quantity, it's not about building more backlinks to your competitors.
There's a site and this site's called Penny Hoarder, and they have less links than a lot of their competitors, but yet, they do way better. Why, their content's better in quality, their lead quality is way better, they're focusing in getting links from the right sites.
The Ubersuggest Backlinks report will show you this.
Even if you email 100 people and you only get 10 links or five links, that's okay. You do that once a week, you'll pick up a lot of links.
Reason #5: You're choosing a space that is too competitive. Narrow down, pick a niche.
Usually, if the cost-per-click data is higher, that means that the keyword's more valuable. If it's lower, it's less valuable.
Reason #: You're thinking of keywords. You're not thinking about readers or real people.
When you do a Google search, what are you doing? You're trying to find a solution to your problem. You just don't type something into Google for the sake of it. You're typing because you have a problem, and that's the key.
But, if you're explaining to people what really makes sense, you're helping them achieve their goals.
That's how you succeed. If you follow those tips, you'll start ranking on Google. You don't need all the time in the world. You just need to follow those tips.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TaK0ss9IEF4
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Google Analytics - http://analytics.google.com
Crazy Egg - http://www.crazyegg.com
____________________________________________
Reason #1: You're not doing well when it comes to your search rankings is you're not consistent. Let me tell you a quick story.
My old blog, I no longer own it, Quick Sprout, I used to publish an article every single week.
One day, I was just like, I'm tired of blogging. I'm going to stop for a month. Not only did my traffic dip for 30%, it took me more than three months to recover that traffic. In other words, if you're not consistent, you're not going to continually do well.
You need to keep creating more content, creating more tools, continue participating on the social web.
So, if you continually do it, you can do well.
Reason #2: You're tactical and not strategic.
Stop looking for the next trick or the next gimmick. Focus on the fundamentals, the core strategy.
You can use Ubersuggest for this. You type in a keyword, it'll show you all the other popular terms. It'll even have a Content Ideas report that shows you what blog posts are popular and which ones aren't.
See which of them are competitive in your niche, which ones aren't, right?
In Ubersuggest, it shows you how hard these terms are to rank for and which ones aren't, and it'll even show you the content that you can write to rank for those non-competitive terms that still get good traffic.
Then, you want to internal link your content together. That way, if one person reads one piece of content and it's related to another piece of content you already wrote, it should be linked together.
Whenever it's relevant and best for the user, add the internal links. You see what's working, you double down on it. You see what's not working, you don't double down on that.
Reason #3: Your content is sucks. Once a month, look at your Google Analytics. Look at the pieces that are underperforming. Look at the dwell time, this is critical.
Again, look at the Content Ideas report in Ubersuggest. Most people just use it to see what's hot and they copy that. But what I would recommend is also looking at what's not popular.
You also want to use tools like Crazy Egg to see heat maps on your report. How are people interacting with your content? Where are they dropping off? Where do they scroll until? It'll tell you in your writing where you suck.
According to Moz, over 20% of the content that ranks is video-based content.
Reason #4: You don't do well is you don't focus enough on building links. And when you build links, you're building the wrong kind of links.
Everyone's focusing on quantity. It's not about quantity, it's not about building more backlinks to your competitors.
There's a site and this site's called Penny Hoarder, and they have less links than a lot of their competitors, but yet, they do way better. Why, their content's better in quality, their lead quality is way better, they're focusing in getting links from the right sites.
The Ubersuggest Backlinks report will show you this.
Even if you email 100 people and you only get 10 links or five links, that's okay. You do that once a week, you'll pick up a lot of links.
Reason #5: You're choosing a space that is too competitive. Narrow down, pick a niche.
Usually, if the cost-per-click data is higher, that means that the keyword's more valuable. If it's lower, it's less valuable.
Reason #: You're thinking of keywords. You're not thinking about readers or real people.
When you do a Google search, what are you doing? You're trying to find a solution to your problem. You just don't type something into Google for the sake of it. You're typing because you have a problem, and that's the key.
But, if you're explaining to people what really makes sense, you're helping them achieve their goals.
That's how you succeed. If you follow those tips, you'll start ranking on Google. You don't need all the time in the world. You just need to follow those tips.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TaK0ss9IEF4
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Rank High on Google Without Writing Content
How to Rank High on Google Without Writing Content // As a marketer, ...
How to Rank High on Google Without Writing Content // As a marketer, as a business owner, as an entrepreneur, you probably don't have too much time to write content. ...So, how do you continue to keep getting more traffic from Google without writing content? Today I'm going to teach you how to rank high on Google without writing content.
RESOURCES & LINKS:
____________________________________________
Rank Ranger - https://www.rankranger.com
Moz - http://www.moz.com/
Kissmetrics - https://www.kissmetricshq.com
Search Console - https://search.google.com › search-console
CodeCanyon - https://codecanyon.net
____________________________________________
The first tip I have for you is to create a podcast.
But here's what people don't really know. Google now indexes podcast content. You can actually get your podcast, the audio, indexed in Google, and that can continually drive you more traffic. And they do this automatically. They transcribe your podcast.
They make it searchable in the Google Podcasts apps and, that way, when people are searching for stuff that you cover in your podcast, you can get traffic for.
Now, here's the thing, you may be thinking, oh, podcasting takes a long time. Not really, you can just riff beside your phone and talk into your iPhone.
Now that you've created a podcast, even though Google's going to transcribe and is going to rank your podcast, you may find that it won't rank you as high as you want.
So, Google has a set of guidelines and, as long as you follow the URL that's on the screen here, you can see it right down there, go to that page, it'll break down Google's guidelines for making sure that your podcast is indexable and you're getting the most searched traffic from Google indexing and ranking your podcast.
The next thing I want you to do is double down on videos. If you're already creating videos, great, good for you. If you're not, then start busting out your phone and just creating video-based content. For that reason, you should consider creating video-based content.
What we've found is, when we look at video-based content, the ones that do the best tend to be videos that are at least five minutes in length. Videos that are one or two minutes, that are super short, we don't really see them ranking Google, so you should consider avoiding creating too short content.
Now, that doesn't mean you need to create an hour worth of video content, you know, quick five, six, seven-minute videos is long enough. The next tip I have for you is get guest bloggers.
One of my last startups, Kissmetrics, we grew it to over a million visitors a month.
Now, eventually, I ended up buying back the Kissmetrics site and I merged it into neilpatel.com, which is another story. But we got to a million visitors a month and we did that without writing our own content.
You're probably wondering, how is this possible, Neil? Well, we reached out to all the other bloggers in our space and said, "Hey, would you like to publish content on our site?" Sometimes, you have to pay them money to do so. Sometimes, they'll do it for free.
But, once you build up enough of an audience and enough people are posting, you'll get everyone to start posting for free. In other words, you'll get a ton of guest writers, you won't have to pay a dime. And, during our peak, we were getting seven to 10 new articles per week, consistently, that was over a year stretch.
The next tip I have for you is to optimize your old content. Use Search Console, look at your articles that rank on page two or three, and improve their CTR.
You can also use tools like Ubersuggest for the keywords that you rank on page one for. Take those keywords, put into Ubersuggest.
It'll give you all the long-tail variations of those keywords. Integrate those keywords within your copy. In other words, you're just adding a few keywords, the ones that are super relevant that you haven't included, and what you'll find is, if you rank for the head term, you'll naturally and easily rank for the long-tail term as well.
Next tip, create tools. You're probably wondering, "Hey, Neil, you have this tool called Ubersuggest, "it gets you a lot of traffic, "but we can't afford to do that." Well, there's a site called CodeCanyon, and CodeCanyon makes it where you can buy scripts and other easy-to-use tools. Pop them on your site.
If I look at my site on neilpatel.com, what do you think the most popular pages are? They're all tool-related, whether it's the SEO analyzer, whether it's the backlinks tool, whether it's the A/B testing tool or even Ubersuggest. Tools are super powerful.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LSY-WaZz4YE
#SEO #NeilPatel #SERPS[+] Show More
RESOURCES & LINKS:
____________________________________________
Rank Ranger - https://www.rankranger.com
Moz - http://www.moz.com/
Kissmetrics - https://www.kissmetricshq.com
Search Console - https://search.google.com › search-console
CodeCanyon - https://codecanyon.net
____________________________________________
The first tip I have for you is to create a podcast.
But here's what people don't really know. Google now indexes podcast content. You can actually get your podcast, the audio, indexed in Google, and that can continually drive you more traffic. And they do this automatically. They transcribe your podcast.
They make it searchable in the Google Podcasts apps and, that way, when people are searching for stuff that you cover in your podcast, you can get traffic for.
Now, here's the thing, you may be thinking, oh, podcasting takes a long time. Not really, you can just riff beside your phone and talk into your iPhone.
Now that you've created a podcast, even though Google's going to transcribe and is going to rank your podcast, you may find that it won't rank you as high as you want.
So, Google has a set of guidelines and, as long as you follow the URL that's on the screen here, you can see it right down there, go to that page, it'll break down Google's guidelines for making sure that your podcast is indexable and you're getting the most searched traffic from Google indexing and ranking your podcast.
The next thing I want you to do is double down on videos. If you're already creating videos, great, good for you. If you're not, then start busting out your phone and just creating video-based content. For that reason, you should consider creating video-based content.
What we've found is, when we look at video-based content, the ones that do the best tend to be videos that are at least five minutes in length. Videos that are one or two minutes, that are super short, we don't really see them ranking Google, so you should consider avoiding creating too short content.
Now, that doesn't mean you need to create an hour worth of video content, you know, quick five, six, seven-minute videos is long enough. The next tip I have for you is get guest bloggers.
One of my last startups, Kissmetrics, we grew it to over a million visitors a month.
Now, eventually, I ended up buying back the Kissmetrics site and I merged it into neilpatel.com, which is another story. But we got to a million visitors a month and we did that without writing our own content.
You're probably wondering, how is this possible, Neil? Well, we reached out to all the other bloggers in our space and said, "Hey, would you like to publish content on our site?" Sometimes, you have to pay them money to do so. Sometimes, they'll do it for free.
But, once you build up enough of an audience and enough people are posting, you'll get everyone to start posting for free. In other words, you'll get a ton of guest writers, you won't have to pay a dime. And, during our peak, we were getting seven to 10 new articles per week, consistently, that was over a year stretch.
The next tip I have for you is to optimize your old content. Use Search Console, look at your articles that rank on page two or three, and improve their CTR.
You can also use tools like Ubersuggest for the keywords that you rank on page one for. Take those keywords, put into Ubersuggest.
It'll give you all the long-tail variations of those keywords. Integrate those keywords within your copy. In other words, you're just adding a few keywords, the ones that are super relevant that you haven't included, and what you'll find is, if you rank for the head term, you'll naturally and easily rank for the long-tail term as well.
Next tip, create tools. You're probably wondering, "Hey, Neil, you have this tool called Ubersuggest, "it gets you a lot of traffic, "but we can't afford to do that." Well, there's a site called CodeCanyon, and CodeCanyon makes it where you can buy scripts and other easy-to-use tools. Pop them on your site.
If I look at my site on neilpatel.com, what do you think the most popular pages are? They're all tool-related, whether it's the SEO analyzer, whether it's the backlinks tool, whether it's the A/B testing tool or even Ubersuggest. Tools are super powerful.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LSY-WaZz4YE
#SEO #NeilPatel #SERPS[+] Show More
Now Playing
How to Make Sure Algorithm Changes Don’t Destroy Your Business
How to Make Sure Algorithm Changes Don’t Destroy Your Business (5 ...
How to Make Sure Algorithm Changes Don’t Destroy Your Business (5 Surefire Tactics) // We've all lost traffic from Google organic algorithm update or a social media algorithm update. In ...other words, these algorithms, whether it's Google, whether it's Facebook, they can all destroy your business. How do you make sure you can still survive? Because look, when these algorithm updates happen, some business go down, but other businesses go up. In other words, your losses are typically someone else's gains.Today, I want to discuss how to make sure algorithm change doesn't destroy your business. Five sure-fire tactics.
