If you own or manage an auto dealership, then you know how important it is to stay ahead of the...

Google Analytics 4 is the latest version of Google’s popular web analytics tool. GA4 introduces a number of new features...

Email blasts are a great way to stay in touch with your customers and keep them updated on your latest...

The automotive industry is a critical sector of the economy, responsible for the design, manufacture, and sale of motor vehicles....

Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone...

Introduction: what car dealership departments are and what they do Car dealerships have different departments that handle different aspects of...

In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful...

Touring the dealership is a tremendous value builder. It provides the customer with an opportunity to get to know more...

Being successful in sales doesn’t necessarily mean you’ll be a successful manager or leader.   That’s because you are now...

Did you know that automotive salespeople are still regarded as the least trustworthy people in business? And frankly, we deserve...

You’ll never know how to answer the question if you haven’t heard the question! And if you think selling means...

Did you know that actors are just highly compensated salespeople? If they’re good, they sell you on a character and...

Listen to all of the business philosophers of our day and you will find a common theme: “You don’t need...

Lenders hear it all the time from dealer finance managers: “Why don’t you guys buy deeper?” And today’s economy is...

One of the jokes we like to tell is how managers select salespeople. If they’re breathing and have a pulse,...

According to research, consumers make purchase decisions based on the relationship between the price of the product or service they...

Too many reservations are many by allowing the customer to dictate the date and time. And while you always want...

An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address...

You spend thousands each month to get customers to come to your dealership, and when they get there, one of...

Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery: ...