RESOURCES & LINKS:
____________________________________________
Google My Business - http://www.google.com/business
____________________________________________
Tactic 1: Build up, one platform at a time.
You don't want to put all your eggs in one basket. Sure, focus is important, and the reason I say one at a time is you don't have the time to do five or 10 platforms, all at once. You want to look, where is your ideal audience on? Where's your ideal consumer on? Your ideal persona, right? Think about your ideal customer.
Wherever they're on, start with that channel. Then, start with the second place that they're on, then the third place, and then, you go from there. In the long run, of course, you want to take an omnichannel approach.
Yes, at first, even though you only can do one at a time, but if you don't expand to all of them, if that one goes down, you can be screwed. That's why I'm a big believer in the omnichannel approach.
Typically, what works for one social network, works for another. What works for one search engine, works for another.
Tactic 2: When a tactic sounds too good to be true, it probably is.
You know when people tell you automated bots to follow and unfollow people, block out ways to build links, automated content generation, automatic traffic generation, whatever the heck that means.
Any time it's too easy, it's probably over-used, it's going to get you penalized, it's going to screw your business, in the long run.
Tactic 3: You don't work for the algorithm. You want to help humans. It's not about pleasing Facebook. It's not about pleasing Twitter. It's about pleasing humans. Facebook wants to do what's best for humans, in an ideal world. So does Google, so does Twitter, so does Instagram.
That's why you have focus your marketing on humans, right? So, for example, what makes your audience tick? What content formats do they like? What topics do they love? What are their hardest challenges?
What are the goals that they're trying to accomplish? If you can help them with this stuff, you'll do better. If you can't, you won't. This will also protect you from algorithms in the long run because you're always trying to provide value.
Providing value usually means that's best for people. You'll also want to make sure that you're engaging with people. Are you engaging through comments? Are they even engaging with your content that you're creating?
Tactic 4: Always use new features that come out.
Whether it's FAQ snippets on Google, right? Ideally, that would be right when it comes out. Or Google My Business has a new feature, you use that. Or Facebook has videos now where they're going live, or Instagram has Stories.
Whatever it may be, use the latest and greatest, because typically, when they release these new features, they promote them so hard in their algorithms they give you extra love if you leverage them.
Listening to things like earnings calls from all these big digital marketing channels like the Googles and the Facebooks of the world. It helps you, and tells you what they're focusing on next.
Tactic 5: Keep testing new formats. Never rely on what works now. It won't always work in the future.
Algorithms always change, people always change, competitors change. You need to do your research.
Use tools like Ubersuggest to see what works in your space, and what doesn't. See what made it work, what format is it in? What message type is it? What captions are they using? What gaming strategy? Are they asking for comments? Are they asking to tag friends? Are they giving away stuff? Are they doing contests?
So don't just ride or jump the bandwagon and follow everyone else, look for unique strategies that other people aren't leveraging yet. And typically, these earnings calls that I discussed earlier, or where they're going with their roadmap or features, that'll all help you get that edge. And when you keep looking for that, that'll help you, even as algorithms change.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #SocialMedia[+] Show More
RESOURCES & LINKS:
____________________________________________
Google My Business - http://www.google.com/business
____________________________________________
Tactic 1: Build up, one platform at a time.
You don't want to put all your eggs in one basket. Sure, focus is important, and the reason I say one at a time is you don't have the time to do five or 10 platforms, all at once. You want to look, where is your ideal audience on? Where's your ideal consumer on? Your ideal persona, right? Think about your ideal customer.
Wherever they're on, start with that channel. Then, start with the second place that they're on, then the third place, and then, you go from there. In the long run, of course, you want to take an omnichannel approach.
Yes, at first, even though you only can do one at a time, but if you don't expand to all of them, if that one goes down, you can be screwed. That's why I'm a big believer in the omnichannel approach.
Typically, what works for one social network, works for another. What works for one search engine, works for another.
Tactic 2: When a tactic sounds too good to be true, it probably is.
You know when people tell you automated bots to follow and unfollow people, block out ways to build links, automated content generation, automatic traffic generation, whatever the heck that means.
Any time it's too easy, it's probably over-used, it's going to get you penalized, it's going to screw your business, in the long run.
Tactic 3: You don't work for the algorithm. You want to help humans. It's not about pleasing Facebook. It's not about pleasing Twitter. It's about pleasing humans. Facebook wants to do what's best for humans, in an ideal world. So does Google, so does Twitter, so does Instagram.
That's why you have focus your marketing on humans, right? So, for example, what makes your audience tick? What content formats do they like? What topics do they love? What are their hardest challenges?
What are the goals that they're trying to accomplish? If you can help them with this stuff, you'll do better. If you can't, you won't. This will also protect you from algorithms in the long run because you're always trying to provide value.
Providing value usually means that's best for people. You'll also want to make sure that you're engaging with people. Are you engaging through comments? Are they even engaging with your content that you're creating?
Tactic 4: Always use new features that come out.
Whether it's FAQ snippets on Google, right? Ideally, that would be right when it comes out. Or Google My Business has a new feature, you use that. Or Facebook has videos now where they're going live, or Instagram has Stories.
Whatever it may be, use the latest and greatest, because typically, when they release these new features, they promote them so hard in their algorithms they give you extra love if you leverage them.
Listening to things like earnings calls from all these big digital marketing channels like the Googles and the Facebooks of the world. It helps you, and tells you what they're focusing on next.
Tactic 5: Keep testing new formats. Never rely on what works now. It won't always work in the future.
Algorithms always change, people always change, competitors change. You need to do your research.
Use tools like Ubersuggest to see what works in your space, and what doesn't. See what made it work, what format is it in? What message type is it? What captions are they using? What gaming strategy? Are they asking for comments? Are they asking to tag friends? Are they giving away stuff? Are they doing contests?
So don't just ride or jump the bandwagon and follow everyone else, look for unique strategies that other people aren't leveraging yet. And typically, these earnings calls that I discussed earlier, or where they're going with their roadmap or features, that'll all help you get that edge. And when you keep looking for that, that'll help you, even as algorithms change.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #SocialMedia[+] Show More
![How to Write Headlines People Can’t Help but Click [Powerful Formulas Included]](https://i.ytimg.com/vi/JOkowdWfD98/maxresdefault.jpg)
Now Playing
How to Write Headlines People Can’t Help but Click [Powerful Formulas Included]
How to Write Headlines People Can’t Help but Click [Powerful Formulas ...
How to Write Headlines People Can’t Help but Click [Powerful Formulas Included] || Eight out of 10 people read your headline but only 2 out of 10 will click through ...and read the rest of your article. It's all about the headline. Hi, everyone. Today I'm going to teach you how to write headlines that people can't help but to click, and powerful headline formulas are included in this video.
RESOURCES & LINKS:
____________________________________________
The Step-by-Step Guide to Writing Powerful Headlines [article]: https://neilpatel.com/blog/the-step-by-step-guide-to-writing-powerful-headlines/
The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included) [article]: https://neilpatel.com/blog/write-better-headlines/
____________________________________________
The first tip I have for you when it comes to headline generation is to write at least five different headlines.
You may not know what works best, what people love versus what you love. When you write five different headlines, you can go from there and AB test them. When you do this, you'll figure out what headlines perform the best and which doesn't.
This will give you ideas in the future when you're writing more headlines of what your readers like versus what they don't. That way, you're not just making decisions on your headlines based off of gut and then now starting to use data.
You'll also want to test length too, typically headlines that are under 50 characters from what we've tested do better than longer ones.
The second tip to writing amazing headlines is to use specific numbers and data points.
Instead of having a headline like, "I lost millions by doing X instead of Y," it could be, "How choosing X instead of Y cost me three million dollars, $452,928.
When you get very specific and granular in your headlines and that's a headline formula that's worked really well for me, you can also use that and borrow it and make it your own, I've found that I tend to get way more clicks and reads.
The more specific, the more intriguing, the more honesty and transparency that you're including, the more exactly the number is versus vague, you'll do better, because when you give a vague number, what does that seem like? Oh, it could be dishonest. It could be that you made it up. There's nothing that really backs that up.
The third tip, use words that drive action by giving readers rationales.
Tips, reasons, lessons, tricks, hacks, ideas, facts, lessons, wins. All those words help with clicks. These will peak the interest of potential readers and your click through rates should go up because they're like, "Oh, cool. This is actionable content versus non-actionable content."
Next tip I have for you, be creative with your adjectives.
Now, what sounds better? Nine interesting lessons I learned from A, B, and C. Or nine game changing lessons I learned from A, B, and C. You're going to go with the second one, of game changing lessons. You want to inspire people to click by showing them that they're going to get something beyond the ordinary.
If you're telling people there's 12 effortless ways they can double their search traffic, and all your tips are really hard to do, you're going to let people down the next time even if you have amazing article with amazing headline, no one's going to click and believe you because you just lost trust with your audience. So make sure you're not duping people as well.
The next tip I have for you is use fresh, timely information and make sure you're leveraging the fear of missing out.
You don't want people to scroll by our content and be like, "Oh, there's no urgency. I can get to that later." Because the chances are they're not going to come back and get to that later.
By letting people know it's fresh, by letting them know that it's immediate, it's just hot off the press, you're likely to get more clicks and more reads.
Creating a sense of urgency is a great way to get more clicks and more shares.
For example, I once wrote an article that talked about a SEO strategy that less than one percent of SEOs are using. The headline could be a dead-simple SEO strategy that less than 0.1% of SEOs are using.
00:00 - Introduction
00:31 Tip 1 - Having at least 5 different outlines ( A/B Test your headlines )
01:23 Tip 2 - Writing amazing headlines ( using specific numbers and data points
02:08 Tip 3 - Words that drives action, Give to the readers Rationales
02:31 Tip 4 - Be Creative with adjectives
03:13 Tip 5 - Use Fresh Timely information ( Sense of Urgency )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Copywriting[+] Show More
RESOURCES & LINKS:
____________________________________________
The Step-by-Step Guide to Writing Powerful Headlines [article]: https://neilpatel.com/blog/the-step-by-step-guide-to-writing-powerful-headlines/
The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included) [article]: https://neilpatel.com/blog/write-better-headlines/
____________________________________________
The first tip I have for you when it comes to headline generation is to write at least five different headlines.
You may not know what works best, what people love versus what you love. When you write five different headlines, you can go from there and AB test them. When you do this, you'll figure out what headlines perform the best and which doesn't.
This will give you ideas in the future when you're writing more headlines of what your readers like versus what they don't. That way, you're not just making decisions on your headlines based off of gut and then now starting to use data.
You'll also want to test length too, typically headlines that are under 50 characters from what we've tested do better than longer ones.
The second tip to writing amazing headlines is to use specific numbers and data points.
Instead of having a headline like, "I lost millions by doing X instead of Y," it could be, "How choosing X instead of Y cost me three million dollars, $452,928.
When you get very specific and granular in your headlines and that's a headline formula that's worked really well for me, you can also use that and borrow it and make it your own, I've found that I tend to get way more clicks and reads.
The more specific, the more intriguing, the more honesty and transparency that you're including, the more exactly the number is versus vague, you'll do better, because when you give a vague number, what does that seem like? Oh, it could be dishonest. It could be that you made it up. There's nothing that really backs that up.
The third tip, use words that drive action by giving readers rationales.
Tips, reasons, lessons, tricks, hacks, ideas, facts, lessons, wins. All those words help with clicks. These will peak the interest of potential readers and your click through rates should go up because they're like, "Oh, cool. This is actionable content versus non-actionable content."
Next tip I have for you, be creative with your adjectives.
Now, what sounds better? Nine interesting lessons I learned from A, B, and C. Or nine game changing lessons I learned from A, B, and C. You're going to go with the second one, of game changing lessons. You want to inspire people to click by showing them that they're going to get something beyond the ordinary.
If you're telling people there's 12 effortless ways they can double their search traffic, and all your tips are really hard to do, you're going to let people down the next time even if you have amazing article with amazing headline, no one's going to click and believe you because you just lost trust with your audience. So make sure you're not duping people as well.
The next tip I have for you is use fresh, timely information and make sure you're leveraging the fear of missing out.
You don't want people to scroll by our content and be like, "Oh, there's no urgency. I can get to that later." Because the chances are they're not going to come back and get to that later.
By letting people know it's fresh, by letting them know that it's immediate, it's just hot off the press, you're likely to get more clicks and more reads.
Creating a sense of urgency is a great way to get more clicks and more shares.
For example, I once wrote an article that talked about a SEO strategy that less than one percent of SEOs are using. The headline could be a dead-simple SEO strategy that less than 0.1% of SEOs are using.
00:00 - Introduction
00:31 Tip 1 - Having at least 5 different outlines ( A/B Test your headlines )
01:23 Tip 2 - Writing amazing headlines ( using specific numbers and data points
02:08 Tip 3 - Words that drives action, Give to the readers Rationales
02:31 Tip 4 - Be Creative with adjectives
03:13 Tip 5 - Use Fresh Timely information ( Sense of Urgency )
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Copywriting[+] Show More
Now Playing
How to Build 41,142 Backlinks From One Simple Hack
How to Build 41,142 Backlinks From One Simple Hack | There has to be ...
How to Build 41,142 Backlinks From One Simple Hack | There has to be an easier way to get backlinks than doing a ton of manual outreach and creating a ...ton of new content. And there is. Today I'm going to share with you how to build 41,142 backlinks from one simple hack.
RESOURCES & LINKS:
____________________________________________
Kissmetrics - https://www.kissmetricshq.com/
Ubersuggest - ubersuggest.org
Canva - https://www.canva.com
Infogram - https://infogram.com/
____________________________________________
Now what's this hack that I'm talking about? I'll go into detail on how to do it step by step and replicate the exact same results that we got. But this hack is infographics.
So back in the day I had this company called Kissmetrics and eventually, I bought the Kissmetrics domain and I redirected to neilpatel.com including all the content.
But within a two year period, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domain names, all from 47 infographics.
From a social media perspective in the last two years, these infographics have driven over 41,359 tweets and 20,859 likes.
The first step, what I want you to do is, within your industry, there are some popular keywords. Go to Ubersuggest, type in those keywords, real popular head terms.
Then I want you to go to the content ideas report and Ubersuggests, this will show you all the blog posts that have a ton of social shares, search traffic and backlinks based on keywords and popularity.
Look for any ones that are data-driven. Now, once you find the ones that are data-driven, I want you to go to those pages. You now have this blog post.
It has a ton of backlinks, a ton of search traffic, ton of social shares. That is data-driven. What's wrong with the data? It's hard to comprehend.
Next step, I want you to go to Canva or Infogram.
You can pick either solution, and I want you to go create an infographic with that data. Take that data, make it a very visual, easy to understand format. That way people can skim it, get the information. Make sure you cite your source, tell people where you got the data from. Mention the original source, link out to them.
You can't just jack their content. And of course, sprinkle in any tidbits of value-added information in a visual way that you can add that they didn't cover.
Typically, when you do this, people will want to share it, they'll want to link to it because it's more valuable than the text-based content. Who wants to read text when they can see everything in a beautiful image.
The next step, when you're creating your infographic, has five to six main points.
That way it's not overwhelming for people yet enough for them to be like, wow, this is cool. The five to six points need to flow together with each other. It needs to tell a story. I have an infographic from the Kissmetrics website on the meaning of colors. Which colors are used for luxury versus which colors are not used for luxury? All those things flow together. I can tell a story, creates a beautiful infographic.
The next step, go back to Ubersuggest. On that content ideas report, when you click the drop-down of links, it shows you all the people linking to that page. Now take that. I want you to head up all the people that linked to the original page and just be like, "Hey, I noticed you linked out to X, Y, and Z website.
I actually create an infographic with all that data. You can actually go here and bed that infographic into your blog post so that way people can understand the data and the message easier. If you use it, feel free to link back to my site. Cheers, Neil."
You'll find that a lot of people like, "Yeah, I already linked to the original. Why wouldn't I link to also beautiful infographic, embed it into my website so that way I can get more traffic."
The next thing I want you to do, when you have this infographic, also publish it on your site. That way people can link back, but use a plugin. If you're using WordPress, WP embeds code generator.
That way you can create a simple embed code that people can just copy and paste and that way, hey, for the people that you didn't email out, you'll still get traffic back because all these people are linking.
They're sharing it, right? Because some will link to it, some will share it, but it gets more people to your site. They can then copy and paste that embed code, also add it to their website.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/_Jc6UQNRCv8
#SEO #NeilPatel #LinkBuilding[+] Show More
RESOURCES & LINKS:
____________________________________________
Kissmetrics - https://www.kissmetricshq.com/
Ubersuggest - ubersuggest.org
Canva - https://www.canva.com
Infogram - https://infogram.com/
____________________________________________
Now what's this hack that I'm talking about? I'll go into detail on how to do it step by step and replicate the exact same results that we got. But this hack is infographics.
So back in the day I had this company called Kissmetrics and eventually, I bought the Kissmetrics domain and I redirected to neilpatel.com including all the content.
But within a two year period, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domain names, all from 47 infographics.
From a social media perspective in the last two years, these infographics have driven over 41,359 tweets and 20,859 likes.
The first step, what I want you to do is, within your industry, there are some popular keywords. Go to Ubersuggest, type in those keywords, real popular head terms.
Then I want you to go to the content ideas report and Ubersuggests, this will show you all the blog posts that have a ton of social shares, search traffic and backlinks based on keywords and popularity.
Look for any ones that are data-driven. Now, once you find the ones that are data-driven, I want you to go to those pages. You now have this blog post.
It has a ton of backlinks, a ton of search traffic, ton of social shares. That is data-driven. What's wrong with the data? It's hard to comprehend.
Next step, I want you to go to Canva or Infogram.
You can pick either solution, and I want you to go create an infographic with that data. Take that data, make it a very visual, easy to understand format. That way people can skim it, get the information. Make sure you cite your source, tell people where you got the data from. Mention the original source, link out to them.
You can't just jack their content. And of course, sprinkle in any tidbits of value-added information in a visual way that you can add that they didn't cover.
Typically, when you do this, people will want to share it, they'll want to link to it because it's more valuable than the text-based content. Who wants to read text when they can see everything in a beautiful image.
The next step, when you're creating your infographic, has five to six main points.
That way it's not overwhelming for people yet enough for them to be like, wow, this is cool. The five to six points need to flow together with each other. It needs to tell a story. I have an infographic from the Kissmetrics website on the meaning of colors. Which colors are used for luxury versus which colors are not used for luxury? All those things flow together. I can tell a story, creates a beautiful infographic.
The next step, go back to Ubersuggest. On that content ideas report, when you click the drop-down of links, it shows you all the people linking to that page. Now take that. I want you to head up all the people that linked to the original page and just be like, "Hey, I noticed you linked out to X, Y, and Z website.
I actually create an infographic with all that data. You can actually go here and bed that infographic into your blog post so that way people can understand the data and the message easier. If you use it, feel free to link back to my site. Cheers, Neil."
You'll find that a lot of people like, "Yeah, I already linked to the original. Why wouldn't I link to also beautiful infographic, embed it into my website so that way I can get more traffic."
The next thing I want you to do, when you have this infographic, also publish it on your site. That way people can link back, but use a plugin. If you're using WordPress, WP embeds code generator.
That way you can create a simple embed code that people can just copy and paste and that way, hey, for the people that you didn't email out, you'll still get traffic back because all these people are linking.
They're sharing it, right? Because some will link to it, some will share it, but it gets more people to your site. They can then copy and paste that embed code, also add it to their website.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/_Jc6UQNRCv8
#SEO #NeilPatel #LinkBuilding[+] Show More
Now Playing
7 Advanced Link Building Tactics That Skyrocket Rankings
7 Advanced Link Building Tactics That Skyrocket Rankings | I've talked ...
7 Advanced Link Building Tactics That Skyrocket Rankings | I've talked about link building for many years. You all know that if you want to rank on Google, you need ...to build links. Well, you can't buy them. Today I'm going to share seven advanced link building tactics that'll skyrocket your rankings.
RESOURCES & LINKS:
____________________________________________
Fiverr - https://www.fiverr.com
Google Alerts - https://www.google.com/alerts
BuzzSumo - https://buzzsumo.com/
SEMrush - https://www.semrush.com
Tony Robbins - https://www.tonyrobbins.com/
____________________________________________
The first tip I have for you is run an industry survey. Contact people in your industry, CEOs, executives, thought leaders. Tell them you're running a survey about a hot topic in your industry.
Ask them the questions. Then from there, compile the results. Send them your findings and ask them what they think. Now I want you to produce really pretty graphs.
The second tip I have for you, host a live event or a virtual summit.
So pick a really cool and specific topic theme for your event. If you don't have a niche, you'll find that it won't work well. Now you want to package it in a way that makes it really interesting for people to attend.
And the more people you get to email, the more of audience you'll have attended the event. And where you build the most amount of links is having a page dedicated with all the recordings, the cheat sheets, PDFs, courses.
All that stuff that people can download, make a really cool pretty landing page, email all the attendees. Not only will they share it, but you'll also find that a lot of them will link to it, and it's a great way to build links.
The third link building tip I have for you is case studies and ego bait.
Have you noticed that when you pick a case study and you create something that's super detailed and it breaks down how someone can do something step by steps such as a case study on how someone improved their conversion rates or traffic, but not just like, hey, this company increased it, and we did some SEO and content marketing and social media marketing.
The fourth tactic is leveraging maps. Maps are the new infographics.
Glen Allsopp figured this out. People love to see how stuff is distributed throughout the world. A good example of this is there are maps that show all the shipping containers that are in the ocean at the same time.
The fifth strategy is leveraging the Moving Man method, and this tactic is by Brian Dean.
You hear about a website in your industry, they have a ton of backlinks, they're rebranding, they're migrating to a new domain name.
Do a backlink analysis on their website. Find its most linked content pieces and create a better or equivalent version of them. By the time your competitor migrates to a new domain, hit up everyone who's still linking to the old outdated URL and let them know these pages no longer exist.
Tell them that you have a piece that's equivalent or better and suggest that they link back to you. It's a great simple way to get backlinks.
The sixth strategy, do a podcast tour. Search for podcasts that have had guests in the same industry as you.
You'll find a lot of podcasts that host interviews with these people who serve the same audience as you. Hit them up and offer to do an interview on a specific topic that could be valuable to their audience.
And when you do a podcast tour, and you hit up 15, 20, 30 of these podcasters, and you get on a handful of them, all of them will link back to your website.
The seventh advanced way is to find unlinked mentions of your brand. People who already mention your brand, your name are likely to link to your website. Monitor your brand through Google Alerts, BuzzSumo, and SEMrush. Actively search for them on Google.
Just use quotation marks in the search if your brand has more than one word. When you do this, you'll see everyone who's mentioned you.
Heck, if they link out to you in a brand mention and you think that it'd be more relevant if they include a keyword, pitch them on it.
You'll find not only that you'll get a link, but you'll get a link with a richer anchor text which will help boost your rankings.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/huslO12gw3U
#SEO #NeilPatel #LinkBuilding[+] Show More
RESOURCES & LINKS:
____________________________________________
Fiverr - https://www.fiverr.com
Google Alerts - https://www.google.com/alerts
BuzzSumo - https://buzzsumo.com/
SEMrush - https://www.semrush.com
Tony Robbins - https://www.tonyrobbins.com/
____________________________________________
The first tip I have for you is run an industry survey. Contact people in your industry, CEOs, executives, thought leaders. Tell them you're running a survey about a hot topic in your industry.
Ask them the questions. Then from there, compile the results. Send them your findings and ask them what they think. Now I want you to produce really pretty graphs.
The second tip I have for you, host a live event or a virtual summit.
So pick a really cool and specific topic theme for your event. If you don't have a niche, you'll find that it won't work well. Now you want to package it in a way that makes it really interesting for people to attend.
And the more people you get to email, the more of audience you'll have attended the event. And where you build the most amount of links is having a page dedicated with all the recordings, the cheat sheets, PDFs, courses.
All that stuff that people can download, make a really cool pretty landing page, email all the attendees. Not only will they share it, but you'll also find that a lot of them will link to it, and it's a great way to build links.
The third link building tip I have for you is case studies and ego bait.
Have you noticed that when you pick a case study and you create something that's super detailed and it breaks down how someone can do something step by steps such as a case study on how someone improved their conversion rates or traffic, but not just like, hey, this company increased it, and we did some SEO and content marketing and social media marketing.
The fourth tactic is leveraging maps. Maps are the new infographics.
Glen Allsopp figured this out. People love to see how stuff is distributed throughout the world. A good example of this is there are maps that show all the shipping containers that are in the ocean at the same time.
The fifth strategy is leveraging the Moving Man method, and this tactic is by Brian Dean.
You hear about a website in your industry, they have a ton of backlinks, they're rebranding, they're migrating to a new domain name.
Do a backlink analysis on their website. Find its most linked content pieces and create a better or equivalent version of them. By the time your competitor migrates to a new domain, hit up everyone who's still linking to the old outdated URL and let them know these pages no longer exist.
Tell them that you have a piece that's equivalent or better and suggest that they link back to you. It's a great simple way to get backlinks.
The sixth strategy, do a podcast tour. Search for podcasts that have had guests in the same industry as you.
You'll find a lot of podcasts that host interviews with these people who serve the same audience as you. Hit them up and offer to do an interview on a specific topic that could be valuable to their audience.
And when you do a podcast tour, and you hit up 15, 20, 30 of these podcasters, and you get on a handful of them, all of them will link back to your website.
The seventh advanced way is to find unlinked mentions of your brand. People who already mention your brand, your name are likely to link to your website. Monitor your brand through Google Alerts, BuzzSumo, and SEMrush. Actively search for them on Google.
Just use quotation marks in the search if your brand has more than one word. When you do this, you'll see everyone who's mentioned you.
Heck, if they link out to you in a brand mention and you think that it'd be more relevant if they include a keyword, pitch them on it.
You'll find not only that you'll get a link, but you'll get a link with a richer anchor text which will help boost your rankings.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/huslO12gw3U
#SEO #NeilPatel #LinkBuilding[+] Show More
Now Playing
9 Amazing Google Chrome Extensions That’ll Improve Your Traffic
9 Amazing Google Chrome Extensions That’ll Improve Your Traffic | ...
9 Amazing Google Chrome Extensions That’ll Improve Your Traffic | There are a lot of Chrome extensions out there that most marketers don't use. I'm actually surprised by how few ...of my friends and colleagues take advantage of Chrome extensions that can help them with their marketing and traffic generation. Today I'm going to share nine amazing Google Chrome extensions that will improve your traffic.
RESOURCES & LINKS:
____________________________________________
SEOquake - https://www.seoquake.com/index.html
MozBar - https://moz.com/products/pro/seo-toolbar
BuzzStream Buzzmarker - https://www.buzzstream.com/blog/install-buzzmarker-chrome.html
TubeBuddy - http://www.tubebuddy.com
Buffer - https://buffer.com/
Grammarly - http://www.grammarly.com/
BuzzSumo - https://buzzsumo.com/
Save to Pocket - https://getpocket.com/add/?ep=1
Check My Links - https://moz.com/blog/check-my-links-chrome-extension-a-link-builders-dream
____________________________________________
The first Chrome extension I have for you is SEOquake.
This is a great tool for understanding what your competition is ranking for in the organic search results. It also gives you a great idea as to what is displayed, and what paid ads your competitors are running, and which keywords they're targeting.
Now the second Chrome extension I have for you is a MozBar.
It provides details like LinkedIn analysis, domain authority. It also has a page analysis feature that allows you to get an overview of the title, the description, and even the schema.org markup of a page. And they have many more page level features as well. They also have link metrics and that shows you page authority, domain authority, which I already mentioned, and the number of linking root domains to any given page that you're searching.
The third Chrome extension is a BuzzStream Buzzmarker.
It's an amazing tool for outreach, networking, guest posting and link building. This will crawl any site that you visit and pull out the contact details for the people associated with the site. This will help you find editors, reporters, content marketers.
The next extension, TubeBuddy.
Amazing extension for your video marketing strategy. When you're viewing any video on YouTube, it'll show you the tags, the view counts, and so much more. Even better, when you upload your own video, it'll help suggest tags to you and help you optimize the metadata associated with the video that you just uploaded.
The fifth extension I have for you is Buffer.
This is great for personal branding and growing your authority as you can seamlessly post content to your followers as you browse and read your favorite blogs.
A lot of people are like, "Oh, I've got to update my Twitter profile, my Facebook. I got to keep going to all these platforms and manually put in content." Wouldn't it just be easier if you're just reading content, you click a button and boom, you can schedule it for later, and it goes into your promotional calendar?
The sixth extension I have for you is Grammarly.
It's actually my favorite extension period on Chrome altogether. The reason I love this is when I'm doing marketing based emails, or any work, and I do a ton through my email inbox, or even I'm writing a blog post in WordPress, it'll tell me any spelling mistakes. Now, Grammarly does have a paid version as well. I use a free one.
The seventh extension that you've got to check out is BuzzSumo.
It's an amazing extension for content creators. It'll give you idea of what content works in your niche. For example, any page you visit, let's say a competitor site, it'll tell you the social media engagement, how many social shares, unique pages and other items like that, and even backlinks.
It helps you target in real time what type of content you should be producing versus what kind of content you shouldn't be producing.
The eight Chrome extension I have for you is Save to Pocket.
This is super important in a role where there's endless amount of information. It's easy to get distracted while researching for your next article or building out your content strategy. Having a browser with dozens of tabs open can be distracting and hurt your productivity.
And last but not least, a Chrome extension that you should use is Check My Links.
This tool is essential for a link building strategy. It'll show you which links are working properly and which ones are broken for any page that you visit.
Broken links is one of the easiest and simplest ways to convince people to link to you, and this extension will help you find all those broken link opportunities.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/wePnT4uSNYA
#SEO #NeilPatel #Traffic[+] Show More
RESOURCES & LINKS:
____________________________________________
SEOquake - https://www.seoquake.com/index.html
MozBar - https://moz.com/products/pro/seo-toolbar
BuzzStream Buzzmarker - https://www.buzzstream.com/blog/install-buzzmarker-chrome.html
TubeBuddy - http://www.tubebuddy.com
Buffer - https://buffer.com/
Grammarly - http://www.grammarly.com/
BuzzSumo - https://buzzsumo.com/
Save to Pocket - https://getpocket.com/add/?ep=1
Check My Links - https://moz.com/blog/check-my-links-chrome-extension-a-link-builders-dream
____________________________________________
The first Chrome extension I have for you is SEOquake.
This is a great tool for understanding what your competition is ranking for in the organic search results. It also gives you a great idea as to what is displayed, and what paid ads your competitors are running, and which keywords they're targeting.
Now the second Chrome extension I have for you is a MozBar.
It provides details like LinkedIn analysis, domain authority. It also has a page analysis feature that allows you to get an overview of the title, the description, and even the schema.org markup of a page. And they have many more page level features as well. They also have link metrics and that shows you page authority, domain authority, which I already mentioned, and the number of linking root domains to any given page that you're searching.
The third Chrome extension is a BuzzStream Buzzmarker.
It's an amazing tool for outreach, networking, guest posting and link building. This will crawl any site that you visit and pull out the contact details for the people associated with the site. This will help you find editors, reporters, content marketers.
The next extension, TubeBuddy.
Amazing extension for your video marketing strategy. When you're viewing any video on YouTube, it'll show you the tags, the view counts, and so much more. Even better, when you upload your own video, it'll help suggest tags to you and help you optimize the metadata associated with the video that you just uploaded.
The fifth extension I have for you is Buffer.
This is great for personal branding and growing your authority as you can seamlessly post content to your followers as you browse and read your favorite blogs.
A lot of people are like, "Oh, I've got to update my Twitter profile, my Facebook. I got to keep going to all these platforms and manually put in content." Wouldn't it just be easier if you're just reading content, you click a button and boom, you can schedule it for later, and it goes into your promotional calendar?
The sixth extension I have for you is Grammarly.
It's actually my favorite extension period on Chrome altogether. The reason I love this is when I'm doing marketing based emails, or any work, and I do a ton through my email inbox, or even I'm writing a blog post in WordPress, it'll tell me any spelling mistakes. Now, Grammarly does have a paid version as well. I use a free one.
The seventh extension that you've got to check out is BuzzSumo.
It's an amazing extension for content creators. It'll give you idea of what content works in your niche. For example, any page you visit, let's say a competitor site, it'll tell you the social media engagement, how many social shares, unique pages and other items like that, and even backlinks.
It helps you target in real time what type of content you should be producing versus what kind of content you shouldn't be producing.
The eight Chrome extension I have for you is Save to Pocket.
This is super important in a role where there's endless amount of information. It's easy to get distracted while researching for your next article or building out your content strategy. Having a browser with dozens of tabs open can be distracting and hurt your productivity.
And last but not least, a Chrome extension that you should use is Check My Links.
This tool is essential for a link building strategy. It'll show you which links are working properly and which ones are broken for any page that you visit.
Broken links is one of the easiest and simplest ways to convince people to link to you, and this extension will help you find all those broken link opportunities.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/wePnT4uSNYA
#SEO #NeilPatel #Traffic[+] Show More
Now Playing
How to Find Hundreds of Thousands of SEO Keywords For Free
How to Find Hundreds of Thousands of SEO Keywords For Free | A few ...
How to Find Hundreds of Thousands of SEO Keywords For Free | A few years ago, you would need a handful of tools if you wanted to find keywords for ...your content and SEO strategy. Especially if you want to figure out what your competitors are doing in this space, and how you can beat them. But today, I'm going to teach you how to do all that with one tool and best of all, for free. Today, I'm going to teach you how to find hundreds of thousands of SEO keywords for free.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
So what's this tool? Well you can probably guess it.
It's Ubersuggest, it's my own marketing tool. And it's free, I'm not making money off this. Technically, the more of you that use it the more it cost me in server costs. But what I'm going to do it break down how you can find hundreds of thousands of keywords for free.
So first, on Ubersuggest, there's different type of keyword reports. If you type in a keyword like dog, you're going to see some basic keyword options. You're going to see some suggestive keywords, related keywords, but there's also questions, comparisons, and prepositions.
This is important because this shows you other keywords that people are typing in that not too many people are targeting. When someone has a question, they're looking for answer. And if you can provide the answer, and your answer is your product or service, you ca bet you're going to generate some sales.
Comparisons, if someone's comparing one company to another, you can bet they're ready to make a decision. These are all examples of good keywords. Same with prepositions, it's another place to find amazing keywords that most people aren't touching.
Now once you figure out the keywords from the comparisons, prepositions, questions, I want you to go into your articles that already get traffic and Ubersuggest will show you that. So if you type in your domain name, you'll see a report that is the traffic analyzer overview.
Now, if you scroll down and you go to top pages, you'll see your top pages. And you click on keywords, it'll show you all the keywords that drives traffic to those top pages.
Take those keywords, type them in into Ubersuggest. When you type those keywords in you'll be able to find questions, comparisons, and prepositions for all those keywords.
Once you find those, take those keywords that Ubersuggest spits out in the keyword ideas report, and then go and integrate them into those top pages that are already ranking for the head terms.
The next thing I want you to do is type in a competitor URL into Ubersuggest.
When you type in a competitor URL into Ubersuggest, it'll show you all the keywords that they're ranking for. All you have to do is scroll down, click on keywords, it'll show you the SEO keywords that your competitors are ranking for. And you can go through them and this will give you idea of all the keywords that they're ranking for.
Now I want you to do one other thing. You've already typed in your competitor URLs, to to their top pages. This will show you that the type of content that they're creating. Now that you seen the type of content that they're creating, here's what you can do that's really cool.
Type it into Ubersuggest, and click on content ideas. This content ideas report will show you all the blog articles that are very similar to your competitors. Take them all, look at the content, and make sure that whatever you're writing is better than all the ones there.
And Ubersuggest will show you all the keywords that each of those articles are ranking for as well. This will give you ideas of keywords that you should integrate into your blog post. In addition to that, you now have a list of all the people that are linking to your competitors.
You should hit them all up and beg them for a link and tell them how your version provides more value and break down how, be very specific on how they should consider linking to you as well.
Now, another thing that I would do if you want to get the most value out of Ubersuggest, is go and look in Ubersuggest, go to the site audit report, it'll show you all the duplicate titles and meta descriptions that you have.
And go and look to see if you can integrate any of these new keywords that you've researched into any of the duplicate titles and meta descriptions. So there's a lot of other features in Ubersuggest, I just want to show you those because it helps you find way more keywords.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/0HRCWqFUlOY
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
So what's this tool? Well you can probably guess it.
It's Ubersuggest, it's my own marketing tool. And it's free, I'm not making money off this. Technically, the more of you that use it the more it cost me in server costs. But what I'm going to do it break down how you can find hundreds of thousands of keywords for free.
So first, on Ubersuggest, there's different type of keyword reports. If you type in a keyword like dog, you're going to see some basic keyword options. You're going to see some suggestive keywords, related keywords, but there's also questions, comparisons, and prepositions.
This is important because this shows you other keywords that people are typing in that not too many people are targeting. When someone has a question, they're looking for answer. And if you can provide the answer, and your answer is your product or service, you ca bet you're going to generate some sales.
Comparisons, if someone's comparing one company to another, you can bet they're ready to make a decision. These are all examples of good keywords. Same with prepositions, it's another place to find amazing keywords that most people aren't touching.
Now once you figure out the keywords from the comparisons, prepositions, questions, I want you to go into your articles that already get traffic and Ubersuggest will show you that. So if you type in your domain name, you'll see a report that is the traffic analyzer overview.
Now, if you scroll down and you go to top pages, you'll see your top pages. And you click on keywords, it'll show you all the keywords that drives traffic to those top pages.
Take those keywords, type them in into Ubersuggest. When you type those keywords in you'll be able to find questions, comparisons, and prepositions for all those keywords.
Once you find those, take those keywords that Ubersuggest spits out in the keyword ideas report, and then go and integrate them into those top pages that are already ranking for the head terms.
The next thing I want you to do is type in a competitor URL into Ubersuggest.
When you type in a competitor URL into Ubersuggest, it'll show you all the keywords that they're ranking for. All you have to do is scroll down, click on keywords, it'll show you the SEO keywords that your competitors are ranking for. And you can go through them and this will give you idea of all the keywords that they're ranking for.
Now I want you to do one other thing. You've already typed in your competitor URLs, to to their top pages. This will show you that the type of content that they're creating. Now that you seen the type of content that they're creating, here's what you can do that's really cool.
Type it into Ubersuggest, and click on content ideas. This content ideas report will show you all the blog articles that are very similar to your competitors. Take them all, look at the content, and make sure that whatever you're writing is better than all the ones there.
And Ubersuggest will show you all the keywords that each of those articles are ranking for as well. This will give you ideas of keywords that you should integrate into your blog post. In addition to that, you now have a list of all the people that are linking to your competitors.
You should hit them all up and beg them for a link and tell them how your version provides more value and break down how, be very specific on how they should consider linking to you as well.
Now, another thing that I would do if you want to get the most value out of Ubersuggest, is go and look in Ubersuggest, go to the site audit report, it'll show you all the duplicate titles and meta descriptions that you have.
And go and look to see if you can integrate any of these new keywords that you've researched into any of the duplicate titles and meta descriptions. So there's a lot of other features in Ubersuggest, I just want to show you those because it helps you find way more keywords.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/0HRCWqFUlOY
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Types of Keywords That Never Sell (Stop Wasting Your Time With Them)
There're a lot of extremely competitive keywords out there. From ...
There're a lot of extremely competitive keywords out there. From pharmaceutical keywords to online gambling keywords to payday loans and credit cards and banking term. These are all competitive keywords ...that multi-billion dollar companies are already investing hundreds and thousands, if not millions of dollars to go after. And if you go after them, you're not going to do well. And those aren't the only type of keywords. There's a lot of other keywords that if you go after, you're going to be wasting your time. Today I'm going to go over the types of keywords that never sell. These are the keywords that you should stop wasting your time with because if you go after them, you're not going to generate any sales.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
How to Find Hundreds of Thousands of SEO Keywords For Free [video]: https://youtu.be/0HRCWqFUlOY
____________________________________________
The first type of keyword that you should avoid is generic keywords.
You'll attract visitors that have no interest what you're offering. They don't qualify visitors in any way. For example, if you just want to rank for credit cards, sure you're going to get a lot of traffic and a very, very, very, very tiny percentage of those people may convert, but heres the thing.
The amount of cost, the money, the time you put into to rank for that term is going to be so expensive for how much revenue you make, it's not worth it. In most cases you're going to lose money and not have a positive ROI. You don't want to go after generic keywords.
You're better off going after very specific terms, and the terms you should avoid are industry specific keywords which gets into the next type of keywords you should avoid.
You know that technical jargon that people use? Well, most people who are in the industry may know about it, but most your buyers aren't going to be in your industry so they're not going to use it as much. So when you go after these terms that have all this Technical Jargon, sure you may get some traffic, but they're not going to do well.
For example, I'm in the SEO industry. If I go after terms like schema markup, sure I'm going to get more SEO's to my website, but I'm not going to get potential buyers coming to my website who are ready to buy. Most of my buyers don't know even what schema markup is.
The next type of keyword that you should avoid: Keywords with the wrong intent. Keywords that only bring in visitors for free information are the worst! For example, if you're getting people to your site for free college advice, free SEO advice, free marketing advice, whatever it has in there, right, if it has free in there, chances are not anyone's going to really spend any money with you.
The next keyword that you should avoid going after is keywords that are Out of Context. Look, when someone's searching for things like storage, it could mean that they want self-storage or boxes or storage for their personal computer or cloud computing, has many different meanings. Same with apple.
Are they looking for Apple Computer or they're looking for the food that they are eating? So you want to make sure you avoid generic keywords that are Out of Context because they're very unlikely to convert, and your user metrics are going to be messed up which is going to really hurt your search rankings.
The next group of keywords are keywords with Unrelated Informational Intent. If you focus on keywords that don't have to do with your product or service, that will give you the wrong type of traffic. They'll give you top-of-funnel traffic that may drive awareness, but not sales.
If you have a lot of extra money to blow, sure, go and do this, but if you need to make revenue, I would avoid these keywords at all cost. Later, once your business is more established, you're making money, sure, you can consider going after them, but in the early days, I would avoid them .
The next group of keywords, they're ones that are Too Competitive. Keywords that have to much competition, keywords that usually have buyer intent within the keywords. Keywords such as cheap laptops or where's the best place to buy a laptop?
Right, all of those are specific buyer intent keywords that are going to be super competitive and hard to go after. If you're not sure if the keywords you're going after are easy to go after or hard, use Ubersuggest, it's free.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/L5kro6xW8eU
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
How to Find Hundreds of Thousands of SEO Keywords For Free [video]: https://youtu.be/0HRCWqFUlOY
____________________________________________
The first type of keyword that you should avoid is generic keywords.
You'll attract visitors that have no interest what you're offering. They don't qualify visitors in any way. For example, if you just want to rank for credit cards, sure you're going to get a lot of traffic and a very, very, very, very tiny percentage of those people may convert, but heres the thing.
The amount of cost, the money, the time you put into to rank for that term is going to be so expensive for how much revenue you make, it's not worth it. In most cases you're going to lose money and not have a positive ROI. You don't want to go after generic keywords.
You're better off going after very specific terms, and the terms you should avoid are industry specific keywords which gets into the next type of keywords you should avoid.
You know that technical jargon that people use? Well, most people who are in the industry may know about it, but most your buyers aren't going to be in your industry so they're not going to use it as much. So when you go after these terms that have all this Technical Jargon, sure you may get some traffic, but they're not going to do well.
For example, I'm in the SEO industry. If I go after terms like schema markup, sure I'm going to get more SEO's to my website, but I'm not going to get potential buyers coming to my website who are ready to buy. Most of my buyers don't know even what schema markup is.
The next type of keyword that you should avoid: Keywords with the wrong intent. Keywords that only bring in visitors for free information are the worst! For example, if you're getting people to your site for free college advice, free SEO advice, free marketing advice, whatever it has in there, right, if it has free in there, chances are not anyone's going to really spend any money with you.
The next keyword that you should avoid going after is keywords that are Out of Context. Look, when someone's searching for things like storage, it could mean that they want self-storage or boxes or storage for their personal computer or cloud computing, has many different meanings. Same with apple.
Are they looking for Apple Computer or they're looking for the food that they are eating? So you want to make sure you avoid generic keywords that are Out of Context because they're very unlikely to convert, and your user metrics are going to be messed up which is going to really hurt your search rankings.
The next group of keywords are keywords with Unrelated Informational Intent. If you focus on keywords that don't have to do with your product or service, that will give you the wrong type of traffic. They'll give you top-of-funnel traffic that may drive awareness, but not sales.
If you have a lot of extra money to blow, sure, go and do this, but if you need to make revenue, I would avoid these keywords at all cost. Later, once your business is more established, you're making money, sure, you can consider going after them, but in the early days, I would avoid them .
The next group of keywords, they're ones that are Too Competitive. Keywords that have to much competition, keywords that usually have buyer intent within the keywords. Keywords such as cheap laptops or where's the best place to buy a laptop?
Right, all of those are specific buyer intent keywords that are going to be super competitive and hard to go after. If you're not sure if the keywords you're going after are easy to go after or hard, use Ubersuggest, it's free.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/L5kro6xW8eU
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Wix vs Wordpress vs Squarespace Which One is The Best For SEO
Wix, Wordpress, Squarespace. There are so many platforms out there. ...
Wix, Wordpress, Squarespace. There are so many platforms out there. How do you know which one's the best for SEO? Which one should you use? Wordpress is free, Wix cost ...money Squarespace is also out there. There's just so many options, how do you know which ones to choose from? They're all really popular. Today I'm going to talk about Wix versus Wordpress versus Squarespace. Which one is the best for SEO?
RESOURCES & LINKS:
____________________________________________
Wix - wix.com
Wordpress - https://wordpress.org/
Squarespace - https://www.squarespace.com/
Yoast SEO plugin - https://yoast.com/
BuiltWith - https://builtwith.com/
Quora - https://www.quora.com/
____________________________________________
Before we dive into each of the platforms, let's go over some basic stats that I got from BuiltWith.
WordPress currently powers more than 50% of the web. Literally, more than 50% of the web. Wix, according to BuiltWith, they come in second with roughly 7% of all websites and Squarespace, they come in third with over 4% of the websites.
Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versus WordPress versus Squarespace.
And they were trying to breakdown all right you know which ones drive more traffic and here are some stats that they found out. 46.1% of WordPress domain names get organic traffic against 1.4% of Wix domain names. Now similar Squarespace, they were at roughly 15.1% of search traffic.
Now, you're probably thinking, hey Squarespace, Wix, WordPress, doesn't that pretty much answer it? No, and even they weren't trying to say one was better than the other. The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical.
While someone whose using Wix, may not really know SEO as well, for example. So you couldn't just compare them right? It wouldn't be an apples to apples comparison. So let's go over each platform. WordPress, it's the most popular one.
It's really good if you're SEO savvy because there is just so much flexibility and customization that you can on WordPress that you can't do with other platforms out there. The cool part about WordPress is it's simple in which you just add in plugins.
From the Yoast SEO plugin to the all in one SEO pack to broken link checker. It pretty much has plugins that any SEO would need. Support is easy to find because there's so many people who use WordPress.
There's support forums, there's videos online. You can find tons of answers even on YouTube. Even on Q and A sites like Quora.
They also offer templates, so you can have a website that is already optimized for mobile speed versus one that isn't optimized for mobile speed. And now let's get into some cons. If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well.
You don't necessarily need any technical skill set, but it isn't as simple as drag and dropping compared to some of the other platforms.
So in other words, if you want to customize the experience, a little here a little there, you do need to know some code or you need to hire someone to help you out.
Now the second platform Wix, if SEO isn't your priority and you just want something that's simple, easy to use, like an easy to use CMS then it's a great solution for you.
Now some pros of Wix, it includes an SEO wizard that optimizes your site automatically. That makes it really easy if you have a new website.
Now some cons of Wix. The first big con is there's not too much customization of metadata, titles, or URLs. Another big one is a lot of time it takes your site a little bit longer to get indexed and the reason being is some of the Wix based sites they use a lot of AJAX which causes some slow down.
Now the third platform, Squarespace. It's good for small, simple sites that don't require anyone to know much about SEO. Some pros, the site offers really pretty designs and of course they also have some nice site architecture built in.
They also allow for custom title tag and metadata which is great and it supports functions like XML sitemaps, storewatch.TXC however you can't really edit them so this is kind of a pro and a con.
00:00 - Introduction
02:02 - Wordpress - Most technically advanced and customizable platform.
03:25 - Wix- If SEO isn’t your priority, and you just want a simple and easy to use CMS
04:27 - Squarespace - Good for small and simple sites
05:34 - The bottom line is: All the platforms has Pros and Cons…
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/iN8zqppelP4
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Wix - wix.com
Wordpress - https://wordpress.org/
Squarespace - https://www.squarespace.com/
Yoast SEO plugin - https://yoast.com/
BuiltWith - https://builtwith.com/
Quora - https://www.quora.com/
____________________________________________
Before we dive into each of the platforms, let's go over some basic stats that I got from BuiltWith.
WordPress currently powers more than 50% of the web. Literally, more than 50% of the web. Wix, according to BuiltWith, they come in second with roughly 7% of all websites and Squarespace, they come in third with over 4% of the websites.
Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versus WordPress versus Squarespace.
And they were trying to breakdown all right you know which ones drive more traffic and here are some stats that they found out. 46.1% of WordPress domain names get organic traffic against 1.4% of Wix domain names. Now similar Squarespace, they were at roughly 15.1% of search traffic.
Now, you're probably thinking, hey Squarespace, Wix, WordPress, doesn't that pretty much answer it? No, and even they weren't trying to say one was better than the other. The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical.
While someone whose using Wix, may not really know SEO as well, for example. So you couldn't just compare them right? It wouldn't be an apples to apples comparison. So let's go over each platform. WordPress, it's the most popular one.
It's really good if you're SEO savvy because there is just so much flexibility and customization that you can on WordPress that you can't do with other platforms out there. The cool part about WordPress is it's simple in which you just add in plugins.
From the Yoast SEO plugin to the all in one SEO pack to broken link checker. It pretty much has plugins that any SEO would need. Support is easy to find because there's so many people who use WordPress.
There's support forums, there's videos online. You can find tons of answers even on YouTube. Even on Q and A sites like Quora.
They also offer templates, so you can have a website that is already optimized for mobile speed versus one that isn't optimized for mobile speed. And now let's get into some cons. If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well.
You don't necessarily need any technical skill set, but it isn't as simple as drag and dropping compared to some of the other platforms.
So in other words, if you want to customize the experience, a little here a little there, you do need to know some code or you need to hire someone to help you out.
Now the second platform Wix, if SEO isn't your priority and you just want something that's simple, easy to use, like an easy to use CMS then it's a great solution for you.
Now some pros of Wix, it includes an SEO wizard that optimizes your site automatically. That makes it really easy if you have a new website.
Now some cons of Wix. The first big con is there's not too much customization of metadata, titles, or URLs. Another big one is a lot of time it takes your site a little bit longer to get indexed and the reason being is some of the Wix based sites they use a lot of AJAX which causes some slow down.
Now the third platform, Squarespace. It's good for small, simple sites that don't require anyone to know much about SEO. Some pros, the site offers really pretty designs and of course they also have some nice site architecture built in.
They also allow for custom title tag and metadata which is great and it supports functions like XML sitemaps, storewatch.TXC however you can't really edit them so this is kind of a pro and a con.
00:00 - Introduction
02:02 - Wordpress - Most technically advanced and customizable platform.
03:25 - Wix- If SEO isn’t your priority, and you just want a simple and easy to use CMS
04:27 - Squarespace - Good for small and simple sites
05:34 - The bottom line is: All the platforms has Pros and Cons…
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/iN8zqppelP4
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
What are the MAJOR changes in SEO for 2023?
Google makes over 3,200 algorithm updates per year. You can imagine, ...
Google makes over 3,200 algorithm updates per year. You can imagine, in 2023, a lot is going to change. Today, I'm going to break down the major changes in SEO ...for 2022.
RESOURCES & LINKS:
____________________________________________
Jumpshot - https://www.jumpshot.com/
SparkToro - https://sparktoro.com/
Merkle - https://www.merkleinc.com/
Shopify - https://www.shopify.com/
Path Interactive - https://www.pathinteractive.com/
UberSuggest - https://neilpatel.com/ubersuggest/
ClickFlow - https://www.clickflow.com/
NeilPatel.com - https://neilpatel.com/
Hello Bar - https://www.hellobar.com/
ManyChat: https://manychat.com/
MobileMonkey - https://mobilemonkey.com/
____________________________________________
So, what's going to happen in 2021?
Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click.
That means almost half of all searches on Google won't send traffic to any website at all. People are either giving up on searches or they're getting the answers right then and there from Google. In 2021, I expect that to increase even more.
The second big change is that the number of visitors that people are going to get from organic traffic is going to continue to decline.
Sure, it's being made up at the same time by more people coming online and using Google. But according to Merkle, the total visits produced by organic search fell 6% year over year in Q2 of 2019. And mobile was the one that got hit the hardest. Where visit growth dropped by 13% in Q1 of 2019, to 5% in Q2 of 2019.
The third big change that I see, Google is going to be competing more heavily with Amazon.
If you've already looked at Shopify, their company's been on a tear, right? Shopify right now, at least according to the Wall Street, is the Amazon alternative. It's your own way for anyone to create their own eCommerce store.
Google, this year already, or in 2019, has released a Buy on Google feature, right? This allows people to buy eCommerce products directly on Google.
The fourth change, more people are going to get the information that they need through rich snippets.
According to the study by Path Interactive on people aged between 13 and 18, a whopping 40% get the information they need from a snippet without clicking through.
Now, this doesn't mean that hey, we're getting less traffic by Google and they're evil. Think of it this way, a lot of those people are just looking for an answer.
You're going to see Google making more changes than in just flights. because they've had this for a while.
By them improving the user experience, sure, you may get less traffic, but A, by Google providing a better experience, more people are going to be using Google, which should help you get more traffic. B, more people are also coming online, which also helps you get more traffic. And C, a lot of those people that Google's answering the questions for, when they land on your website, they're not buying anything anyways.
So, what you'll see a trend in 2021 as well if Google's answering people's questions without them going to your website, the traffic you are getting, should increase in conversion rates as well.
I don't want to end things with you thinking that, hey, Google is evil. Because they're not. They're actually a really good company. They even have amazing perks, like giving their employees discounts and money back if they do things like drive an Earth-friendly car, right?
This is nice, so I want to give you five tips to help you with all the changes that Google is about to make.
The first tip I have for you is to become a master at uncovering search intent.
Look, most marketers are just looking for keywords that they should target. It's not about keywords, it's about problems. When someone searches for something, a lot of times, they have questions, they're looking for comparisons, right? Comparing one business to another to figure out, hey, what product or service should I buy? So, you can use Uber Suggest for that.
The second tip I have for you to increase your CTR. Write compelling titles.
It's all about getting people to click on your listing. Heck, even if you're not at the top, it doesn't mean that you can't get more clicks than the listing above you. You can do things like creating a compelling title, using keywords in your title that your competition isn't using, writing amazing meta descriptions that people want to click through and read.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TSJEQFtbOLA
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Jumpshot - https://www.jumpshot.com/
SparkToro - https://sparktoro.com/
Merkle - https://www.merkleinc.com/
Shopify - https://www.shopify.com/
Path Interactive - https://www.pathinteractive.com/
UberSuggest - https://neilpatel.com/ubersuggest/
ClickFlow - https://www.clickflow.com/
NeilPatel.com - https://neilpatel.com/
Hello Bar - https://www.hellobar.com/
ManyChat: https://manychat.com/
MobileMonkey - https://mobilemonkey.com/
____________________________________________
So, what's going to happen in 2021?
Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click.
That means almost half of all searches on Google won't send traffic to any website at all. People are either giving up on searches or they're getting the answers right then and there from Google. In 2021, I expect that to increase even more.
The second big change is that the number of visitors that people are going to get from organic traffic is going to continue to decline.
Sure, it's being made up at the same time by more people coming online and using Google. But according to Merkle, the total visits produced by organic search fell 6% year over year in Q2 of 2019. And mobile was the one that got hit the hardest. Where visit growth dropped by 13% in Q1 of 2019, to 5% in Q2 of 2019.
The third big change that I see, Google is going to be competing more heavily with Amazon.
If you've already looked at Shopify, their company's been on a tear, right? Shopify right now, at least according to the Wall Street, is the Amazon alternative. It's your own way for anyone to create their own eCommerce store.
Google, this year already, or in 2019, has released a Buy on Google feature, right? This allows people to buy eCommerce products directly on Google.
The fourth change, more people are going to get the information that they need through rich snippets.
According to the study by Path Interactive on people aged between 13 and 18, a whopping 40% get the information they need from a snippet without clicking through.
Now, this doesn't mean that hey, we're getting less traffic by Google and they're evil. Think of it this way, a lot of those people are just looking for an answer.
You're going to see Google making more changes than in just flights. because they've had this for a while.
By them improving the user experience, sure, you may get less traffic, but A, by Google providing a better experience, more people are going to be using Google, which should help you get more traffic. B, more people are also coming online, which also helps you get more traffic. And C, a lot of those people that Google's answering the questions for, when they land on your website, they're not buying anything anyways.
So, what you'll see a trend in 2021 as well if Google's answering people's questions without them going to your website, the traffic you are getting, should increase in conversion rates as well.
I don't want to end things with you thinking that, hey, Google is evil. Because they're not. They're actually a really good company. They even have amazing perks, like giving their employees discounts and money back if they do things like drive an Earth-friendly car, right?
This is nice, so I want to give you five tips to help you with all the changes that Google is about to make.
The first tip I have for you is to become a master at uncovering search intent.
Look, most marketers are just looking for keywords that they should target. It's not about keywords, it's about problems. When someone searches for something, a lot of times, they have questions, they're looking for comparisons, right? Comparing one business to another to figure out, hey, what product or service should I buy? So, you can use Uber Suggest for that.
The second tip I have for you to increase your CTR. Write compelling titles.
It's all about getting people to click on your listing. Heck, even if you're not at the top, it doesn't mean that you can't get more clicks than the listing above you. You can do things like creating a compelling title, using keywords in your title that your competition isn't using, writing amazing meta descriptions that people want to click through and read.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TSJEQFtbOLA
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How To Build Pages That Rank #1 On Google Consistently | SEO Tips
How To Build Pages That Rank #1 On Google Consistently | SEO isn't ...
How To Build Pages That Rank #1 On Google Consistently | SEO isn't new, it's been going on for a very long time. Heck, I've been an SEO for over ...10 years. With all the data out there, there must be a formula that we can all copy, right? Well, there is. Today I'm going to break down how to build pages that rank number one on Google consistently.
RESOURCES & LINKS:
____________________________________________
Backlinko - https://backlinko.com/
Authority Hacker - https://www.authorityhacker.com/
Ahrefs - https://ahrefs.com/
Ubersuggest - ubersuggest.org
Moz - https://moz.com/
____________________________________________
What are these things that you need to know if you want to continually rank number one or even on page one of Google? So here's some data that we found around the web. And a lot of the data that we found is from Backlinko, Authority Hacker, and Ahrefs. So let's dive right in.
The first trend that we saw, ask a question in your title. Question-based title tags typically see a 14% higher CTR rate. In other words, you want clicks.
If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one listing, what do you think that tells Google? It tells Google that the number two listing should be number one, and the number one listing should be number two.
The second thing that we found, is title tags between 15 and 40 characters tend to do really well. Are those ones that, hey, you want to have a title tag that's as long as possible, as many keywords in there? We found that nowadays shorter title tags do extremely well.
One of the big reasons for this is, a lot of us are on mobile devices now, we're no longer just using laptops or desktops computers. A lot of us use mobile devices, heck, Google now has more searches for mobile devices then they do from desktop computers. It shows you that short and to the point does very well.
The third tip I have for you is to add meta descriptions. I know this seems common sense, but everyone's like yeah, we all have meta descriptions.
Well, a lot of the sites that we're seeing, when we're crawling using Ubersuggest, with our own app, we found that over 30% of the sites that we're crawling on a daily basis, don't even have meta tags.
Now, here's the thing, by adding a meta description you can get 5.8% more clicks. It's simple, it's easy to do because that way you are controlling the language, the text, the message that you're conveying which makes your copy more appealing than your competition.
The fourth tip I have for you, optimize for featured snippets.
And adding structured markups to your site helps with that. It also makes your site very mobile-friendly, which helps you get more traffic as well.
So add structured markup, because that way it'll increase the odds that you can be placed in the featured snippet box.
The fifth tip I have for you, keyword placement and density, it still matters. According to the study done by Authority Hacker, after they analyzed a million SERPS, it was determined that placing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this showed a much higher correlation to ranking on page one.
The sixth tip is to add your keywords in the URL. On average, URLs with keywords had a 45% higher CTR, then URLs that did not contain the keyword that people are searching for.
You know you've seen this clickbaity title tags, and meta descriptions, and sure, doing those kinds of things can help, but having your keyword in the URL also tells the searcher, that hey, this result is what I'm looking for.
The seventh tip I have for you, optimize for the parent topic.
So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page, that talks about SEO and its overview, then they go into each and every single different section of SEO, from on-page optimization, to link building, and they all flow back up to the parent page, through internal linking. Now when you do that, it helps you rank higher.
Now last but not least, the eight tip I have for you, according to a study by Brian Dean, long-form pages are the most predominant on page one.
Now that doesn't mean that if you just write long copy, you're automatically going to get on page one, assuming that people want to read the long-form. If someones just searching for two plus two, they want the answer that two plus two equals four, they don't want to five thousand word article.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LEUb_wTHv4I
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Backlinko - https://backlinko.com/
Authority Hacker - https://www.authorityhacker.com/
Ahrefs - https://ahrefs.com/
Ubersuggest - ubersuggest.org
Moz - https://moz.com/
____________________________________________
What are these things that you need to know if you want to continually rank number one or even on page one of Google? So here's some data that we found around the web. And a lot of the data that we found is from Backlinko, Authority Hacker, and Ahrefs. So let's dive right in.
The first trend that we saw, ask a question in your title. Question-based title tags typically see a 14% higher CTR rate. In other words, you want clicks.
If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one listing, what do you think that tells Google? It tells Google that the number two listing should be number one, and the number one listing should be number two.
The second thing that we found, is title tags between 15 and 40 characters tend to do really well. Are those ones that, hey, you want to have a title tag that's as long as possible, as many keywords in there? We found that nowadays shorter title tags do extremely well.
One of the big reasons for this is, a lot of us are on mobile devices now, we're no longer just using laptops or desktops computers. A lot of us use mobile devices, heck, Google now has more searches for mobile devices then they do from desktop computers. It shows you that short and to the point does very well.
The third tip I have for you is to add meta descriptions. I know this seems common sense, but everyone's like yeah, we all have meta descriptions.
Well, a lot of the sites that we're seeing, when we're crawling using Ubersuggest, with our own app, we found that over 30% of the sites that we're crawling on a daily basis, don't even have meta tags.
Now, here's the thing, by adding a meta description you can get 5.8% more clicks. It's simple, it's easy to do because that way you are controlling the language, the text, the message that you're conveying which makes your copy more appealing than your competition.
The fourth tip I have for you, optimize for featured snippets.
And adding structured markups to your site helps with that. It also makes your site very mobile-friendly, which helps you get more traffic as well.
So add structured markup, because that way it'll increase the odds that you can be placed in the featured snippet box.
The fifth tip I have for you, keyword placement and density, it still matters. According to the study done by Authority Hacker, after they analyzed a million SERPS, it was determined that placing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this showed a much higher correlation to ranking on page one.
The sixth tip is to add your keywords in the URL. On average, URLs with keywords had a 45% higher CTR, then URLs that did not contain the keyword that people are searching for.
You know you've seen this clickbaity title tags, and meta descriptions, and sure, doing those kinds of things can help, but having your keyword in the URL also tells the searcher, that hey, this result is what I'm looking for.
The seventh tip I have for you, optimize for the parent topic.
So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page, that talks about SEO and its overview, then they go into each and every single different section of SEO, from on-page optimization, to link building, and they all flow back up to the parent page, through internal linking. Now when you do that, it helps you rank higher.
Now last but not least, the eight tip I have for you, according to a study by Brian Dean, long-form pages are the most predominant on page one.
Now that doesn't mean that if you just write long copy, you're automatically going to get on page one, assuming that people want to read the long-form. If someones just searching for two plus two, they want the answer that two plus two equals four, they don't want to five thousand word article.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LEUb_wTHv4I
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in ...
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out ...there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There's not just dozens of tools now, there's hundreds of tools. And because of that, there's a lot of free ones as well. Today, I'm going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.
RESOURCES & LINKS:
____________________________________________
Google Search Console - https://search.google.com/search-console/about
Structured Data Markup Helper - https://www.google.com/webmasters/markup-helper/
Google Trends - https://trends.google.com/trends/
Hello Bar - https://www.hellobar.com/
Mailchimp - https://mailchimp.com/
Subscribers - https://subscribers.com/
Ubersuggest - ubersuggest.org
Moz - moz.com
SEMrush - https://www.semrush.com/
Jumpshot - https://www.jumpshot.com/
____________________________________________
So, tool number one. You ready for this? Google Search Console.
Here's what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.
You may add some videos if you think that helps improve the experience. You delete the stuff that doesn't make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.
The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.
But how do you use structured data? Well, it's complicated because depending on the type of website you have, the structured data is going to look different.
So that way, when someone's doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.
The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you'll notice that your rankings increase. So, it's all about brand building. And you'll find, "Hey, Neil, "why do I need to increase my brand?" Well, Google, Facebook, and all the social sites out there have issues of fake news.
And Google Trends shows you that.
Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.
So, if you want to site audit, well there's an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.
And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You're looking for more keywords to go after? Ubersuggest also has a keyword ideas report.
And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they'll show you keywords that are based on questions, comparisons, prepositions.
These are all high intent keywords. So if you after them in your copy, you'll find that you'll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you're not just going after generic keywords now. There's also backlinks report.
You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content's better.
This will give you an idea of the type of content you should produce versus the type of content you shouldn't produce.
And, of course, last but not least, there's a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.
00:00 - Introduction
00:41 Tool 1 - Google Search Console
02:29 Tool 2 - Structure Data Markup Helper
03:13 Tool 3 - Google Trends
04:28 Tool 4 - Ubersuggest
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5h4Wyi3jZzs
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Google Search Console - https://search.google.com/search-console/about
Structured Data Markup Helper - https://www.google.com/webmasters/markup-helper/
Google Trends - https://trends.google.com/trends/
Hello Bar - https://www.hellobar.com/
Mailchimp - https://mailchimp.com/
Subscribers - https://subscribers.com/
Ubersuggest - ubersuggest.org
Moz - moz.com
SEMrush - https://www.semrush.com/
Jumpshot - https://www.jumpshot.com/
____________________________________________
So, tool number one. You ready for this? Google Search Console.
Here's what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.
You may add some videos if you think that helps improve the experience. You delete the stuff that doesn't make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.
The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.
But how do you use structured data? Well, it's complicated because depending on the type of website you have, the structured data is going to look different.
So that way, when someone's doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.
The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you'll notice that your rankings increase. So, it's all about brand building. And you'll find, "Hey, Neil, "why do I need to increase my brand?" Well, Google, Facebook, and all the social sites out there have issues of fake news.
And Google Trends shows you that.
Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.
So, if you want to site audit, well there's an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.
And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You're looking for more keywords to go after? Ubersuggest also has a keyword ideas report.
And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they'll show you keywords that are based on questions, comparisons, prepositions.
These are all high intent keywords. So if you after them in your copy, you'll find that you'll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you're not just going after generic keywords now. There's also backlinks report.
You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content's better.
This will give you an idea of the type of content you should produce versus the type of content you shouldn't produce.
And, of course, last but not least, there's a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.
00:00 - Introduction
00:41 Tool 1 - Google Search Console
02:29 Tool 2 - Structure Data Markup Helper
03:13 Tool 3 - Google Trends
04:28 Tool 4 - Ubersuggest
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5h4Wyi3jZzs
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Optimize For Google’s E A T Algorithm
How to Optimize For Google’s E-A-T Algorithm | Google made a big ...
How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don't have authority on a certain topic ...from ranking really well. Good example of this, I'm a marketer. If I write on surgeries and how you can cure yourself from all these problems like cancer, Google will not want to rank you no matter how many links I have, how many domain authority, it doesn't matter, why? Because I'm not an expert when it comes to medicine or advise to people's health. Today I'm going to teach you how to optimize for Google's EAT algorithm.
RESOURCES & LINKS:
____________________________________________
What are the MAJOR changes in SEO for 2020? [video] - https://youtu.be/TSJEQFtbOLA
7 SEO Experiments to Test in 2020 [video] - https://youtu.be/o_S2uyuLiFw
____________________________________________
As I mentioned, Google released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google doesn't want to rank me for medical-based information.
At the same time, they also don't want to rank people for medical-based information who are phonies claiming that they know all this medical stuff when they really don't.
The same goes for financial information. If I went out there and I started giving advise on 401Ks and retirement, how to live life when you're 60 years old, keeping in mind I'm 34 and I have no clue about retirement yet because I'm nowhere near that age.
Why should I rank for that? I could be doing a disservice and harming people.
Google's doing this for the best interest of people using Google and it's the right thing to do.
So today, I'm going to teach you how to build up your expertise authority, and trustworthiness.
This is what's called EAT, right? Expertise, authority, trustworthiness, stands for eat.
And when you build this up you can start ranking for more things. Now pages that can be potentially hit by the medic update or by Google's EAT, you know, update is usually ones that are in happiness, health, financial stability, or anything that's related to the safety of other people.
So just news websites, government, law-related websites, financial advice websites, shopping information, medical advice, information just generally on people, all these are types of sites that we're seeing that are being effected.
So let's go into how you can optimize for EAT so that way you can do well.
Tip #1. Establish your own expertise, right? So, I want you to start putting your bio everywhere.
When you write content, put your bio. Tell people why you are an expert on that topic. Why should they pay attention to you? Google doesn't want a journalist who's a freelance writer talking about financial advise. Or, a general writer that you get on Upwork talking about medical conditions and what you should do if you have a brain tumor. They want people who are experts, doctors writing on medical-based content.
In addition to that, you can also try to guest post on other websites, that helps, especially if they're in your niche. Get on other people's podcasts, that helps again. This all brands you as an expert.
Tip #2. Work with trusted sources.
If you're talking about scientific-based research, include links in your article to back up your sources, your claims.
When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the search that happen on Google result in no clicks? I don't just say that because I'm making it up. I say it because I got that data from Jump Shot, right.
They publish it around the web and with their data and they analyze billions of clicks, they said 49% of all searches that happen on Google result in no clicks. So by citing your sources, it makes you seem more reputable and it makes you seem more trusted.
Tip #3. Design your content to be helpful for people.
With the specific purpose in mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because as I see it as a marketer we're like, how can I optimize my page for Google or for Facebook.
They want to optimize their pages, their listings, their results for their end user, so if you also do the same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better.
What do people want to achieve by reading your content? Ask people that and if you can answer that within your content, you'll do great. Does your page have a beneficial purpose? If it does, great.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/vvKpzFtH7OQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
What are the MAJOR changes in SEO for 2020? [video] - https://youtu.be/TSJEQFtbOLA
7 SEO Experiments to Test in 2020 [video] - https://youtu.be/o_S2uyuLiFw
____________________________________________
As I mentioned, Google released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google doesn't want to rank me for medical-based information.
At the same time, they also don't want to rank people for medical-based information who are phonies claiming that they know all this medical stuff when they really don't.
The same goes for financial information. If I went out there and I started giving advise on 401Ks and retirement, how to live life when you're 60 years old, keeping in mind I'm 34 and I have no clue about retirement yet because I'm nowhere near that age.
Why should I rank for that? I could be doing a disservice and harming people.
Google's doing this for the best interest of people using Google and it's the right thing to do.
So today, I'm going to teach you how to build up your expertise authority, and trustworthiness.
This is what's called EAT, right? Expertise, authority, trustworthiness, stands for eat.
And when you build this up you can start ranking for more things. Now pages that can be potentially hit by the medic update or by Google's EAT, you know, update is usually ones that are in happiness, health, financial stability, or anything that's related to the safety of other people.
So just news websites, government, law-related websites, financial advice websites, shopping information, medical advice, information just generally on people, all these are types of sites that we're seeing that are being effected.
So let's go into how you can optimize for EAT so that way you can do well.
Tip #1. Establish your own expertise, right? So, I want you to start putting your bio everywhere.
When you write content, put your bio. Tell people why you are an expert on that topic. Why should they pay attention to you? Google doesn't want a journalist who's a freelance writer talking about financial advise. Or, a general writer that you get on Upwork talking about medical conditions and what you should do if you have a brain tumor. They want people who are experts, doctors writing on medical-based content.
In addition to that, you can also try to guest post on other websites, that helps, especially if they're in your niche. Get on other people's podcasts, that helps again. This all brands you as an expert.
Tip #2. Work with trusted sources.
If you're talking about scientific-based research, include links in your article to back up your sources, your claims.
When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the search that happen on Google result in no clicks? I don't just say that because I'm making it up. I say it because I got that data from Jump Shot, right.
They publish it around the web and with their data and they analyze billions of clicks, they said 49% of all searches that happen on Google result in no clicks. So by citing your sources, it makes you seem more reputable and it makes you seem more trusted.
Tip #3. Design your content to be helpful for people.
With the specific purpose in mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because as I see it as a marketer we're like, how can I optimize my page for Google or for Facebook.
They want to optimize their pages, their listings, their results for their end user, so if you also do the same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better.
What do people want to achieve by reading your content? Ask people that and if you can answer that within your content, you'll do great. Does your page have a beneficial purpose? If it does, great.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/vvKpzFtH7OQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023 | ...
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023 | With social sites not giving as much love as they used to before, and as you're becoming ...so competitive because it's already over a billion blogs on the internet, how do you ensure that you can do well in 2022? Today I'm going to break down how to optimize your blog to get Explosive Traffic Growth in 2022.
RESOURCES & LINKS:
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips [video]: https://youtu.be/ey1GbXO-Y7M
Ubersuggest - ubersuggest.org
Google Mobile-Friendly Test - https://search.google.com/test/mobile-friendly
____________________________________________
So the first tip for you, You want to make sure your site is optimized for technical SEO.
Everyone believes like yeah, link building is where it's at. But here's the thing, because it's so competitive when it comes to Google and ranking. That if you're not doing everything, you're not doing that well, you're not going to see as great results from page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap all these things matter and you're probably wondering Neil, how do I get them all done effectively, because there's so many factors that go into Google's ranking? Hundreds.
Well go to Ubersuggest, type in your URL, go into the Site Audit in the left navigation, you want to click on site audit, this will crawl your whole website, tell you how to fix all those errors, plus more and tell you what you need to prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords that convert.
Everyone's going after these head terms. But here's the thing about these head terms. There's a trend that's been happening in Google. And this is from data According to Jumpshot, in which more and more people are actually not clicking on anything.
And a lot of this has to do with the broad algorithm update, right, which Google wants to show the most relevant listing at the top. Because now Google doesn't just look at keywords, they look at everything.
So I want you to go to Ubersuggest, type in some of the main keywords you're trying to target, and go into the keyword ideas report. Look at the questions reply, look at comparisons report, the prepositions.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile friendly and load super fast, literally, like in a second.
The next thing you need to do, is optimize for Voice Search.
According to Comscore, over 50% of the searches are now voice search. So in other words, if you're not optimizing for Google Home, Alexa some of these devices, whether you have them or not, you're going to struggle because that's where the shift is happening.
I also want you to focus on your audience right. Right now everyone's just like, hey, what can I do that's best for Google or Facebook or any of the sites, Google, Facebook, Instagram, LinkedIn, doesn't matter what site, what platform you're talking about.
You want to use tools like Ubersuggest content ideas, to see what people are searching for what's hot based on social shares? because that'll tell you, Hey, this is what I should focus on, because that's what readers in my space want to see.
Last but not least, you need to use Google Analytics to measure your performance of your website.
Now, everyone's using Google Analytics. So that's not that big of a shocker. But are you tracking goals and conversions? Do you know what type of content converts better than others? Do you know what type of content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages people are exiting on versus where they're entering on? All these data will help you fine tune your marketing in the future.
Google Analytics will shed some light on that so that you're focusing your energy, your efforts on stuff people want to see.
And you can also use UTM tracking within Google Analytics. This will help you figure out if Hey, are these marketing campaigns working? Are they not? Are my conversion rates truly adding up to what they're showing here?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/792f2y2Pn74
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips [video]: https://youtu.be/ey1GbXO-Y7M
Ubersuggest - ubersuggest.org
Google Mobile-Friendly Test - https://search.google.com/test/mobile-friendly
____________________________________________
So the first tip for you, You want to make sure your site is optimized for technical SEO.
Everyone believes like yeah, link building is where it's at. But here's the thing, because it's so competitive when it comes to Google and ranking. That if you're not doing everything, you're not doing that well, you're not going to see as great results from page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap all these things matter and you're probably wondering Neil, how do I get them all done effectively, because there's so many factors that go into Google's ranking? Hundreds.
Well go to Ubersuggest, type in your URL, go into the Site Audit in the left navigation, you want to click on site audit, this will crawl your whole website, tell you how to fix all those errors, plus more and tell you what you need to prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords that convert.
Everyone's going after these head terms. But here's the thing about these head terms. There's a trend that's been happening in Google. And this is from data According to Jumpshot, in which more and more people are actually not clicking on anything.
And a lot of this has to do with the broad algorithm update, right, which Google wants to show the most relevant listing at the top. Because now Google doesn't just look at keywords, they look at everything.
So I want you to go to Ubersuggest, type in some of the main keywords you're trying to target, and go into the keyword ideas report. Look at the questions reply, look at comparisons report, the prepositions.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile friendly and load super fast, literally, like in a second.
The next thing you need to do, is optimize for Voice Search.
According to Comscore, over 50% of the searches are now voice search. So in other words, if you're not optimizing for Google Home, Alexa some of these devices, whether you have them or not, you're going to struggle because that's where the shift is happening.
I also want you to focus on your audience right. Right now everyone's just like, hey, what can I do that's best for Google or Facebook or any of the sites, Google, Facebook, Instagram, LinkedIn, doesn't matter what site, what platform you're talking about.
You want to use tools like Ubersuggest content ideas, to see what people are searching for what's hot based on social shares? because that'll tell you, Hey, this is what I should focus on, because that's what readers in my space want to see.
Last but not least, you need to use Google Analytics to measure your performance of your website.
Now, everyone's using Google Analytics. So that's not that big of a shocker. But are you tracking goals and conversions? Do you know what type of content converts better than others? Do you know what type of content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages people are exiting on versus where they're entering on? All these data will help you fine tune your marketing in the future.
Google Analytics will shed some light on that so that you're focusing your energy, your efforts on stuff people want to see.
And you can also use UTM tracking within Google Analytics. This will help you figure out if Hey, are these marketing campaigns working? Are they not? Are my conversion rates truly adding up to what they're showing here?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/792f2y2Pn74
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google
My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO ...
My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk ...of your SEO work, you don't need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I'm going to share my seven favorite free SEO tools that'll help you get on page one of Google.
RESOURCES & LINKS:
____________________________________________
Mailchimp - Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest - ubersuggest.org
MozBar - https://moz.com/
Reddit - https://www.reddit.com/
Quora - https://www.quora.com/
Yahoo! - https://br.yahoo.com/
Panguin - https://barracuda.digital/panguin-seo-tool/
Markup Helper - https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas - https://neilpatel.com/ubersuggest/
____________________________________________
Now, before I dive into the tools, I'm going to break down them into three main categories. They're going to be keyword research, then I'm going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let's first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone's looking for a new phone, chances are they're not satisfied with their old phone. When someone's looking up a math equation, chances are they don't know the solution, hence, they're looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it'll give you all the keywords that are comparison-based.
Typically, when someone's searching for comparison-based keywords such as "Mailchimp versus ConvertKit," they've already determined that they're going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it's going to do way better than, let's say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it'll tell you their domain authority and their page authority. It's great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it's just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It's another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you'll see the Backlinks Report. It'll tell you the domain score of the site. It'll tell you the authority of all the URLs linking to that site. It'll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You'll even see anchor text. You'll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You'll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what's getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let's start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4M1Z5_-lJ5w
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Mailchimp - Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest - ubersuggest.org
MozBar - https://moz.com/
Reddit - https://www.reddit.com/
Quora - https://www.quora.com/
Yahoo! - https://br.yahoo.com/
Panguin - https://barracuda.digital/panguin-seo-tool/
Markup Helper - https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas - https://neilpatel.com/ubersuggest/
____________________________________________
Now, before I dive into the tools, I'm going to break down them into three main categories. They're going to be keyword research, then I'm going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let's first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone's looking for a new phone, chances are they're not satisfied with their old phone. When someone's looking up a math equation, chances are they don't know the solution, hence, they're looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it'll give you all the keywords that are comparison-based.
Typically, when someone's searching for comparison-based keywords such as "Mailchimp versus ConvertKit," they've already determined that they're going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it's going to do way better than, let's say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it'll tell you their domain authority and their page authority. It's great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it's just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It's another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you'll see the Backlinks Report. It'll tell you the domain score of the site. It'll tell you the authority of all the URLs linking to that site. It'll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You'll even see anchor text. You'll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You'll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what's getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let's start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4M1Z5_-lJ5w
#SEO #NeilPatel #DigitalMarketing[+] Show More